Beruflich Dokumente
Kultur Dokumente
Alyssa Derby
P R
P r o
/
C o n t e n t
C r e a t o r
D i g i t a l
S t r a t e g i s t
EDUCATION
SKILLS
UNIVERSITY OF MINNESOTA
2009-2012
BLOGGING
AP STYLE
CAPA INTERNATIONAL
EDUCATION CENTER
2012-2012
EXPERTISE
C O N T E N T ST R A T E G Y M ED I A
RELATIONS CLIENT
MANAGEMENT ANALYTICS
E VE N T P L A N N I N G
C O M M UN I T Y M A N A G E M E N T
SOCIAL MEDIA
PITCHING
E X P E R I E N C E
A S S O C I A T E T R A V E L W R I T E R |
D R E A M P L A N G O
MAY
2014
PRESENT
JANUARY
2013
MAY
2014
MAY
2012
MARCH
2013
JANUARY
2012
APRIL
2012
A S S O C I A T E A C C O U N T S T R A T E G I S T |
S T O R Y T E L L E R M E D I A
Hotel clients included Le MERIDIEN Atlanta Perimeter, The Westin Edina Galleria, The Hotel Ivy, The Sheraton
Bloomington and The Sheraton Charlotte properties
Miscellaneous clients included a mix of national retailers, restaurants and other B2B and B2C brands like
CobornsDelivers, Hirshfields and Redstone Grill
Certified inbound marketer, created and managed email marketing and lead nurturing campaigns
Social media coordinator across platforms: WordPress, Twitter, LinkedIn, Instagram, Facebook
Media relations efforts resulting in local and national coverage
S T R A T E G I C C O M M U N I C A T I O N S &
A S S I S T A N T | U M N C T S I
E V E N T S
Introduced social media strategy. Implemented style guidelines and best practices for posting
Social media coordinator across platforms: Blog, Twitter, LinkedIn, Facebook
Planned media and audience outreach events, launching Minnesota branch of ResearchMatch
Volunteer manager. Coordinated schedules, roles, talking points and media training
Organized monthly educational seminars for internal employees
P U B L I C
R E L A T I O N S
I N T E R N |
S E Q U E L
U K
Fashion public relations intern for luxury fashion brands GUESS and Gc watches and jewelry
Successfully pitched to UK fashion publications for product placements, including Grazia, Cosmopolitan, Glamour and
Vogue UK
Analyzed themes from fashion weeks, resulting in targeted marketing and trend forecasting for brand buyers
Coordinated blogger outreach event to launch spring fashion line. Attended by notables, like Vogue
TRAVEL
A D D R E S S
206 AVON ST N
ST. PAUL, MN 55104
YOGA
SWEET TREATS
C O N T A C T
Cell | 605-209-2732
Twitter | @ a l y s s a d e r b y
Email | alyssa.derby@gmail.com
WRITING +
READING
FASHION
STYLING
W E B
alyssaderby.com
LinkedIn/alyssa-derby