OVERVIEW

Measuring your social media success starts with a vision and goal in mind.
During this past period we have focused our vision on brand awareness,
valid information, and the core principles surrounding WRA. During our
last meeting, we discussed that we want more heads in beds, and people
to enroll in the academy. For this reason, we have focused our posts on a
call to action base by putting your phone number and information in posts.
We know that social media doesnt always produce immediate results, but
a constant message of hope & healing will guide others to your academy.

REACH / VIRALITY
JUNE

Reach is the number of people who could have potentially seen a post
Spread is the number of people who saw a post through a RT or reshare

JUNE REACH - 63,620

JUNE SPREAD - 1,237
J U LY

J U LY R E A C H - 1 1 2 , 7 8 2
J U LY S P R E A D - 6 , 8 8 7

A brand is no longer
what we tell the
customer it is - it is
what customers tell
each other it is.
Scott Cook

SOCIAL MEDIA GROWTH

Facebook

On Facebook we have been focusing on storytelling and providing

helpful information. We have been posting more pictures of the
kids and their activities, along with a summary of what happened
at the event and the kids responses to it. Storytelling has proven to
be very effective because people love to feel like they are a part of
what is going on, and new customers can gain an understanding of
the experience their own kids could have. The helpful information
that we have been providing, such as podcasts, family tool kits,
and other articles, has gained some views, but not been nearly as
effective as the storytelling.

FA C E B O O K A N A LY T I C S

July 1 - July 31

FACEBOOK ENGAGEMENT

LIKES
POSTS/MONTH

1605

10

MAY

1618

1611

36

31

JUNE

J U LY

Facebook

SUCCESSFUL INTERACTIONS

Podcast Focused

Success Stories
Family Toolkit

SOCIAL MEDIA GROWTH

Twitter

Similar to our Facebook strategy, we have been focusing our

posts on storytelling and providing helpful information. Twitter
gives us the opportunity to interact with people more, and
therefore has seen the most growth. We have been able to
engage with key influencers that have built your following and
brand validity. People have been more open to retweeting
posts and engaging on our page. Overall, we are satisfied with
the growth.

F O L LO W E R S
POSTS/MONTH

170
140
80
50

MAY
T W I T T E R A N A LY T I C S

July1 - July 31

100

JUNE

80

J U LY

Twitter

SUCCESSFUL INTERACTIONS

Hope & Healing

Call to Action

Engagement with top influencers

SOCIAL MEDIA GROWTH

Instagram

Our Instagram strategy has been focused on showing the

unique way that WRA sees the world. To do so, we have posted
pictures of the school and the fun time that students have
there. To portray hope and healing through pictures, we have
found inspirational quotes that help motivate people to be
better, and drive awareness to the school. We will continually
interact with other people on the platform, growing your social
media presence.

SUCCESSFUL INTERACTIONS

July1 - July 31

F O L LO W E R S
POSTS/MONTH

17

14

JUNE

J U LY