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Jenna Sauder
Gabriella Loielo
Sabrina Rodriguez
Catina Brown
Samantha
Neal Hoover

TABLE OF CONTENTS:

Title Slide
1

Table of Contents
2

Mission Statement
3

The Big Idea

4

Audiences
5

Objectives
6

History
7

Rebuilding Stage
8

Secondary Research
9

Primary Research

Flow Chart
12
Written Tactics
13
Visual Tactics
14
Spoken Tactics
15
Electronic Tactics
16
Special Events
17
Suggestions
BU
18
Evaluation
19

BOSSES

MISSION STATEMENT

To increase the
amount of on air
listeners as well as
student and staff
involvement for
WBUQ
3

THE BIG IDEA

Our goal is to promote WBUQ to show
support for students planning a career
in all the various aspects of radio. We
will plan fundraising events to help
increase WBUQs budget for future
advertising . With our involvement we
believe WBUQ will be better
recognized by on and off Campus
listeners.

AUDIENCES
Bloomsburg University
students & staff members
Local towns and businesses in
listening range through radio
station
Online listeners & followers

OBJECTIVES
Our plan is to change the radio
station to make it more of an
experience rather than just a way
to listen to music and get news.
By increasing popularity, it will
allow the business to expand and
create a larger budget for listener
involvement.

HISTORY

Created in 1985
Original logo (jersey devil)
Rock Station
Tagline the relovetion
Originally teacher run

REBUILDING STAGE
Mike Digiorgio took over advisor in 2013
Increased 50 members- student run club
6-7 executive members
No set genre
$1,200 worth of repairs.
Radio talk shows, sports, news, DJ,
contests and video game shows
Moved more toward online
Non-profit education program

SECONDARY RESEARCH

104.5

Pandora

Kutx 98.9

Sirus XM

Z100 New York

We used the information gathered from these

projects to gain background knowledge on how
radio stations and web based radio stations are
run.

PRIMARY RESEARCH

Focus groups
Content analysis
Internet survey
Field observation
Intensive interviews

10

INTENSIVE INTERVIEWS
Interviewed Mike D. from WBUQ
Revealed struggles of Radio Station
Budget Issues
Student Interaction
Listeners & Volunteers
WBUQ is in rebuilding stage
Needs more work on website
Reimage of their name

11

TACTICS FLOW CHART

12

WRITTEN TACTICS
Press Release
Brochure
Newspaper

13

VISUAL TACTICS

Flyers
Bulletin Boards

14

SPOKEN TACTICS

Orientation
Classroom

15

ELECTRONIC TACTICS
Emails
BU NOW
Website
Facebook
Twitter
Instagram

16

SPECIAL EVENTS

Bloomapalooza on the Quad

Auditions to perform
Club members organize
Fundraise by asking for donations
Buying chances for something
Selling merchandise

Promotional
Stickers, Cups, Shirts, Bags, Flyers

30th Annivesary
Throw a quad party (possibly including foam party/slide)
On-air all day outside
Campus interaction

17

SUGGESTIONS

18

EVALUATION

19