Beruflich Dokumente
Kultur Dokumente
Department
Vol 1, issue 1
April 2015
Experience.
Opportunity.
reward.
It is easy to explore
your own path
Originally, I was actually going to be a
music major, Perez Arredondo, said.
She later decided against it. She decided a
degree in music limited her career choices and
was inspired by her boss at Journeys to
pursue a degree in Strategic Communications.
He actually got his masters in
business but dealt a lot with public relations
Continued...
and marketing strategies at work. He just
kept telling me all the stuff I could do with it. I
guess I took it to heart, she said.
A variety of courses are offered in the
Media & Journalism Department that are
useful across various disciplines. Courses
include Public Relations Writing, Video
Production, Advertising Principles and Social
if youre thinking
about Strategic
Communications,
go for it.
Media Marketing. Perez Arredondo has her
favorite,
Desktop Publishing because I like
In order to improve her skills she will
take Digital Imaging in the summer. Students
use a variety of Adobe Design Suite software
such as, Photoshop and InDesign to create
marketing materials. A strategic
communications offers an outlet for creativity
not just with words but through art. Students
like Karely who have a passion for the arts
appreciate the ability to still utilize their
artistic abilities. Creative Services is a large part
of the advertising world. An encouraged skill in
the strategic communications department.
Magazines, websites, athletic teams, advertising
campaigns all need creative professionals to
design materials in line with their brand
persona.
Coyote Creative an in-house
production agency where students produce
commercials, public service announcements
and promotional campaigns encourage
creativity for students who wish to pursue a
career in the more creative sector. Karely was
drawn to this a practicum.
I will hopefully take it again. We got to
make a commercial for the Humane Society in
Yankton and the department itself. It was
interesting and something different. We even
got to pet kittens which is a plus, Perez
Arredondo said.
After getting her degree from the Media and
Journalism department Karely knows it will help
get her foot in the door in many lines of work.
I think I want to work in an advertising
agency or even do my own thing and set up my
own little boutique, Perez
Arredondo said. Whatever it is you want to do
if you are thinking about Strategic
Communications, go for it. Just try it. A lot of
opportunities come with it, Perez
Arredondo said.
In addition to the variety of career paths
and classes the department offers.
The class sizes are small so you get a
better connection with the teacher. They are
really helpful and approachable, Perez
Arredondo said.
Many students in the Media and
Journalism department believe those are two of
the main things that set this department apart
from the rest. Professors are able to get to know
students in the MJ department. Not only their
names but who they are as a person. When
asked about her favorite professor Karley was
quick to reply.
Janet Davison, she is really nice, Perez
Arredondo said, She has this saying where you
can never ask a stupid question. I think that too.
Originally, I was
going to be a music
major.
#4 Take Action
Sample courses in the majors you are considering. Introductory
class in the Media and Journalism Department include,
Introduction to Mass Communication, Basic News Writing and
Fundamental of Desktop Publishing that can be helpful in various
careers. It would also be beneficial to speak to your peers who are
already pursing your desired major. Finally, declare a major!
Serie has been involved in broadcast
media since her freshman year working behind
the scenes at Coyote News. She has continued
her participation in Coyote News by serving as
live correspondent, head anchor, and now
co-producer of the weekly broadcast. In
addition to her experience with Coyote News,
Serie has interned with South Dakota Public
Broadcasting and KELOLAND News.
The BEA will hold a convention in Las
Vegas on April 12-15 that will include a
scholarship award ceremony. Serie and her
family plan on traveling to Las Vegas for the
ceremony and convention. She will also have the
opportunity to attend the National Association
of Broadcasters national career fair on April 15.
Im looking forward to attending some
of the seminars and learning mwore about the
media industry and interacting with media
professionals, Serie added.
Brandon Nutting
Faculty Spotlight
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Betsy Davis
Facts
Betsy Plank
Media & Journalism offers the most advanced study in media technology and methods. The
program lets you concentrate in strategic communication including advertising and public
relations or journalism including multiplatform storytelling, eletronic media and production. Its
interdisciplinary nature lets you tailor studies to meet your academic and career goals.
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Undergraduate
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Graduate
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