PR 2015

2015 Annual
Fall Luncheon
Kit
PR
Fall Annual
FundraiserFundraiser
Luncheon Press
Proposal

Michael Mobley | Joseph Pagano | Danielle Medina | Kale Santa Cruz

Michael Mobley | Joseph Pagano | Danielle Medina | Kale Santa Cruz

About the Firm

About the Firm

Compass Design was founded in Irvine, CA on the campus of

Concordia University (2015). What started out as a handful of
DJMK Firmstudents
was founded
in Irvine,anCA
on the campus
of Concordia
marketing
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mission
to help
University
(2015).
What started
out as afirm.
handful
public
relations
others live out their dreams, Compass Design was established on the
students completing an assigned class project naturally lead itself into
foundation that passion is the cause of change and movement. We
a successful
PRpeople's
firm. DJMK
was established
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foundation
thatwith
fall
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passions
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whatmarketing
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to us. It isfor
ourpassionate
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to protect
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with the
neededrelevant
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next
level. Allow us to provide your company with all your public
audiences.
relations needs. The ultimate PR firm is here for you.

Megan White

Danielle Medina

Michael Mobley

Joseph Pagano

Edilia Maldonado

Kendra Alfonso

Danielle Medina

Kale Santa Cruz

Morgan Yachinich

Human Options: Saving Womens Lives Day by Day

Subject: Human Options non-profit saves women from abuse
Kelly Callor, a well renowned artist and sculptor has revealed to the public that she
in fact has been undergoing domestic abuse and violence for the past 10 years. Like
Callor, more than 1 million women deal with domestic abuse or violence every day,
which can lead to suicide, psychiatric damage and PTSD.
There is hope for the millions of women dealing with domestic abuse daily, due to
the non-profit organization, Human Options. Human Options is located in Orange
County, California, and has seen over 500 thousand women for help and treatment.
The Human Options program features a womans shelter, counselors, and
psychiatrists.
Although Human Options is only located in Orange County, the organization as a
whole invites all women that are in desperate need, or even fear, to come for help.
There is a crisis hotline that has served to over 100 thousand women, and always
has a positive outcome.
We would be ecstatic to set up a time for you to speak to anyone on the Human
Options team for further information. All of our team members are located in
California, Orange County in particular. I also have a media kit for you to use.

Human Options Annual Fall Luncheon Raises Awareness about Domestic

Violence and Encourages Victims to Speak Out
Costa Mesa, Calif. (October 20, 2015) On October 15, Human Options held their annual Fall
Luncheon which serves as an educational event to help inform women, children and extended
family members about domestic violence.
Human Options began as a hotline for women who were amidst a crisis situation, and has
rapidly expanded into a countywide program that offers womens shelters and acts as a safe
haven where victims of domestic abuse can come forward and break their silence. For decades,
they have been seeking to educate communities and help break the cycle of domestic abuse.
To help them, each year, Human Options features a well-respected guest speaker at the Fall
Luncheon who offers their expertise on advising individuals who suffer from the brutality of
domestic abuse.
This year, the Fall Luncheon was held in no less a fashion than it ever is. Usually making a net
of approximately $250,000, the luncheon housed hundreds of attendees who were all anxious to
increase the quality of life for themselves as well as their families.
Over the years Human Options has helped thousands of individuals in need of assistance in
coping with the harsh realities of abuse and does so through the use of their successful
prevention programs. Human Options undoubtedly inspires women and children to voice
themselves and gives them hope for an abuse free future.
Kale Santa Cruz:
909-477-0332
For more information visit www.humanoptions.org or call 949.737.5242,
ext.
211

Calendar News Release

October 1, 2015
CONTACT:

Kale SantaCruz
Kale.santacruz@eagles.cui.edu
(909)477-0332

Human Options Annual Fall Fundraising Luncheon at Westin South

Coast Plaza on October 15, 2015
WHAT:

Human Options will be hosting their annual Fall Fundraising Luncheon where
they recognize Domestic Violence Awareness Month. The luncheon serves to
raise awareness, provide an open environment where women can speak out
about domestic violence, and offer a safe haven to allow for the rebuilding of their
families.

WHO:

Each year the luncheon features a keynote speaker who educates about
domestic violence, as well as teaching of the importance to speak out against it.

WHEN:

Sunday, October 15, 2015

WHERE:

Westin South Coast Plaza, 686 Anton Blvd, Costa Mesa, CA 92626

HOW:

For more information visit Humanoptions.org or contact Melissa

Walker
Kale Santa
Cruz at
at 909-477-0332 or kale.santacruz@eagles.cui.edu
mwalker@humanoptions.org
or (949) 737-5242 ext. 317.

!
!
!
!
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Media Pitch
Subject: Southern California Non-Profit Organization Human Options sees new
patients for domestic violence and abuse, and diminishing the girls problems at
home.
Kelsey Clark thought that her life was going to be ruined forever not because
what shes done, but how she is being treated at home. Kelsey has been apart of
domestic violence her whole marriage, and never thought it was going to end.
Human Options changed that, by shrinking her domestic abuse problems at
home and getting her back on her feet in life.
Honestly, I thought my life was going to be wasted, Clark said. My husband
treated me like I meant nothing to him, and this made me give up more and more
each day. It was heartbreaking to think about how I was being abused by him,
because one day he truly wasnt like that. Now, everything has changed, for the
better.
Clark called the crisis hotline for domestic abuse, posted on the Human Options
website. It didnt stop there, the hotline gave Clark the courage to go the
organization in Orange County and speak to professionals. Counselors,
psychiatric doctors, and the Chief Executive Officer, Vivian Clecak, greeted her.
Soon enough, all these aids for Clark assisted her getting her life back on track
and being happy.
Human Options is a non-profit organization located in Laguna Beach, Orange
County California. Their main goal is to focus on domestic violence, abusive
relationships, elder abuse, as well as a women shelter. Human Options has
served over 25,000 in their sheltering and caring programs, as well as 51,000 on
the crisis hotline. Its an understatement to say that Human Options is saving
womens lives every day.

Human Options Fall Fundraising Luncheon Features

Odd Girl Out: The Hidden Culture of Aggression in
Girls Author Rachel Simmons
What:

Award winning author Rachel Simmons will be the key note speaker at Human
Options annual fall fundraising luncheon on Thursday, October 15 at The Westin
South Coast Plaza. Held during October Domestic Violence Awareness month, a
primary focus is to help boys navigate their way to becoming healthy responsible
young men. All proceeds will support Human Options mission of working with the
community to break the cycle of domestic violence.

When:

Thursday, October 15, 2015 12:00 p.m.

Where:

Westin South Coast Plaza

686 Anton Blvd,
Costa Mesa, CA 92626
*Hosted self-parking. No host valet parking available.

Who:

Human Options officers and board of directors, elected guests, Costa Mesa
Chamber of Commerce members, City of Costa Mesa officials and media.

Media:

BarbaraMedina
Kimler 949.521.4962,
Ozawa
Danielle
949. 743. 4422 Trisha
Kale Santa
Cruz949.737.5242
909. 477. 0332

About:

Human Options has been a respected member of the non-profit community since
1979. Human Options mission is to provide a safe haven and life changing
programs to help abused women and their children and families rebuild their
lives-and works with the community to break the cycle of domestic violence. The
organization provides counseling programs, along with educational programs that
help clients heal from the trauma of domestic violence. To date Human Options
has served more than 314,600 individuals in their prevention programs. Their
vision is a world in which no woman or child should ever feel afraid in her/his
home. With the community's assistance and support, Human Options numbers
can continue to grow. For more information, visit www.humanoptions.org .
###

Vivian Clecak
.
Chief Executive Officer, Human Options

Vivian founded the organization together with three

co-founders in Orange County in 1981. She has
transformed what began as a smalll homegrown
outreach program, which began in the trunk of her
car into a well established safe haven and multiservice for women who have been abused and
their children. Since Human Options began back in
1981 they have served over 28,700 individuals in
direct services, responsed to more then 55,100
hotline class and reached over 290,000 through the community education
program.
Vivian graduated with honors from Stanford university, then went on to receive
her Masters in Social work From University California Los Angeles and is
licensed in Clinical Social Work as well as Marriage, Family Therapy. She is
recognized nationally as an expert on the topic of domestic violence and has
made apperances on news shows such as Good Morning America and The
Today Show.
Award Recognition:
2006 Lifetime Achievement Award from the National Association of Social Workers,
Orange County.
2009 Excellence in Leadership Award from the California Association of Nonprofits.
2012 Community Leader Award from Orange County 2-1-1
2012 Judith Swayne Leadership Award from Orange County Community
Foundation.
!

Rachel Simmons Biography

Rachel Simmons is the author of multiple
New York Times bestseller Odd Girl Out:
The Hidden Culture of Aggression in
Girls, and The Curse of the Good Girl:
Raising Authentic Girls with Courage and
Confidence. As a teacher, Rachel works
internationally to give young women the
confidence to be more authentic,
assertive and self-aware.
Rachel is a graduate from Vassar and
Rhodes Scholar in New York. Credited
with being the co-founder of the Girls Leadership Institute, she is a very
experienced curriculum writer and educator. She is currently in the process of
developing leadership for undergraduates at Center for Work and Life at Smith
College. She also has previous experience being a classroom teacher in
Massachusetts and Internationally in South Africa.
Rachel also has had quite a bit of exposure in the world of T.V. as she was the
host of the PBS television special, A Girls Life, and her writing has appeared in
multiple nationally recognized newspapers such as Washington Post, Atlantic,
and Slate. She also serves on the board of College Womens Leadership
Educators affiliate of the American Association of University Women (AAUW).
Rachel has also made guest appearances on national talks show like Oprah and
the Today show. Odd Girl Out was also adapted into a highly praised Lifetime
television movie. She currently lives in western Massachusetts with her daughter.
For more information, please visit www.rachelsimmons.com.

Outlet

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+1(949) 723-1352

+1(714) 557-2700

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+1(818) 840-4444

+1(949) 715-4100

+1(714) 771-7454

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Fact Sheet

Over 30,000 individuals have been served in our counseling and shelling
programs

Over 63,000 individuals have been aided through the crisis hotline

Over 315,000 individuals have been enrolled in prevention programs.

Human Options began with three leaders: Vivian Clecak, Carolyn Churm, and
Margaret Thoreau

Human Options was discovered in 1979 in Laguna Beach, California

Human Options Vision: A world in which no woman or child should ever feel
afraid in her home.

Human Options raised 78,000 dollars within their first year of being in existence.

Donations allow Human Options to provide women and children who have been
abused.

Human Options is breaking the cycle of domestic violence.

About the Firm

Compass Design was founded in Irvine, CA on the campus of
Dear Human
Options,
Concordia
University
(2015). What started out as a handful of
marketing students completing an assigned class project naturally
lead
itselfyou
into for
a successful
firm.
With
the non-profit
mission to help
Thank
allowing marketing
us to work
with
your
others live out their dreams, Compass Design was established on the
so that we may gain not only knowledge, but also realfoundation that passion is the cause of change and movement. We
lifeinwork
experience
within the
of public
fall
love with
people's passions
andfield
established
therelations.
idea that with
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ourtoproposed
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also profitable.
would
love
next level.

hear back from you with any comments or questions

regarding our project! Once again, thank you for your
generosity in allowing us to work with Human Options.
May your non-profit continue to prosper and establish
wide-known awareness in Orange County.

Danielle Medina

Edilia Maldonado

Megan White

Kendra Alfonso

Morgan Yachinich