JESSICA SALAZ

6330 South Dixie Drive West Jordan, UT 84084

(801) 347-2699 jessicasalaz13@gmail.com
OBJECTIVE
A position as a Marketing or PR/Communications specialist with a progressive marketing/advertisement department
or agency
SUMMARY OF QUALIFICATIONS
Experience working in a marketing/public relations environment, skilled in developing creative and innovative
marketing efforts for social and traditional media, non-profit organizations, and retail
Technical skills include Microsoft Word, Excel, PowerPoint, Access, Qualtrics
EDUCATION
University of Utah
Bachelor of Arts in Communication
Business Minor
Relevant Coursework:
PR Cases and Campaigns
Integrated Marketing Communication
Strategic Communication Theories and Practice

Salt Lake City, Utah

Graduation: May 2015
Absolute Communication
Principles of Marketing
Human Behavior in Organizations

RELEVANT EXPERIENCE
University of Utah Student Media
Salt Lake City, Utah
Marketing Internship
January 2015- Present
Conducted research and created effective strategies, campaigns and advertisements which improved recognition
and readership
Developed and implemented marketing strategies which resulted in increased brand recognition and usage
Launched and managed social media campaigns which effectively increased awareness and engagement among
students, staff, and the community
Ran regular social media content and encouraged relationships between the brand and the community
Planned and managed events on campus which resulted in positive engagement and recognition of the brand
Muvazi Natural Skin Care
Salt Lake City, Utah
Student Public Relations Consultant
January 2015-Present
Conducted research to understand consumers habits and behaviors toward skin care regimens and social media
usage
Conceptualized and developed a strategic marketing plan to increase sales of Muvazi products and brand
awareness
National Center for Veteran Studies
Salt Lake City, Utah
Student Public Relations Consultant
August 2015- December 2015
Conducted market research to understand consumers social media and news reading behavior
Conceptualized and implemented a strategic marketing plan using information obtained from market research to
gain industry, consumer, and donor attention
Designed and launched a detailed social media campaign to increase brand awareness and recognition
VOLUNTEER EXPERIENCE
Project Youth, University of Utah Bennion Center
Salt Lake City, Utah
Group Leader Volunteer
April 2013- Present
Directed and supervised small groups of elementary school children while taking them on a tour of campus and
introducing them to college
Educated the children on the benefits of higher education and persuaded them to envision themselves as future
students and leaders in the community

Provided support and answered questions students had about education, finance, housing/transportation,
extracurricular activities, lifestyle, and more