Beruflich Dokumente
Kultur Dokumente
VALUEMAP
Placethevaluesonthemapusingthecirclesofinfluence.
6.INCENTIVES&KPIS
3.CULTURE
Howareyougoingtomotivateand
empoweryouremployeesandstakeholders?
Think10yearsaheadandvisualize(describe)yourultimatecompanyculture.
Whatkindofpeopleareyouhiring?Howdopeoplebehave?Whatdoesyourofficelooklike?
7.VALUECO-CREATION
Whatisyourvalueproposition?Howdoyouco-createvaluewithyourcustomers?Inotherwords:Howdoyouhelpyourcustomersreachtheirgoals?
CHOOSEACOOLNAME
VISION
TOUCHPOINTS
6.DESIREDTOUCHPOINTS
EXPLANATIONDESIREDTOUCHPOINTS
Explainwhyyouwouldwantthesetouchpoints.
5.VALUEMAP
Customervaluesrelatedtothebusinesscontext.
4a.PERSONA
-Sketchthepersonaforyourproduct/service
Vision:Whatdoyouwanttobeandhowdoyouseetheworldaroundyou?
BusinessModel
4.ORGANIZATION
STARTUPCANVAS
Exploreanddesignyourbusinessin90minutes.Thiscanvaswillguideyouthroughthedesignprocessofcreatinganewstartup.
Goal:alignyourvisionwithwhatyoudoandhowyouco-createvaluewithyour(potential)customers.
Choosethestructuretoorganizeyourcompany
andexplainhowthisfitswithyourvisionandthecultureofyourcompany.
ValueProposition
MANIFACTURING
Owneristhemanufacturerofthe
product/serviceandsellsitdirectly
toconsumer.
MERCHANT
Usedbywholesalersorretailers
ofgoodsandservices.
ADVERTISER
Makingrevenuesfromadvertising
otherbusinesses.
BROKERAGE
Sharingknowledgeaboutaspecific
topicforafee.
DATA
Sellinginformationascommodity.
OTHER(createyourown)
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Brand:Whatareyourbrandvalues?Ifyourbrandwasaperson,howwouldyou
describeitspersonality?
Constraints
2.SHAREDPURPOSE
DNA
5.BUSINESS ENVIRONMENT
Usethevaluestovisualize(describe)yourfundamentalpurpose.
Imagine10yearsahead,whichbrandswouldyouliketohaveasstakeholdersinyoureco-system?Maptheminthecloud.
-Whywouldyouuseanofferingprovidedbythiscompany?
-Whatshouldthiscompanyhelpyouachieve?
-Whydoyouwanttoachievethis?
-Howareyoutryingtoachievethisnow?
-Whichservices/products/organizationsareyouusingtoachievethis?
9.M.V.P.OFTHEPRODUCT/SERVICE
Sketchtheminimumvialableproduct.
8.SERVICESCENARIO
VALUES
Money
Trust
Power
Service
Exposure
Product
Experience
Information
Love
Credits
Reputation
Rights
Attention
Sketchthescenarioofthepurchaseandtheproductuse.