MCGARRYBOWEN

PARIS, FRANCE
Information Session
April 7, 2015

Presented by:
Emily Dvorchak, Global Chief Strategy Officer

Overview

Why France?

About France

International English

Questions?

Why France?

Worlds most visited

tourist destination

New clients

84 million people/year

Longchamp, LOreal

Existing clients

Disney

About France: Geography

Approximately the size of Texas

Capital city: Paris

Diverse terrain

About France: History & Politics

Monarchy ruled until French Revolution

(1789-1799)
Today a hybrid
presidential-parliamentary
system
President Franois
Hollande

About France: Culture

Paris is a rich center of culture

Value leisure & romance

Pride/protection
of French
language
The Pont Des Arts or Lock Bridge in Paris

About France: Business Etiquette

Formality
Dress conservatively
Formal titles

n
n

Madame
Monsieur

Other tips
Make small talk first
Schedule in advance

n
n

Not in August
Not from 12:00pm-2:00pm

About France: Advertising

More regulation than in USA

Goal is not to inform viewers, but to entice &
fascinate them

International English Examples

1.
2.

E-mail
Print Ad
Please see your information packet for more
detailed instructions.

E-mail

Print Ad

Questions?
Emily Dvorchak
Global Chief Strategy Officer
edvorchak@mcgarrybowen.com
USA: (484) 586-3390
France: 45 35 21 99