Analysis of Second Target Audience

Research

This shows that there is a

fairly equal amount of males
and females that have
answered my questionnaire,
for fairer and non-biased
results.

1) Gender

40%

Male
60%

Female

10%

The majority of people that

took my questionnaire were
the age of sixteen, therefore
new to the sixth form. This
could suggest that they
wont know enough about
sixth form to give valid
results, though they do know
their own interests which is
the main point.

2) Age
Sixteen

30%
60%

Seventeen
Eighteen

30%

Most of who I surveyed are

studying AS. This is because I
am also studying AS and
therefore know and handed
out a lot more
questionnaires to people
studying AS.

3) Study
AS
70%

A2

16%

4) Income
47%

21%

0-24.99
25-49.99
50-99.99

16%

100+

The disposable income of

almost half of the people that I
asked are between 0-24.99,
the rest of people earned more.
Therefore My target audience
should be able to afford to, if
they are interested, buy my
magazine.

5) Which magazine
do you prefer?

0%
10%

The majority choice the third

magazine which is a more fun
and exiting magazine which
really catches your eye. This
helps me understand what my
target audience look for in a
magazine, which is; catchy,
flashy and funny magazine. I
will in turn, try to incorporate
this into my design.

First
30%
Second

35%

Third
Fourth

25%

None of the above

5%

6) How regularly do you

read magazines?

5%

Never

5%

Sometimes
50%

Once a month

35%
Weekly
Daily

Its clear that many of my

target group never read
magazines, but that might
be because of the male
participants who are less
likely to read magazines
than the female
participants. There is a
50:50 chance that people
will read my magazine
which is also reassuring.

7) What genre do you

like?

There came out with a

mixture of popular genres
that my participants like
in a magazine. Celeb
gossip seems to be the
most popular along with
fashion and science. I will
then try and interpret this
into my magazine.

TV

5%

Sport

5% 5%

5%

15%

Celeb gossip
Fashion

15%

Scince
20%
Gaming
15%
15%

Health
Music
Film

8) What price
would you expect a
magazine to cost?

5%

Less than 2

40%

Between 2-5

55%

The majority of my
target market have
chosen a price
between 2-5 of a
prediction price of a
magazine. I will
therefore use this to
help me price my
magazine.

5+

9) What do you do in
you free time?

4%

Watch/play sports

3%
7%

Read
35%
See friends
24%

Play games

10%
17%

Cinema
Walking
Music

20%

10) What
language?
Informal
Formal
80%

The results for what

my target group do in
their free time varies
from;
watching/playing
sports to seeing
friends or just simply
reading a book and
playing games (Xbox
etc). I will try to
include aspects of
what they like to do in
their free time.
Hopefully the people
who like reading will
wont to read my
magazine.

The majority of people who

was asked, chose that they
would like the text of the
magazine to be in informal
language, therefore I will
make most of the text in my
magazine informal to
appeal to my target
audience, with some formal
language

11) Key aspacts of a

magazine?

The two most popular

results were gossip,
and games like: word
search, Sudoku,
crosswords and
puzzles. I will try to
include these two
mainly in order to
appeal to the large
majority of my target
audience. I will also try
to incorporate the
other aspects to appeal
to the smaller majority
as well.

Comedy
News
5%

5%

9%
Sports

5%

9%

4%

4%

9%

Games
Gossip
Stats

27%

23%

Fashion
Tips
Goody bags
Images

5%
5%

12) Colour code

5% 4%

5%

Black & White

The most popular colour

code is black and gold,
though I believe that may
be slightly inappropriate
for a school magazine and
will therefore try and
include other colours in the
colour scheme.

Red, White & Black

24%

Black & Gold

Green, Blue & Silver

19%

Or Other Blue & White

Maroon & Copper
Black, White & Gold

33%

Pink & Lilac

13) Student news

50%

50%

Yes
No

Half of the people chose

yes, and the other half
chose no for student
news, therefore student
news wont be one of my
main subjects but will still
be included.

20%

14) Competitions
Yes
80%

No

My target group
mainly said yes to the
inclusion of results of
competitions and I
believe it would be
fun and interesting to
include this.

10%
15) Local jobs
Yes
No
90%

This statement seems to

have the highest
importance rate for my
focus group as the very
much majority of them had
yes, I will therefore
definitely be including local
jobs to be advertised.