Pareidolia (/prdoli/ parr-i-doh-lee-) is a psychological phenomenon

involving a vague and random stimulus (often an image or sound) being

perceived as significant. Common examples include seeing images of
animals or faces in clouds, the man in the moon or the Moon rabbit, and
hearing hidden messages on records when played in reverse.The word
comes from the Greek words para (, "beside, alongside, instead [of]")
in this context meaning something faulty or wrong; and the noun eidlon
( "image, form, shape"), the diminutive of eidos. Pareidolia is a
type of apophenia, seeing patterns in random data.
http://en.wikipedia.org/wiki/Pareidolia
Apophenia /pfini/ is the experience of perceiving patterns or
connections in random or meaningless data.The term is attributed to Klaus
Conrad by Peter Brugger, who defined it as the "unmotivated seeing of
connections" accompanied by a "specific experience of an abnormal
meaningfulness", but it has come to represent the human tendency to seek
patterns in random information in general, such as with gambling and
paranormal phenomena.
http://en.wikipedia.org/wiki/Apophenia
Eris (/rs, rs/; Greek: , "Strife") is the Greek goddess of chaos,
strife and discord. Her name is the equivalent of Latin Discordia, which
means "discord". Eris' Greek opposite is Harmonia, whose Latin
counterpart is Concordia. Homer equated her with the war-goddess Enyo,
whose Roman counterpart is Bellona. The dwarf planet Eris is named after
the goddess, as is the religion Discordianism.
http://en.wikipedia.org/wiki/Eris_(mythology)