Beruflich Dokumente
Kultur Dokumente
Preface
This is nothing but my experience as an individual who arrived on this beautiful earth to explore it
with the body donated by my mother!
It is the testimony of my thoughts in different domains of Social Life, Business, and Spirituality.
For me there is no distinction between these domains, for me every need, problem or aspiration is a
question and nothing more. So I try to solve it in my personal way in the light of my learning
experience.
You have complete right to disagree with me and my point of view since I never want to impose my
view point on any one!
If it urges you to imbibe in your life or in your way of life; good, if it doesnt; no problem at all!
Thanks,
Bakul Valambhiya
: Dedication :
I dedicate this book to my loving mother, for bearing me for 9 months in her womb and giving me
birth on to this planet Earth to enjoy the great voyage called Life; and suggesting the door of my
Guruji Shri Lavji.
Jay Ho Ma Ni. (Namaskar to my Mother)
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Contents
Random collection of my
Business Articles,
Social Articles,
Educational Articles and
Blogs.
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Prayer
I with all my conscious and desire say that it is the preparedness of an individual to keep aside his /her
intelligence and his cleverness to be picked up by Mother Nature and nurtured by her like her beloved
child.
In the race of becoming bigger, and adult to take control of life and all its situations with our intellect and
cleverness we have felt pray to the belief system that what we think is all possible and nothing is
impossible, but I come to understand that it was merely an illusion and not the reality, Our beliefs and
ignorance will never become clear until we ask someone and we get instant answer which we also can
accept without any argument. And once we find someone like that in our life we should start follow him
or her.
It is really difficult to do then say and I accept that I am still not able to follow this way in my own life. It
is extremely difficult to leave behind our so called intelligence and cleverness. Even though we all the
time fail in our belief and suspicion, we do not understand or accept that it is better to follow an
enlightened soul. In my case I have tried and still try to leave behind my suspicion, beliefs and cleverness
to love contented and non objective life as a child but mostly I failed. But still I accept that I did not left it
there, I have hope and courage to try again and again, because I am a child of the same mother who has
created all the living beings in different kingdoms. Only thing is that I am ignorant of being an adult and
grownup more talented and clever.
Really in my experience of life, I really acknowledge in one fact, it is difficult to leave behind our
cleverness, beliefs, suspicion, but certainly not impossible. We should try to do it and I am trying to do it
as much as I can. I am sure that my mother is listening me and also seeing me that I am active in coming
over my inhibitions, suspicion, beliefs and ignorance.
Let me your vision to have more courage and further more courage to adorn your preaching.
Jay ho Guruma ki!
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Hence whenever you do new task, do it with cent percent conscious concentration so you would not fail
in your task. It is that simple as this!
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Resilience
Life demands more, sometime extremely more from some people. But one has to face every circumstance
there is no choice! It could be you, me or anybody, but life brings so many surprises at one time to gather
and may be those surprise may be in form of difficulties and troubles. The spirit is in to bounce back with
renewed zeal and fighting all odds. Take the example of sport or the business decisions, they all demand
resilience. If you have it, you will be there to defeat every challenge you had.
Recently I show a mans video on internet, he was not having legs or hands! And still he was more
confident than any other forty plus individual in the world! He simply defeated his disabilities; he did not
lose his will but grew up a confident man to inspire millions! I have not seen such a man with the brilliant
resilience towards lifes unbelievable challenges.
He was taking moral lectures in schools and colleges, swimming, enjoying water rides too! On the other
side we just foul cry for few difficulties and produce hundreds of excuse, if permitted if given freedom!
Life is a game and you got to win it, no matter who is at advantage, you or the world in front of you. Just
remember Chanakya, the historic Raj guru and expert strategist of stately governance almost four
thousand eight hundreds back. He was insulted by an erstwhile king Dhanand for his remarks towards
kings for his irresponsible rule.
As an advisor Chanakya gave him advice to stop indulging in leisure and lust. But the result was all
against Chanakya, he was bluntly insulted by the ruling king. Not demoralizing to that Chanakya wowed
him a sizable revenge. And look at what he created! A Samrat out of a shepherd named Chandra Gupt!
Just imagine, what Chanakya taught as Guru to a humble shepherd!
He wishfully converted a shepherd to world renowned warrior, and convinced him to fight against
Dhanand to establish an exemplary just rule on the north eastern part of Indian sub continent! It is simply
amazing intelligence of Chanakya as a teacher! Yes he was not in position to take revenge against
Dhanand immediately since he was a warrior, a ruling King, but he took a long rout and more dangerous
to Dhanand! Instead of spitting few insulting words, he created an opponent to the rule of Dhanand, and
thus created an empire out of the greatness of Chandragupta Maurya, the Maurya dynasty, which later on
gave one more Samrat (Emperor) Ashok!
This is it, you know, do not cry to your disabilities and challenges thrown in front of you by nature or the
society, and face it with resilience. Either you win or you lose, but one thing will be sure that, you will
able to see your face in the mirror with self respect! Victory or defeat does not matter to those who simply
act! Good Luck!
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So education is a medium to know about the world in general, to know about past scholars, to learn new
things systematically for all and become more acceptable in present society as a person with enriched
knowledge, and definitely not to secure high paying jobs only.
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Under Estimation
Looking at the recent eventuality in Mumbai when Anna Hazare went on to another round of fasting. So
many questions arises in the minds of common men, that why the movement against corruption failed?
There is a lot of doubt and misunderstanding among the citizen of India and the opinion is virtually torn
apart whether to trust Anna and his team or not.
But the reality is different, we would be committing one more mistake if we bluntly reject Anna and his
team. Because all has not gone wrong yet, at least he has successfully waken up Indian people to speak
against corruption on all level and section of Indian society and if it is required then also act against this
evil. HE has definitely ignited minds of common mass, from a highly intellectual to a small Rixawala on
small town is aware of his movement and support him too. But the unfortunate thing is, we all as middle,
lower middle class and poor of this country are running after earning our daily requirements and it is
getting quite difficult to spare time and resource to actively participate in the movement.
It is not Anna who failed to enlighten hearts of Indian middleclass and poor people but we have been
failed to respond to his call for the peaceful struggle against corruption.
And as always happen in this country the irresponsible media once again plaid it wrongly and created
news content that Anna failed in his quest. Tell me what you could expect from a lone crusader of 70 year
fighting against lakhs of corrupt people all across our country spread in different sections of Government
system and the society? From all the corners of India, there are people who do not want that Anna
succeed in his mission. And let me tell you that political system is not only corrupt but there is a large
section of people in our society who has double standards when complaining against corruption and
encouraging corruption. These are the people who have played big role in diluting the momentum of the
anti corruption mission.
Until and unless we do not left behind our urge for easy way out from our responsibility, the evil of
corruption will not go away. When we want to escape our responsibility, we use corruption as golden key
to solve problem and when we have to pay the same against our will, we foul cry against it!
Simply put, corruption in this country is co-created epidemic which is not ready to cure since we do not
have enough immunity for that! We all are one way or the other, knowingly or unknowingly allow to
spread it in our society. Here Anna cannot do anything alone, we all have to walk with him, sitting in our
drawing room viewing TV News and criticizing about Anna Hazare is not going to help!
Just try to fast for three days and that too with such mental pressure and responsibility and fighting
against demoralizing forces in ruling government and in media is not a small task. It is very easy to
criticize others, but really difficult to do the same. We are not able to do a written complaint against local
municipality for irregular water supply and we act like Anna Hazares advisor that he should have done
this way or this way! Even Gandhiji did not succeed in single round of struggle, there are incidence of
people who lose their patience in our freedom struggle. So let us have patience and courage to join the
movement against corruption! When Gandhiji started struggle, the opposition was the British Government
and its system, but in front of Anna there is Indian Government and its system! This is the biggest
difference in these two distinct eventualities in the passage of history. First say no to corruption in your
daily life and around your locality and in local government, encourage other to follow path of uncorrupt
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life and move further to national level from all the corner of the nation to make anticorruption movement
a success. For this day dream, we cannot expect everything from Annaji alone, we will have to strengthen
his hands and will, infact we need lacs of Annaji like people to win against this evil. This not a one day
match where we expect result at the end of the day! It will require years to clean entire system, we fought
for 200 years for complete freedom, now in this freedom struggle from corruption we will have to fight
tirelessly may be for decades if not for centuries!
This struggle is not against foreign government or people, but with our own value system and with our
own people.
At last my humble urge to all my fallow national that please, do not demoralize Annaji, if you cannot
walk with him, do not stand against him!
Jai Hind.
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True businessman
The true businessman is the person who wants to enjoy freedom of choice as well as ready to pay the
price of that freedom too! Exactly opposite to that most of the time, people want to be in business for
enjoyment of freedom only. Is there any coin in the world with one side only?
Obviously not, then how we can expect only enjoyment of freedom and not readiness to pay price of
choices.
In so many case we see that there are some people in business just because his father was a businessman
and he invariably inherited the business, not that he created the business and he simply running it further.
May be there is the case of conscious decision, but mostly it is an easy choice of doing business since
ones father is businessman and there is not challenge of creating a business, question of investment and
dedication of efforts until a business get running.
In most of the case we people think that there is a lot of money in business so we should do business. But
that is wrong belief. Yes may be you are in a business which yield a lot of money or good income
compare to job but business is not an easy option to earn big money. And those people who enter in
business with that aspiration may find it real hard to achieve anything in business.
One always pay price for wrong choice, the same thing happens to those who look at the business as the
goldmine, but forget that you need to dig out tons of earth to get few ounce of Gold! So be careful and
make conscious decision to be a businessman, dont think that it is just other choice of earning money.
The people who become true businessman are the people who enjoy freedom of choices and not the
excess of money! In business you may earn sometime and you may lose sometime and you may never
earn any good from business at all but that should not deter you from the business, if it happens then you
do not know the real meaning of business. And it may lead again to the slavery of job!
There is one principle difference between the business and job that is freedom of choice and security of
income. In business you are your own boss and you act as per your will, where as in Job you have to
follow some ones order to do certain act even at the cost of your freedom and choice. Since you are
employed to serve for someone else, you have to obey his will and for that you are paid what you want at
the end of the day.
So do not merge these two things together, always remember one thing that everything comes with a
price. Either you sacrifice your financial security or your freedom of choice, choice is yours.
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once again starts with new sheet to paper! And sometime we see that even though dozens of effort she fail
to write a love letter and she give up! The same thing we knowingly or unknowingly commit, either due
to expectation to do it better and further better or due to fear of committing mistake which we do not want
to commit in our wildest dream! But wisdom is there to initiate a task, just do it what you want to do, do
not think about the result. Those who more think about result or fear about result does not able to do good
work even though one can and keep on doing just one thing, that is suspicion and more suspicion!
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The way we Change our attitude, determine the way we change our life.
Most of the time we keep on changing our life sometime we succeed, sometime we fail. You may wonder
that why we fail? Even though our best efforts, we are not able to succeed all the time! But there is not
any reason to panic, just have some patience.
The reason behind our failure is not our efforts to change our life but the changing of attitude, most of us
keep on changing our lives without changing our attitude! And here comes the real obstacle, which
creates all the difficulties. Because attitude is the backbone of our personality and the way we live our
life, and carry on in different situation. In fact it is the attitude which becomes instrumental in forming
certain situation in our life.
So before changing our life for any reason, we should try to change attitude towards life. And you will
find that the change we want in our life is already taking shape effortlessly!
Definitely it is not fairy tale like experiment, it takes a lot of guts and perseverance to change our attitude,
since the attitude we have is formed over the time with experiences we had in past and it has certain
reason to form in such way. May be our attitude is not wrong in our own view but here is not the matter of
right or wrong attitude. Since there is nothing right or wrong in anything we experience. It is the human
perception about different eventuality. If it favors someone he will justify it right and if it does not favor
him he will justify it as wrong.
So the matter is if we want change in our life, we need to change our attitude first, no matter it is right or
wrong. It is like if we say the glass is half empty, it will give us dissatisfaction of glass not filled up
completely. But if we say the glass is half filled, then we will have satisfaction of having a glass half
filled and not totally empty!
So whenever we find reason to change our life, we need to check our attitude first, most of the problems
will disappear without any significant change in our lives.
Now you may ask that how to change attitude? Then my friends, it is as simple as changing the clothes.
Whatever the extent you love a certain pair of clothes you bought three years back, you will have to leave
them once they got damaged after extensive use! You cannot carry on with those torn clothes for rest of
your life since they were your favorites! With time passes by you have to change your clothes, may be
due to damaged fabric, faded colour or unfit size! So do not hesitate in changing your clothes and get
some new pair to look attractive, presentable and feel comfortable. The same rule applies to your attitude
too, once it gets old fashioned, confused and unacceptable to carry on, you should change it before people
start keeping a distance from you, and you find yourself left behind. It will be a pleasant experience of
change for better.
Now you may ask that why it is you to change attitude? Then my friend it is the clothes of your soul, and
for that reason you will have to change them, changing others attitude will not help you better your life.
Most of us are busy in changing other peoples attitude for our comfort but it is like clapping with one
hand, or throwing light on a mirror. It will bounce back instantly to our face!
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Accept the simple logic of life, the way your clothes get dirty and faded with repeated use, constant
influence of different eventualities and belief system of which you do not have real experience, malign
your attitude and you get confused in life, if you carry on changing your life with that confused attitude,
you may not succeed in changing your life, but if you change your attitude first, success is inevitable.
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On the other hand, we will also have major drawback from the policy change in U.S.A. to promote insourcing, due to this more and more jobs in IT and Software industry will flow back to U.S.A. and in the
manufacturing sector also, due to attractive packages from U.S. Government, we may witness that some
sector stop outsourcing, it could affect any of the manufacturing industry, auto sector, machine tools,
forging, casting machining and finishing service sector in India.
So it is time we diversify in different field and in different markets to offer our expertise and low wage
human resource to keep our balls running. If not taken seriously there will be bigger cost to be paid by
India. And that will not affect our Government but us, the people of India.
See we have invested quite a lot in terms of our financial resources and human resources both to tap
outsourcing opportunity and if we will not diversify, we will once again left behind and suffer
significantly.
For country like China and America it will be easy to change policy since they have better system and
infrastructure in place with greater governance and transparency in Government departments, but for us,
it will be a real tough situation to re align things with under developed infrastructure, red tapism and
lake of transparency in Government system.
It is time to act and realign our priority, getting more productive, poised for higher goals further clear
vision and reliance on diversified markets world over so we do not lose out what we gathered in past
decade with tiring efforts!
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breaking away from the parents and from our children. This phenomenon has already taken its toll in the
West and in some countries of Europe like U.K. where one has to be happy living single, alone and
surrounded with emptiness. The technology and jet age lifestyle is forcing everyone to be more alone, less
social. Let us hope that elders of our family does not need to refuge in viewing Television, chatting
endlessly on Internet but get warmth of younger hands in the family.
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Reviving Hope.
Gradually the world is getting impatient and is not ready to calm down and rethink for anything! I do not
say it is bad thing, increased pace in the life is always welcome for the young and vigorous, but it does
not apply to all generations!
The matter I want to discuss here is about the revival of spirit and enthusiasm in doing new thing. As age
catches up an entrepreneur is also become slaw or stagnant in decision making. As age catches up
anything, entrepreneurship is not an exception! Due to growing age, social responsibilities increase,
Physical energy level goes down and an individual is forced to slow down in the area of his professional
endeavor.
Beside these, the increased age also add up significant amount memories in any ones brain, providing
numerous options and aspect of a single problem, question again making him slower in terms of decision
making. When you have five people to advice for a problem instead of one or two, it makes your problem
worse rather then gets solved. So the point is how to find a way to revive hope for the entrepreneurs who
are in to their mid forties and fifties, who are one hand trailing to the young generation in terms of new
world acquaintance as well as reduced energy levels?
But looking at this problem with different viewpoint, everything is not lost yet, but promises greater
opportunity too. And that is in being wiser and adapting to the young generation. Accept one thing that
your physical energy is on decline, but your experience and detailed know how in different trade and
business domains is getting richer and richer. To woo the young generation, offer expert guidance
wherever it is required and in spite of being leader become cheer leader to the young generation as
seniors. This way young people will be at your disposal and also will help to add up as aggressive
recourses!
Transition in life always revive hope stagnant are bound to parish. Whether it is industrial or commerce or
science or any other industry, to attract young talent to revive any enterprise is challenging and for that
you have to make few changes as a leader of enterprise.
For example, you are running a small scale manufacturing firm and you have 20 personnel working for
you. After thirty years of running the enterprise, gradually you are getting difficult to run enterprise better
and finding difficulties in running it and managing it efficiently. Similarly there may be few personnel in
late forties and late fifties. They will also add some difficulties for you due to their energy level. Now in
this situation you have two choices, one is to reduce business and the other is changing roles. The later
would be wiser and acceptable in the benefit of all, you as an entrepreneur, and the workers. To change
the role you can groom your children to take on front seat if they are in the similar industry like yours, or
you can hire young talent from similar industry and groom them to take leadership. This way you have
fresh and energetic leader of the enterprise without being sidelined in your own organization. Young
people should be given challenging and active role and final decision authority should be kept with you.
If there is corporate sector, there will not be similar problem in terms of reviving the pace of the
organization since most of the corporate houses are run by executives. In corporate culture, everyone has
defined role and designation and a proper revival mechanism through promotions and role change with
seniority, but for MSMEs the entrepreneur will have to take all these decision as per time and
circumstances.
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Opportunity in crises.
These days whole world is crying against the recession, whether it is US, Europe or Asia. No one is
exception. Why it happens? Hardly few know, but every one of us knows one thing that is to cry and more
cry about the backlash of the recession.
But those who really want to do something to improve situation does not make a noise instead they act
towards reconciliation in the time of crises! It is something like foolish action at first glance but fact
remains crystal clear that, any recession which is manmade could be improved over the time and if cooperation is there, then it could recover in shorter time then perceived.
To come out of the recession, first we need to understand the reason of recession. The present recession is
due to some steps taken by different Governments world over as well as dented approach of the
population living there under the rule of such Governments. Hence until we know the reason, we would
not be come out of it.
Looking at the US government, it has taken some steps for its population which has back fired to the
government itself. They offered utmost social safety greater human rights and living comfort to its
population at the cost of Federal Reserve, they provided credit reforms to provide easy credits to its
population, they hived off such industry which caused pollution and which were being reason to increase
environment pollution which ultimately affecting its peoples health. They also allowed foreign
professionals to settle in USA for the fast development of their industrial sector as well as scientific
research.
In return the people used these facilities in indulging more care free life, less important to learn new
things, withdrawing themselves from hard work and indulging in such a spending lifestyle that they
literally become unable to pay their credits! That was not enough they even further borrowed to pay their
credits and kept the same habit of spending. The constant reduction in national output in terms of foreign
exchange and constant degradation of skilled and educated people across USA has damaged US
monopoly in so many of its cash cow sectors! Also the habit of so much spending in leisure and luxury
goods has made US population cash less, they literally does not have savings to remain stable in the days
of decreased income.
Similarly in Europe, some governments spent blindly in terms of public comfort, infrastructure, govt.
salary bill etc that now they are un able to maintain it with their national income, the constant borrowing
from world bank and IMF has created a situation that most of their National earning and tax money goes
in to paying the interest of the credit they borrowed from the external resources!
At home in India and neighboring south Asian countries, situation is not so promising. Due to outsourcing
in IT, Production Engineering etc. these days we have good opportunity to earn foreign exchange, but at
the same time, our infrastructure, some government policy deters our growth in these areas. Again the
burgeoning deficit due to corruption and evasion of taxes in industry as well as in personal taxes have
created a situation in India that we are crashing with our own weight of system failure! Even though these
days, we have win-win situation in IT, Engineering services outsourcing and increased Foreign
investment in Automobile and infrastructure sectors, we are unable to Ancash these opportunities due to
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opportunist politics of our nation. The same story is with our neighboring countries, also their corrupt
governments creating havoc in the population of the respective countries too.
So these are the reason as per my view which is instrumental in imposing manmade recession on almost
all the countries of the world. There are a big number of countries facing recession due to their reliance on
more export income to those countries like US and European Union which are facing worst recession.
Reduced demand from these nations caused so many other countries to suffer unwillingly.
Now since we have the reason in front of us, we can analyze them and find solution to survive in this
recession time as well as convert this recession in to opportunity.
Looking at the above reasons the major factor is, over spending by Governments, the people and
increased corruption in all the sectors are three major factor of recession in the world. Here is not
important which country did what, but what went wrong and how to cure it.
If every country for the time being reduce Government spending in terms of Govt. Staff, the salary bill, it
can save tax payers money which can be used to curb recession, if the people stop spending madly in
leisure and un necessary requirements, they themselves can save money to sustain in the days of recession
and third, if people to gather mobilize their efforts to stop corruption in their countries by not paying bribe
and forcing their Government to become more accountable through reforms of rules to curb corruption in
government sector.
This way we can change the situation to our advantage. In short, spend less and wisely, be more
innovative and ready to give serious contribution of your abilities and ask your government where it is
spending your tax paid money.
When we talk about converting the recession in to opportunity, then it can be achieved by controlling our
desires and greed. This is a great time to control our desires and slavery of greed.
The manmade recessions are the results of exhaustive greed and slavery of subjective pleasures in us as
humans. This problem is not evident in the other races of beings like Animal kingdom or Bird Kingdom!
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your stride! Respect yourself as front line cavalry then the scapegoat, because the result of the battle is
always decided by the cavalry since they create inroads in to the rival army! Similarly, look upon at
unpredictability as the price of prized catch; it never comes easily like excavating Gold from the mine!
So it is all about changing your view point for marketing and everything will change for the better! If not
for the better, it will certainly high your moral!
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Lights on
After so many weeks of light off, today I felt to light on the lamp on my writing table and this is just
another new beginning!
Everything is the same excerpt new zest and further refined vision! Yes, we all are passing through such
phases and some time earlier or later we come out of the situation. It is the strength and resilience that we
have to carry on the life we have in whatever the shape the Supreme Being intent for. The beauty of the
life itself is the rejuvenation it does oneself. Like the skin of the Serpent dispatches from the serpent body
after a certain period of time and all new skin surfaces from underneath, life also changes its colours and
after a certain period of life and we all come out with all new vibrant and fresh hues.
It is this very nature which does wonder for the entertainments of all of us who are children of her and she
constantly nurture and grow us in better shape. Whether it is me or you we all have our experiences. They
are not good or bad but, our orientation and priorities make them good or bad.
For example on Sunday it feels good to wake up late in the morning and if someone is married, the spouse
will also approve the same act but on the another day of the week, if the same thing happen and when you
have to lose your Bus to Office, it certainly feel bad and your spouse will also get disappointed since she
has to start her daily chorus at late hours and the delay in daily chorus also cost your children to miss their
school bus in the mid noon! So the essence of the example is that the act is same but the results vary as
per time and day! And obviously they are good or bad.
So friends we are here to improve and further improve ourselves till our life permit us breaths,
improvements and rejuvenations are the constant process for all of us, the beauty of it is, we consciously
realize it and the worst thing for us is it happens in our life and we find it disturbing hence close our eyes
and ears.
It is very simple to lights on, it is a matter of friction of a second to switch over, but for that we will have
to wake up and reach out to the switch that is not lying anywhere else away from your reach but within
yourself in your very own heart. Let your heart change its beats and see the wonder what it does for you,
it may have beat in past for so many worldly cravings and cried for the possession of mortal belongings,
but let it beat for utter freedom, the freedom of your spirit to enjoy innocence within and all across the
universe which is not different from each other! Lights on.
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thousands of business enterprises which does not pay a single penny to Government in the name of Tax,
and more than 100 million people who do not pay a single rupee in the name of Income tax.
Just look at the Agriculture sector in India, it is highly and exclusively protected and privileged industry,
though farmers hardly pay tax! On one hand our Government claim that Indias 70 percent population
lives in Villages and mostly do farming, then why there is a big bias against a city dweller?
I heard that with some fix electricity bill a farmer can run 30 horsepower submersible pump for hours,
and exactly opposite to that, a town or city household pays more than thousand rupees average household
electricity Bill per month! On one hand Government is paying subsidies, freedom from loan payback for
farmers in the name of popular politics, and on the other hand jobless people in city areas are succumbed
to do suicide for not having money to run their family! Why there is not Rojgar guarantee for such jobless
or poor people of Town and Cities?
There is a popular saying these days in our country that, If you want privilege from our Government, you
should be Senior citizen, handicap, farmer, villager or belong to so called BPL family!
Our Government agencies does not able to gauge actual reality, we are not encouraging those small
entrepreneurs, self independent individuals and our Govt. offers crores of Rupees sops for Corporate
sector! 45 percent of GDP and employment comes from MSME industry even though it is still hard to get
finance for such business! On one hand MSMEs are lashed with all the penalty for not paying timely
Taxes and utility bills, where as Corporate sector has always soft corner in any popular elected
Government of India! There are Hundreds of corporate houses who have evaded crores of Rupees Tax
and defaulter in terms of paying utility bills such as Electricity, Gas, other Fuel, and Royalties etc.
If we can come out of our own created mayhem by Consecutive Governments and their policies, I am
sure that we can emerge as winner in present Global crises!
In short, JAISI PRAJA, VAISA RAJA. That means, The way we are, our King or Government will be the
same! So we need to change.
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May be you find this article a bit difficult to understand but it is worth to give a thought, I did it and I
found this unbelievable reality! So I simply shared in front of you, I hope you will enjoy it.
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Resource Director, the personnel who look after the day to day duties of the entire HR manager and guide
them to work along the single minded goal of a business enterprise.
So as much as your resources grow, you need managers and directors to handle the resources. And for
efficient management, you need proper experienced professional for the duty to be handled.
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product brand which is targeted at upper middleclass. So in bad economic conditions even good product
brand may lose out significantly. Sometime it may need to withdraw from the market or else lack of
consumer interest in total Brand failure.
Even though you take care about all the parameters to build a strong Brand, human choices plays
significant role. Due to constantly changing human choices as per time and geography, you must be sure
in offering choices in terms of targeted market segment. Even to being an excellent product, if the
outlook, packaging, size options are the factors to be considered seriously. For that, you need to
constantly changing trends in society. TO address this challenge, some marketer keep on Upgrading and
updating to the changed choices. For example, Maruti Suzuki is positioning ALTO as its most reasonable
prised car for first time buyer. Earlier it was Maruti 800, but now days they are not manufacturing Maruti
800, because they want to push Alto in the same segment with improved product features since the market
for medium class is demanding more in terms of product, styling, comfort, road safety and reasonably law
pricing too. It clearly shows that middleclass has a bit better position in India due to increased wages in
organized sector as well as growing SME sector which requires such economic though stylish car for their
usage. Similarly in the Maruti 800 segment, there are other three to four competitor car Brands which are
constantly biting market share of Maruti 800. This is the reason that Maruti Suzuki is replacing Maruti
800 with Alto which derives features from Maruti 800 and Old Zen Model of Maruti Suzuki.
So if you care about all these parameters, your Brand could stand stable in any market and in different
market conditions. Make one thing sure that developing and manufacturing a product is different from
Branding, Building Brand is all about responding to consumer choices, market segmentation and market
conditioning.
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Fruits of perseverance.
Whenever we start something new initiative or business we are so enthusiastic to make it big and fast,
initially we are on high spirits but gradually it melts as time passes by. It is not a strange situation, it could
happen with any one you or me any one!
The question is not why it happens even though we are so much optimistic about new developments? And
why it happens even though more than enough efforts! Yes there are a lot of question come to our mind
when we pass through such a situation. But do not take it wrongly, have patience and take wise decision
with some likeminded people who have experience of going through such situation and emerged winner.
It is not about getting discouraged by the initial obstacles, since all these obstacles are not obstacles but
the gestation time of any new beginning, it takes its time and certainly take off successfully if you have
perseverance and courage to pass through that lean period, when you are at law with growing pressure of
generating result and revenue both.
Instead of panicking, take some time off the work and meet some people who have started new business
in past and ask them that what were the problems they faced, what stupid mistakes they made and how
they corrected them. I am sure that seventy-five percent of your problems will be perished one the
moment when you come to know that the problems you are facing are the same what they faced in the
beginning!
And I tell you that these problems are nothing but the lake of patience, because we want fast result, quick
turnout and easy returns! These aspirations create real problem, see anything which is new takes time to
gather momentum, even we do not get young overnight, first we were infants, then kids then teenagers
and then we become young men or women! Same thing happens to new enterprise, it takes time to be
recognized, also you are new to that business so invariably you will also require more time to do any task
related to the new business!
It is like when you are in hurry to catch a bus to reach office in time, you will find a lot of rush in queue at
bus stand, you will literally get embarrassed when a bus arrive on the bus stop and queue is not reducing
fast enough so that you can get in to the bus! The reality is that there is not at all any long queue, also
there is enough space in bus to accommodate all the passengers who are in queue, but due to your haste,
you feel that you may not get a seat there in the bus!
So my friends there is not any problem with you or stuck in any wrong situation when you start any new
initiative or business, the real problem is the lack of perseverance!
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Do not panic
For last couple of weeks all across the world and now in India to the panic button has been pushed for the
looming large recession. In all this scenario, one thing I found very peculiar is the role of media, it is
creating never before hues and cries about the recession and the split side of this publicity is that it creates
unwanted fear and unrest in the mind of common people, particularly the middle and lower middleclass
across the country who are daily wage earner and meet their ends with difficulties.
True that world is constantly gripping in the clutch of recession and it is mostly affecting the U.S. and
Europe. The side effect of the recession in these economies creating worries for the countries which are
reliant to these economies and whose GDP is mostly export driven.
But I really wonder that why we in India making so much noise for the possible effect on our economy!
This is not first time in the history of planet earth that we are witnessing a recession which could prolong
for two to three years. There has been such recession in India and other part of world due to different
reasons in last four decades. But this time the story is completely due to large number of story tellers out
there in media world. In those days, media was not so powerful to spread the news, only Print media and
Radio were prominent there but now there is Print, Television, Radio and Internet to warn people about
the emerging recession.
Though if you look at is with different view point, it will automatically reduce worry! Do not look at
recession as a coarse, look at it as opportunity and time to excel further in profession or business. Mostly
recessions are created due to exhaustive spending beyond the safe passage of individual saving and some
time even more spending then earning. On one point it create huge demand and extraordinary profit and
growth opportunity, and there after sudden vacuum of new purchase and spending on leisure and
necessity too.
So there is no wonder why the recession strike in every decade. But we people always like tide we do not
like ebb, but friends why forget the truth that ebb is necessary to create new tide in future!
And for India, there is least worry for the possible recession since we have huge domestic market and
contentiously increasing demands for almost all the goods. Our economy is largely dependent on the
agriculture produce. If we have good rain fall and if our farmers are with fat pocket then there is scope for
least worry! And almost all the FMCG, Consumer Goods and Capital goods we make have primary
market in India. Also recession does not mean the 100 percent vacuum or break to new purchase, it
decrease purchasing power and buying spirit of the people but there will be demand for necessity. You can
reduce your needs and necessities but you cannot leave your needs and necessities! Hence stop panicking
and try to train your efforts to tap accentual goods sector or FMCG, Pharmacy, Medicine and
infrastructure for healthy survival, directly as a professional or as a businessman, or indirectly through
Stock Market, because basic necessities will survive demand better.
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So the transformation of business enterprise as executive run enterprise from family run enterprise creates
win-win situation for the promoters, workers and the society in general. And it provides more scopes to
the promoters to concentrate in other sector of their interests!
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just do it, but do not forget to have conviction for it, and also remember one thing the dreams are simply
our greed and not needs, so if you by any reason fail in achieving them, do not get demoralized or
depressed and try to accept that it is your greed and in this world it is never to die till our last breath and
there is no one in the world whose every greed has been accomplished! So have solace in the truth of life
which I invariably got to know from a Saint which I shared in front of you. Do not think that I am trying
to make you like me or make you to hate dreams or creating failure out of your ambitions. I am just
sharing the both side of the coin.
In this world with so much commercial endeavor and greedy stretches, we neglect the truth of life.
Gandhiji rightly said that there is enough on earth for every ones need but not for greed!
Now the choice is yours! But again I would say that in the end you will still need conviction in whatever
you do, whatever you follow, this side of the coin or the other side of the coin.
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Changed Vision.
We all are confident about our vision and decisions based on that, and it should be there, there is no doubt
about it. But when we looking at the outcome of the different eventualities, we find that there was
something wrong, but we do not come to a conclusion that whether it was mistake of our vision or the
decision. This is the point where most of us are stuck and we have to take diversion in our life, sometime
it may work in our favor with diversion or sometime the diversion too could work against us.
Looking at these strange phenomena, I personally felt that there should be some conclusion in this
regards. I tried and had perseverance and the result come out excellent which I would like to share with
you.
It is very simple to understand, it is all about changing our vision; nothing else! If we are able to change
the vision, everything is all right and would happen all right. But if we fail to have clear vision it will
deter us to take proper decision.
For an example, if I find that there is some situation which is not beneficial for me and takes protective
decisions without making sure that whether the situation is really against me or not, I may face failure or
demoralization also. But if I make sure that is there a situation which is really bad for me or not and then
take decision to protect myself or do not give any reaction at all that decision on reality ground will not
deter me or mislead me in future. So we need to change our vision, sometime we take decision with
blurred vision, affected with prejudice and we ourselves invite trouble.
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reluctant to learn new skills or improve themselves to take on present challenge, those personnel should
be hived off as soon as possible.
This is how it is very difficult to take decision to survive in recession and it is even more difficult to
decide that due to which reason you are facing recession in your enterprise.
Apart from this, if the recession is due to lack of innovative product or service or the approach of your
business practice, you need to improve certain department or the product/service to regain sale of product
or service.
So there are many ways to tackle recession by exactly identifying the real cause of recession. Make one
thing sure that you do not take any decision in haste.
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Branding
Particularly in India, we people have given not much important to branding any product in proper way,
but as the globalization of the economy advances further, branding your product becomes a matter of
serious concern.
Within last decade marketers are more and more concerned about branding their product intelligently. For
some people it may be feeling irrelevant, but as a marketer or manufacturer, Branding plays key role to
lead market in key segments.
Branding is all about understanding the product; finding its unique selling proposition USP and then
naming it accordingly which can communicate the product usability or the service usability in most
proper and easy way. In country like India where numerous languages are spoken across the country make
it even more challenging for any marketer to create a proper and effective Branding. To succeed in Indian
market every marketer whether from FMCG or Consumer Goods or Luxury Products, it becomes
imperative to consider consumer segment as per the localities, geographical choices, language of
communication etc.
Mostly conventional marketing practice looks at branding as just naming a product and then pushing it in
the selected market with different propositions it could be incidentally with USP or incentive base or
capturing popular notions, but that is not Branding at all!
Branding requires serious study of product first, then finding the exact market for the product, value
proposition to the prospective customer, the immediate competition from other marketers and possible
competition from the superior products. Keeping all these in focus, a Brand should be developed which
can create the market which is usually envisioned by the manufacturer or marketer.
Even this is not enough, as per the product category, you need to Brand accordingly, for that you must be
aware that which product segment your product belongs to. And in which category it fits like, average
product, quality product, premium product etc. It is very important that you Brand your product keeping
these segmentation in mind.
Just take example of FMCG Brand like BRITTENIA, PARLE, ITC, PRIYA Biscuits, all are marketers of
Biscuits but they are not selling single Biscuit brand! They have entire Brand portfolio of Biscuits. Each
player has at least five to ten Brands or Sub Brands of Biscuits! And it is not only naming two products
differently, but each Brand of biscuit from a player plays different role and has its unique market. As per
test, segment and choices of customer, each and every Biscuit brand is developed and even pitched
individually and distinctively, because every consumer segment require unique pitching. PARLE G
Biscuit has its market in rural, lower middle class, middle class to health conscious any house hold as
food supplement for children. Similarly take the case of BRITANNIA COCONUT CRUNCHEES, it is
purely targeted at the people who love coconut flavor, when we look at its primary market, it is south
where people use coconut oil extensively in food preparation! But it may not appeal in North Western or
North eastern population in India.
So branding is more important than viewed by average marketers in India. To succeed in Marketing of
any Brand, first make sure that it represents the value it proposes to the targeted audience.
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Mankind
There has been challenge, challenge and challenge in everyone life. Fad up of it right! Now do exactly the
reverse, easy, easy, easy life! Where is the excitement there? It has been left behind since we have gone
away from the challenges! So here is the point to be noted, that if you want excitement, you need to have
challenge, no routine things can give you excitement. Thus it is very much necessary to welcome
challenges in life, do not give up, take control of the situation you are headed in, that is the real human
spirit that is the essence of human life!
We are here to fight challenges, we are equipped to fight against challenges, our very own existence is to
take on challenges and pave way for progress of mankind. And listen carefully, I am talking about the
mankind, the progress of mankind means betterment of every living being along with human being on
earth, living in perfect harmony with all the living being! Without that the progress of mankind is
incomplete. Irrelevant and on sided of the coin.
Because nature has created us to create a system where every life can prosper without bias, if we lose out
on any of the front we will not able to sustain for long, and will invite difficult consequences. There for
the real progress of mankind is of being KIND to all other beings! The world Mankind itself
communicate this very fact out of the composite word MAN-KIND.
Sadly most of us have long forgotten the reason of our very existence on the face of this beautiful earth!
The role we have been offered by nature is undermined by most of us that is to help others with our two
hands! We are the only creature in this world to be gifted with such beautiful functional hands, and the
very purpose of the nature to provide us hands is to help each other and doing the task of the nature itself.
In fact Nature has created us to do its duty; we are here to perform duties of nature on behalf of nature.
That is being caring and sharing to each other, guarding the interests of under privileged.
Here under privileged means all the animals, Aqua culture, birds and insects etc. But most of the time we
do exactly opposite of it! So essence of progress of mankind is to be kind to others, the less privileged
one.
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This fight is not against Govt. or PSUs, it is against our value system. One should ask oneself that should
he or she feed his or her greed or simply say stop it!
It is time to say our greed STOP IT.
As Gandhiji used to say, there is enough to feed every ones need but not greed!
If anyone what to support Annaji, make resolution with oneself that you will STOP your blind greed.
Look what we have done to the image of our Nation, a nation of Mahatma Gandhi, Are we really eligible
to call ourselves the children of Mahatma Gandhi who showed the way of nonviolence and simplicity to
the entire mankind?
Spare some thoughts!
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Who wins?
He who loses once wins, yes it is difficult but undoubtedly an established truth! Whether you
believe it or not but it is there. Whether it is business or personal life it is always evident.
Actually it is an age old habit of human being to win, we always want to win and win and win! That is
why we also have to lose, lose and lose too. You cannot ask for one sided coin, there is always split side
of everything, as long as you accept it, it does not harm you but make more mature and strong but if you
hate this reality, it may break your will and throw you back from there it will be very difficult to recover.
Craving for success is something which we find underneath every individual, it is only the aspects and
areas which are different. Some want it in Business, some want it in personal life and some want it in
spirituality. It is very hard to find person without goal who just want to live the life he has got from the
nature.
So if any one asp that what is the price of success, winning, and then it is failure, losing and nothing else.
When you want something of your choice, you got to pay a price and losing something is the price of
winning something. It is an exchange of choice. Winning is the aspirations of materialistic world and it
cannot me accomplished without giving some material in exchange. Those who pay something in
exchange will definitely win, like to win hearts of millions, you
Have to pay the price of your leisure in exchange, similarly to win a game in sport, you have to pay a
price in exchange that is excellent labor and conscious struggle to break moral of your opponent.
The essence of the story is that one need to learn to lose, to win some day, because I never ever seen
someone who has never lose anything before winning.
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Changing Monopoly.
It is well-known to all of us that nothing is permanent, everything change and regenerate randomly.
Whether it is fashion of old fifties taking new shape in this twenty first century contemporary fashion
jargon or the family system of Asian influencing western people, things are bound to change!
The same thing happened to European and Western monopoly these days. Those were the days that latest
lifestyle with higher technological and scientific development, European and western people used to
create a kind of monopoly on third world, particularly the south Asia. But in last decade, things have
changed drastically. Some of the most powerful and fastest growing industrial hubs are now in the Asian
region instead of Europe and America; similarly, the select club of space adventures, exploration is
broken by third world country like India!
Earlier we used to get launched our satellite from European Countries and America, today we are
launching their satellite in deep orbit with multi stage satellite launcher Rockets made indigenously! And
that too at the 50% rate compare to present international rates of launching satellite! Today country from
Europe and other third world countries too queue up to get launched their satellites through our PSLV
Rockets! What I want to say is the paradigm shift in high definition, highly precision delivery market of
satellite launch has become just another busting sector for India, a third world country.
The same thing happened in manufacturing sector, due to highly paid human resource Europe and
America totally become un competitive in some sector across the world, on the other hand third world
countries like China, India, Vietnam, the Philippines have succeed in achieving competitiveness in some
sectors like FMCG, Consumer Goods, Cutleries and other House hold goods against their western and
European competitors, in fact today to keep their competitiveness Western and European Multinational
Giants shifting their manufacturing base in third world countries like China and India, or they just
outsourced manufacturing processes and business processes to cheaper waged third world countries.
Due to this Asian companies are enjoying an extraordinary growth in terms of Manufacturing and Sales
figures, also due to these growing demands across the sectors improved wages of Asian workers in almost
all the sector from Educated to skilled workers. Due to this their lifestyle have improved very much and it
has on other hand created huge demand in Real Estate, Auto Sector, Consumer Goods, Luxury Gods and
Tourism sector.
On the other hand Western and European people have lost their spending power due to lost jobs and
market monopoly of their Countries Companies!
For almost 200 years, Europe and West monopolized in so many sector from Space, Nuclear Energy,
Automobile, Medicine, Defense, IT etc. but today the reality has changed, The story is same, roles are
also the same but the Stage has shifted else wear and Performers too have changed.
Yes changed for the better!
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It really hurts, but the solution is to coming out of our ignorance as soon as possible.
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discuss Social and political issues, Trade directories from B to B and B to C, so it is almost getting more
and more fragmented.
Now days majority Teens, Youths and Adults are spending major leisure time in surfing Internet may be
on PC, Palm Tops, Tablet PC or mobile phone! It is increasingly getting in thing, even the elderly people
are not left behind, and they also utilize their leisure time on surfing internet! Internet being a three
pronged media for information, communication and entertainment is getting more and more priority for
majority of audience who is educated and acquainted with computers! Even it hardly takes uneducated to
get even with PC and utilize Internet.
In short the whole Advertising and sales promotion activity is taking new shape and fragmented targeted
audience is the reality of present world and it will further get fragmented with new media options!
Posted on: 2011-11-04
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So these are the marketing tools, and most of you aware of it as marketing professional or a Business
Owner.
As much as there is increase in number of choice for a particular product requirement, keeping market
share of your Product brand is getting more and more difficult, for the solution you need very carefully
prepared persuasive marketing tools as per marketing strategy and form of marketing and you may need
to create new markets for your certain products too.
Just take the case of LIC, before the entry of multinational Life insurance companies in India, it was at
complete advantage to get Insurance customers as a lone player, today there is more than twenty life
insurance company operate in Indian market so it is getting tough for LIC to keep its market intact, the
other players gradually biting LICs market share in market all across India. Today you have so many
choices in terms of selecting Life Insurance Policy, even there are number of option in product segment
available from different Insurance Companies.
Same has happened to Non life Insurance sector, Bonds Mutual Funds and Banking Services. There is no
more Government monopoly or special package to any Government company. This is an open and global
market policy days all across the segments.
Whether it is FMCG, Consumer Goods, Capital Goods, Services or Essential Services like Electricity,
Water Supply, Drainage or Road infrastructure every segment has numerous competitors and players with
different capacity and Product mix. So there is no scope for any doubts that you need to have very sharp
and effective Marketing Tools, if you do not invest in preparing proper Marketing Tools, you are bound to
lose your market share or trail to achieve market growth you want.
For precise and impeccable marketing tools as per your Product mix, Capacity and your market position,
you can call us for the service at any time.
Posted on www.freemankpo.com
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even doctor said that piles may recur and you may need further treatment, confused with all the
suggestions I further suffered badly, but one day I decided that whatever happen there may be but today I
am sure to get operated the piles out of my body and did the same thing, I just went to a General Surgeon
and asked him to remove my hemorrhoids with laser surgery, and now I am recovering fast from the
surgery wounds too!
So I on myself with my own guts and grace of god learnt to overcome my inhibition and emerged
successful. If I did not tried to overcome my fears, then still I would have to suffer the piles pain.
Hence we all humans need to overcome our inhibitions, and should be strong and live on our own will.
This is the real essence of being human.
Posted on: 2011-10-22
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The policy shift in USA clearly shows that they are learning to respect local brands, favoring local
companies for raw material and care for their own population for better job prospectus. The same thing
will happen in the Europe too which is short of funds and renewed demand at home. So This time it will
be even more beneficial to concentrate huge promising local market and in balance looking for the
overseas markets.
Disclaimer: The writer is the independent economic analyst and observer of the changing trends in the
world economy.
The views expressed in this article are my own assessment.
Posted on: 2011-10-03 BY Bakul Valambhiya
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It is all about initiating task and better results will follow automatically.
Most of the times we people think so much before doing something, some time for days and month also!
In such a situation sometime even we forget that for what we started thinking? What was the core
objective etc? This is what I want to say, that thinking is obviously a matter of important but do not
exaggerate it in such a way that you forget your objectives, the work you want to do.
So many times we come to know that someone started thinking about a project and after a period of time
he left the project half way or not started at all! Why? Because of he thought about the eventualities and
future outcome of the project much more and due to that mental Burdon, he was not in position to carryon
his new venture, that is why some old scholars used to say Jyada soch ne se hosle kamzor ho jate hai, it
means due to more thinking your guts-determination gets weaker.
That is why there is wisdom in initiating new task with reasonable thinking and perfect vision rather then
thinking too much.
This particular phenomenon is not peculiarly visible in minimal educated but in highly educated people,
the reason behind such strange reality is the so called education we get from different institution, which
has thousands of book on so many subjects, highly detailed study of different subjects which can flood
your memory with so many reference and belief system which result in to delayed decisions, slow
thinking due to Burdon of so much knowledge The bookish knowledge.
When you stop practical decision and go more theoretical, sometime is slows the process of your act, so
many suggestions and theories in mind about a single task delays final decision got it!
So friends do not take education as magic stick of your progress or getting clever, you need to have your
own guts-determination to face any result positive or negative of your act, then you can be a good
entrepreneur. Otherwise you will be a failure in your own eyes!
Posted on: 2011-05-29
Opportunities for all Vishwakarma Brothers are there but what about willingness?
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There are abundant opportunities for highly skilled people across the nation as well as across the world.
Day by day people across the world leave behind the inherited skills for so called higher paying 9 to 5
jobs. So still we are at advantage to get such work from all the corners of our nation and the world as
well!
But to tap this opportunity, we will have to have willingness! May be you have less education or not well
versed in English, no problem, but if you do not have willingness to carry on your career as skilled
craftsman then no one can help you.
Here the problem is not the scarcity of work or higher competitions, but the lake of willingness, until we
leave our laziness no one will takers of our skills!
For so many years I used to here from many of our brothers that there is not enough opportunity for us
and less skilled people are taking away our jobs, but friends, wake up, do we find that the world is going
back to stone age and people losing their intellect? Not at all!
This excuse will not work for so long you will have to leave it or else be ready to be left behind. Because
the bus of development is so fast that it does not wait for lazy souls!
Consumption of tobacco and smoking is gripping our youth; now tell me how long they will able to to
better skilled work which requires greater physical strength!
So it is time to catch opportunity not for excuse!
Posted on: 2011-05-26 at www.vishwakarma.biz
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For so long this question comes to my mind and I keep on thinking that why it is our community which
suffers most in terms of financial crises, what is the real reason behind it, what is the factor which refrain
us from being financially stable? After meticulous observation I noticed few reasons in terms of our social
values, individual behavior and some external factors which mostly create these problems to our
community.
Now let me elaborate about the observations I have; when we talk about the social values, we have such
on the bases of the popular notions then creating our unique set of value system. When we ape popular
values from the society as a whole, there will be so many things which are not suitable for us, but we still
adhere to them because a bigger mass is following those traditions! But we fail to address our unique
priorities as a community which solely survives on the strength of our skills.
Due to this we are highly different from other community of our society, so for the better survival we
must believe that it is our skills which should be transferred to our new generation, maybe there will be
some difficulty to sustain it in youngsters since they are highly exposed to the popular culture and such
social values But we should not forget that our investment and future is our skill set and not anything else.
For example most of us are so innovative in terms of intellect, if we ignore this and try to live like other
people around us, we may survive but we will not able to carry on our expertise, on which we have
created such a powerful influence as a community with higher practical skills! Here is not the matter of
breaking away from the main stream of our society but we have to sail through in the society with our
unique social values! Whatever we do in life whatever profession we take up, but we should at heart feel
proud to have legacy of talented and skilled for fathers, because it takes generations to form a tradition of
excellence and few decades to spoil it. So it is our duty to sustain our unique culture.
Similarly when we look at the individual manner, we are so much reserved and lake interpersonal skill in
terms of discussion, and elaborating about our knowledge, What I mean to say the even though we know
so much we are shying away or avoid to speak in public, we afraid to communicate our thoughts, we have
learnt a lot to do in terms to work but we least concentrate on communication skills, so other people take
advantage of us, they buy our skills or higher us and they sale our skills to other buyers just through better
communication skills! So we need to be a little talkative for our progress, because if we are not able to
say what we can do or how we have done so and so task, we will not be noticed by the other people! To
consider as talented and capable people, we will have to learn our own marketing.
Similarly there are some external factors too in terms of deterring factors to halt our progress! But I
would not discuss here in detail, since I am of the opinion that if we excuse for the external forces to halt
our progress, we will never learn to prove our worth! So it is not important to note any one of them here.
In fact I believe that if we perfect ourselves, the external factors which are halting our progress will
automatically give way to us, they are halting our progress due to our inability to tackle them fight them
as a talented and highly skilled community, for that we need unity and brotherhood, then only we will
stop trailing and start leading the society.
Posted on: 2011-05-03 at www.vishwakarma.biz
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Most of us are accustomed do worry for tomorrow, some of us worry about future in career some of us
worry about our future in business etc. But any one of you have ever thought why we are so concerned
about our future?
The most obvious answer is no or do not have clear idea! Yes here is what we need to understand that
why there is so much worry about earning safety? What causes us to worry about future, and there will be
a bunch of reasons like; for the better education of children, to buy a good set of Bengals for your wife, to
buy a better house then the existing one bed, hall and kitchen! May be the reasons are too much.
But the fact is none of them have the face of reality, actually reality is different, and most of us not ready
to face it even though we knew it for so long! That is depriving us from enjoying our present, enjoying
our present work! Since we do not enjoy today, we want to spare it for tomorrow, we want to better our
tomorrow! But not ready to enjoy today, feels ironical but very true, just give a thought and you will
realize it. When we are not enjoying the present, obviously we will not able to feel enjoyment of work we
do, and gradually we start disliking our work.
This is how we stat our self destruction. We do not love our present and that is why we do not love our
present work and when such thing happen, there is obvious that most of us start to worry about future!
Future is nothing but a pending enjoyment or pain of which we ourselves are not sure that will face it or
not! And gentlemen this is the worst reality of mankind! We have tried to prove ourselves superior, more
talented compare to other living being, but we are making a big mistake, from the very old age we have
started taking inspiration from other creatures like birds, animals etc. Even there are proofs of Birds and
Animals worship all across the world.
Even thought we have not been able to learn everything from them, and one lesson which we yet to learn
from them as human beings is to love our present. No Dog, cow or Buffaloes spare anything for
tomorrow, if they have food they eat it whole heartedly and if they do not have it, they may do fasting, but
they never think that they will spare for tomorrow since last week there was not enough food for three
consequent days! I do not say that we become animals form humans, but since we all take inspiration
from the nature, then we certainly need to take this lesson from them. Look at the irony, we spare a big
chunk of our income to save for future and wellbeing of the family, but the fact is we are not sure about
the future, that whether we will be there in the future to enjoy the savings or not. So the question is not
why should we save or not save from our income but how much and at what cost, even at the cost of our
present! Then it will be like I spare an apple out of two for tomorrow even though I know that I enjoy
fresh apples only! Here is what we need to change, that is enjoying sufficiently from what you have today,
and if anything spared thereafter, save it for tomorrow! If you able to live like this, then you will certainly
would like to do what you do in your working hours and will not leave it for tomorrow! If we somewhat
keep alive a child within us, we would learn this way of life much easier, because children enjoy what
they do and enjoy that too. Similarly, they eat whatever till they feel to eat; they do not think that what
about tomorrow?
The simple message for all the next generation youngsters is that sometime it is better to do next on next
day this is the only way to learn enjoying our present and keeping worry of tomorrow at bay!
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When it comes to doing business most of us keep on thinking what to do this is a big question again
annoying all of us and we keep on changing business or industry, because when you do something, you
will see something new then you will start running after that. This way you literally keep on moving one
business to another, and at the end of the day what you get is a lot of pain and burden of doing one after
other business in terms of financial loss and the greatest loss of time! So stop for a moment and take a
novel route, that is not about keep on changing business and trade but it is about changing the way you do
your existing business.
Most of us just keep on doing any business in routine manner, we always afraid of experimenting, and
after some time we lose interest in it since we fail to retain our customer base or do not able to attract new
customers. In such situation you end up changing business or trade, here you need to do something else
what I say is starting experimenting with customer choices, value edition to existing customers, providing
different options to deal with you and increased comfort through relationship building beyond the
business purpose.
This way you will able to retain them as well as get more output from them also in terms of increased
faith and increased number of orders. But it is not that easy to do then said! for that you will have to put
behind your greed to save too much or securing big profit so quickly, saving on expenses or promotion
work is not a quick fix to increase profit margins or increasing operating capital, but increased number of
order of same product or service will definitely serve the purpose!
Because when you able to secure bigger number of order for similar goods or services, you can also
reduce your input cost and also get chances for better bargain in terms of raw material purchase and hr
optimization too. But to achieve this goal, first you need to be more optimistic and need to have
perseverance. If you lack any one of it, you will not able to do what I said. So next time when you think
of changing business or trade, stop a while and try to do what I said and you will definitely have a better
return with the same business and trade in which already you are.
Posted on: 2011-05-20
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Yes, there may be some people from our community who may not understand this abbreviation. Let me
tell you SME means Small and Medium Enterprises. Yes we are talking about the small and medium scale
enterprises, the back bone of our national progress.
Believe it or not but we the small and micro enterprise owner have done great job for the progress of
India, due to such enterprises, numerous people have jobs in suburban areas in towns and villages! The
lion share of our national GDP comes from this SMEs and no one can ignore these contributors that is
why, worlds reputed financial institutions favor growth of SMEs. They want to help them build fast and
efficient. In fact these are the enterprise which creates demand for raw material as well as produce
products cheaper and regionally available.
There are so many products and consumer goods which is practically impossible to manufacture by big
enterprises-large industries, but so easy for the SMEs. So there is not any reason to worry about the future
of SMEs. And being traditional entrepreneurs we as all Vishwakarma brothers should take this
opportunity to create great wealth in our society, we can have credits for creating job and independents to
pursue our interests. This is the best time to start SMEs, just leave jobs which are routine or does not have
safe future, be your own boss.
Posted on: 2011-05-19 at www.vishwakarma.biz
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Dear all brothers; just have a look at the growing influence of India across the world, look at the increased
foreign direct investment in India, look at the booming real estate sector and increased number of rich
people in India.
These all are inviting our attention to grab greater opportunity in terms of winning orders for
Manufacturing in Engineering, Furniture, Other precision products as well as numerous high skill jobs
like Architecture, Interior Design, Machinery Designing, Construction supervision etc.
We all know that we have inherited knowledge and skills in these areas, we have time and again proved
our excellence in this fields and industry domains. Only thing we need to have proper education and
learning approach to market ourselves. Only thing which deter us from being center of attention of the
world is our inefficiency in spoken English and written English.
If we all keep on learning this international language, we can communicate us properly. And if we are
able to do it, no one will refrain us from being the most advanced craftsmen and technocrats in the world!
So make sure that you get control on English language in terms of reading writing and speaking!
Posted on: 2011-05-17 at www.vishwakarma.biz
Inspiring Millions.
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Today at home I was viewing a documentary on DD Channel related to Shri Anna Hazare, a visionary in
himself so inspiring he is; only we know when we listen to him, a humble man, a retired military driver
who changed lives of millions today by his endeavor.
It clearly shows that you do not have to be highly educated or influential to get don jobs across the table,
but it is about your vision and determination to fulfill a decided goal in certain time of period, and when it
comes to influence masses for social and financial independence, all you have to do is to me a good
listener, a leader to walk along other team met and readiness to sacrifice selfish ambition. Similarly when
we want to achieve a larger goal to achieve community brotherhood through financial independence by
doing business with each others, we will have to leave behind our inhibitions and move towards cooperation with each other.
It is time we leave behind or differences and personal choices to achieve a mutually beneficial goal. It
may look a little unsighted goal and irrelevant objective, but time and again history has proved that it is
the strength of masses which can influence critical decisions of popular governing bodies. So friends let
us take inspiration from Shri Anna Hazare for un corrupt leadership, vision to lead masses and fulfill the
aspiration of millions with utter professionalism.
As he said in the interview that we do not want donations, because donations/freebies make us worthless,
we can never get to know our worth but it is the self dedication, willingness to work and joint efforts of
all the people to bring true revolution where any individual can stand in the society with self respect and
earning of his own.
Posted on: 2011-05-15
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We all dream to earn easy money, for that we keep on pulling different tutorial and run after so many
ideas for earning easy money. But have we ever try to sit back and think for what we need easy money,
and what is the role of easy money in our life?
Yes there are too many options to earn easy money; I do not need to name those ways since we all know
as part of the society. When looked carefully, the fact is there is no relevance of easy money in our life,
the way money comes, the way it goes. If there is anything to believe, that is earning money with
intelligence! So we need to differentiate between easy money and intelligent money earning. Intelligent
earning is the result of genuine efforts to streamline your efforts and distribution of work with large
number of people. Or else you have creative knack to create something which yield relatively big amount
of money compare to traditional labor.
So try to earn intelligently rather than easily, because when you do not have acknowledgement of your
efforts of earning the amount, you will not even have intelligence to check that what you are spending and
for what you are spending is of appropriate cost or relevance.
Posted on: 2011-05-07
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When we look at the present scenario, the manufacturing sector, particularly the engineering
sector is booming in India. The factor behind this change is the increased number of American and
European Companies outsourcing their Engineering Services Needs to Indian Manufacturers. In this trend
the majority of jobs are of Grey Casting, Investment Casting, Forging and Machining.
Since we have inherited knowhow of pattern making, die and mould making, we are at advantage to en
cash this great opportunity as precision service provider. For every part or component casting they need
pattern and mould, for every forging need they need die. So here we have opportunity to create our strong
hold as designers and developers, and when it comes to Gujarat and particularly Rajkot has achieved its
supreme position when it comes to Grey casting, Investment Casting and forging. It is in the top twenty
list of fastest growing industrial hub across the world!
So it is all about honing our skills and updating to technological change to be key player in this twenty
firs century industrial revolution in our country. Whether it is Gujarat or the Maharashtra or the Northern
corridor, hundreds of engineering houses are coming up to provide quality and finished Casting and
forging parts for various applications in different industry including, Oil Refining, Aeronautics,
Automobile Components, Engine Parts and other heavy and high tensile parts for various applications. It
is time to team up and creating momentum, again this century is for excellent craftsmen that we are!
Posted on: 2011-05-06 at www.vishwakarma.biz
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When we look at our inherited skills and knowledge, we are among the masters in designing, crafting,
mechanical and engineering jobs. Still we are missing is capacity to felt presence world over with our
communication skills. To address this problem we will have to go back to learning desks and start
learning about communication, promotion and marketing theory. With these we will able to put our
thoughts and expertise in front of other people across the world.
As Vishwakarma brothers we need unity, perseverance to manage our business like other entrepreneurs
with greater corporate skills. SO this is a great time for us to educate our children well in all the areas of
industry including; science, technology, commerce, arts along with engineering and craftsmanship.
Posted on: 2011-05-05 at www.vishwakarma.biz
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The way the human desire changes and the way the priorities of consumer changes, you need to change
your marketing tools, replacing them with more upgraded and better poised to target the consumer.
To cope with the fast changing social values and life style, the marketer has to be very particular in
approaching his targeted customer. In this fast changing world everything becomes obsolete within short
span of time, and one has to lookout for much better and something special.
It is not only evident in FMCG segment or consumer durable market, but in all most all the spheres of
market, whether it is technology, or science, a product or service. Each and every segment of industry
needs up gradation with very short intervals to sustain the lead in its market segment.
The first and the foremost panic button for any marketer is the rival product. That they are offering
something new and batter at the cheaper rate than him is the most evident question.
So how to tackle this problem without getting out of the market at the reasonable cost and efforts is the
need of an hour.
Well looking at the problem more preciously the problem itself is offering the solution.
What is happening in front of us is cheaper and sub branded taking place of branded and established.
Each and every ethics of brand loyalty and consumer choice for repeated purchase is remotely over. It has
been limited to the upper segment of and The Luxury brand only that you somewhere find brand royalty.
No manufacturer has left a single stone unturned when it comes to cost cutting and innovation.
In this situation major disadvantage to the marketer is unwanted inventories, insufficient return on the
investment for promotion and sales force training.
In this scenario the better solution is moving with the winds and gets thriving. This is the most successful
and viable tool for any marketer to make wheels moving. And I am not completely but partially
convinced with that.
Why and how? I will tell you now. Every one of us know that you cannot stop tornado, but certainly can
bent you down to safeguard yourself during the most devastating force, and again stand up once it is over,
and again be farm for the future. Similarly if you are in the marketing field and being worst affected by
these days hierarchy of cheaper and sub branded products flooding the market, be relaxed dont lose your
hope, the days for reasonable and quality products will definitely be back within few years, once the
tornado of cheaper and sub branded products is over.
Living in the civilized society you no longer have any thing of permanent nature, social and lifestyle
changes are continuing processes, which happens in cyclical motion, everything repeats at certain time.
The factors, which are most prominent, are the cheaper labor, unreasonably cheaper raw material in
certain part of the world, short sighted goals of certain government and the marginal policy which
benefits some manufacturers, and badly harm other manufacturers. But these cannot be stretched for long.
Because once the labor comes to know their rights they will no longer allow to exploit them, the cost of
raw material will definitely trigger once the demand is increased beyond limit, and the world trading body
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will definitely awaken to the alarming reality of defaulting nations towards international trading norms
and undermined interests of their work force, un reasonable manufacturing practices.
Those cheaper manufacturers will definitely tired of lack of funds for the R&D and certainly start legging
behind in offering newer products.
The marketers of such products will be tired due to thin margins and un-loyal consumer approach due to
lack of competitive products. This way they will also have to leave behind the idea of cheaper sub
branded products. Because no one tolerate economy perks forever! It has to be enhanced with time and
efforts.
So for the time being you will have to have dual approach to tackle this challenge to be in the business
and sustaining growth. Right now you dont leave premium goods behind your shelves undermining its
potential to enhance your profits, and also do not put in all the efforts to promote the sale of cheaper and
sub branded goods, keep balance with both of these.
Keep both the goods in your arsenal depending on requirements, let people have fun with cheaper goods.
Once the honeymoon is over they will have to look for batter and reliable goods!
Lack of after sale services, guaranty on vital parts and shortage of replacement parts, people will
definitely tired with such products or service which trigger the unwanted growth in their day to day
budget due to repeated purchase of such goods.
So days will soon return for standard and branded products, which will automatically enhance brand
loyalty, the way a person who burns his tongue with hot milk will definitely test Chhas / Lassi with
double precaution!
So it is not time for panic but for introspection that how you can have further innovative approach
towards sales and marketing, and putting more efforts in developing better marketing tools which can
withstand the pressures of the cheaper goods intrusion and un-loyal consumer approach towards the
branded goods.
Note: These views are my personal interpretation of the prevailing market scenario and based on the
personal assessment.
Posted on: 2011-04-03
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Habitual Slavery.
We may think that w are free from everything and no one can withheld us at any moment, then think
again! You may be wrong or partially wrong.
The reason is that we mostly have notion that chewing tobacco, or consuming licker or smoking cigarette
are the habits and there in no other habits, but that is a half truth. There are so many habits which at first
glance feel totally normal but when there is change of time schedule, you will realize that you caught up
in the habits which you dont even know!
For example, you consume Tea in the morning with your breakfast. There is everything okay and part of
your morning breakfast but when you miss Tea on other day while staying at your aunts place. Since they
did not consume Tea in the morning! Here you will feel different, may be lazy, and then only you will
realize that you have been caught up in to the habit of Tea.
Similarly you consume Buttermilk while taking your lunch, everything is normal every day, but someday
you caught up cold and coughing. Now your Doctor will not allow you to consume Butter milk for some
days, so in this period, you will realize the lack of some taste in your lunch even though everything is
normal. Why; because the consumption of Butter milk is halted and it spoils your pleasure of eating your
lunch. This is where you realize that you have been caught up in the habit of consuming Butter milk
during your launch.
What I want to say is, we all are caught in one or another habit but we fail to realize that what we accept
as normal in life is our habit, so habits are not only smoking, liquor consumption or chewing tobacco but
all those things which we are used to do every day. And when you are without it, you will realize this fact.
So we should try to come out of such habits which are not visible in our life but definitely exist in our life,
come over your belief about the habits, accept reality and come out of Habitual slavery.
Posted on: 2011-12-14
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For centuries mankind is busy in earning and acquiring, and further more acquiring. Till date hardly few
human beings on the earth said enough is enough. Whether it is young or old man or woman everyone
wants more and further more. Which phenomenon is creating this desire? In last few years I observed the
human life for the question and I come to some conclusion that why we cannot accomplish with certain
amount of wealth or belongings, and answer is not yet easy.
On this ground small number of people could argue with me that they know the answer, but sadly they
only know, but not believe in and adhere to that knowledge.
See everyone is with certain degree of knowledge but that is not the case here. Humans, animals, birds
and insects all to gather have knowledge of their being and have the knowledge of act they do. Even
though with this knowledge one does not able to decide how much is enough?
There are people with millions and billions of rupees but till date no one has decided and declared that
this much is enough, they all are engage in acquiring more and further more. Definitely this question is
difficult to answer at the same time it is equally interesting!
After fare amount of research and analysis I here put few thoughts of mine that it is the human greed to
enjoy five subjects with the help of five senses, which is why everyone is busy in acquiring more and
more. As much as one enjoy subjective pleasure, the hunger for such pleasure pickups further momentum,
at one point one gets completely slave to desires and just keep him busy in acquiring more and more in
terms of lust wealth and fame. Just imagine, who on earth will be fed up of these three?
For the sake of giving answer any one could say that this much is enough, but is there any millionaire or
billionaire ever told anyone that now on this much is enough and he will not earn a single penny further?
So this is simply a greed which is larger than life, it always acquire and collect more than the
requirement!
As per the saints teaching, now, here, this time and on this moment this much is enough since no one
know what happen on the next moment. And since we do not know what will happen on next moment,
why should we think of the next moment, minute or hour, day or year?
So enough is enough if we adhere to the true understanding of it, the scarcity of understanding creates
persistent question which is not ready to die, how much is enough?
Posted on: 2011-10-30
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Hardly anyone is unaware about the proverb. But what if we know it, does it really have any significance
to our life, if no then forget it or use it to impress people!
Yes, we most of the time use this proverb to our disposal to impress the audience but instead of being
sweeper of neighbors houses, it will b much better to sweep our own threshold!
May be it sounds so idealistic especially when I advocate such practice! Yes, guess it right, you know we
writers keep on sweeping every street we live in but leave behind our own porch! So this one is the soul
searching-coming back home experience!
All the time we make audience out of any crowd, but it is better to be audience sometime, you know all of
us including me need correction. Without correction we cannot improve ourselves.
I heard about an incidence in the life of renowned writer Oscar Wild; one day he was so sad and
depressed, having no idea to improve the situation he landed in a Book store to find some good books to
avert depression, listening to the customer, the Shop Keeper immediately offered few books on the
counter and said, Sir, please chose any one of the book, these are the best seller book of a celebrity humor
writer an it will definitely solve your dilemma! Scanning through the titles of each book the Oscar wild
immediately shacked his head and expressed his disagreement and said that he want none of these book!
Hearing the answer the Shop Keeper astonishingly stared to the guy and said my friend; do you know?
Who is the writer of this book before rejecting my suggestion? He said Ya. I do. Well then tell me
something about him, if you know him. The Writer said it is me; Oscar Wild myself!
The moral of the story is, it can happen to you, me or anyone else! When requirement arise for the true
inspiration in some ones life one never know! So under the Sun we all are equals!
If a genius like Oskar Wild could stuck in such dilemma, who we are? So it is better to clean our own
system for the self betterment and that I start with this proverb.
Wise men on earth always suggested that most sensible and excellent person should b your house keeper!
Otherwise most of us find last batch of dumb people to do our housekeeping!
Being a creative field person I usually spend late hours in my office some time up to late night, and when
I close the office and return home, I mostly find old people exceeding sixty to sixty five or seventy
something do the job of street and shop guard! Tell me what is the logic in appointing such elderly people
as Guards who are hardly able to walk on their own legs without joint pain. But as it happens with
everyone the biggest tragedy of humans is we induct weaker means to protect our vital possessions!
So next time if I need a house keeper, I will definitely appoint someone more claver and accomplished
soul to safe keep my house.
Posted on: 2011-07-31
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We all hope and always aspire that we get what we hope! So hope is always alive, no matter for what you
are craving or someone else. So I would say that hope is running this universe and universe is spreading
on hope only because it is always alive.
Yes we have been fortunate among all the kingdoms and we are exclusively fortunate to express our hope
too. Now the question is why we hope?! What it compel us to hope? Ever thought about it! May not be!
But do not worry; here I am discussing the matter today in detail.
Let me tell you about the matter HOPE with my own view point, and as per my viewpoint, it is the real
fuel of our life, it breathes new life power in every one of us, it fuels our life to achieve new thing, enjoy
new things, face new things and make us to have patience for something new to happen in our life!
The very purpose of Hope is the real joy of any ones life, so never lose hope, and never stop having hope
for something or the other. It is always essential to hope to get something, it is a ticket to be eligible to
travel further in life, most happy people in the world are those people who hope a lot and keep hoping
new things. So HOPE is the MANTRA of happiness HOPE is the MANTRA of life!
And yes going further in this matter, if you want to increase your happiness or want to multiply it, have
some friends who also think in the same way and are always hopeful.
Start your day with a new hope, start your new work with the hope of better result. I always hope for
better and it happens. On one moment I feel extremely helpless and crushing with the weight of my own
responsibilities and challenges of my life but on next moment I make a new hope and everything changes.
People say that if you hope all the time, you may become slave of hopes and start live in future which
spoil your life, it takes away your happiness, but I beg to differ, I say we need to distinguish between
Hope and Aspiration. Hope is utter presence, it signifies your state of mind in present and clearly
mentions that you live in presence and think consciously, but Aspiration is always the matter of future, it
signifies future itself that you aspire something in future.
We people always indulge in synonyms, and least bother about actual meaning of every word. And that
makes big difference. Only one misunderstanding in life could spoil our life and only a moment in our life
with understanding could better our entire life. So let us we all hope.
Posted on: 2012-11-30
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When you remove a corrupt cable from the electricity line supplying Power, you get uninterrupted Power
supply. You could say it Super Power! Ok, this is a bit prank remark but it has truth between the lines, you
cannot deny that.
There is a infamous saying that POWER CORRUPT. Whenever the Electric current popularly known as
Power pass through any media, whether Copper cable or the Aluminum cable, the cable get corrupted in
some years time. What I mean to say is POWER is meant to corrupt. Whether it pass through a cable or
any person having some Powers!
Something similar happening in India, we have given power to some selected people in different power
centers like, Politics, Social Structure, Infrastructure and Law and Order, Taxation.
The tragedy with us people of this country is, these institutions possess such powers which are
uncontrolled and sometime unanswerable for common man of our country. Due to excessive and
uncontrolled power, they get corrupted! And the entire institution starts malfunctioning.
The problem is in our value system where we praise just and fair society in general, but on the other hand
we do not left a single stone unturned when it comes to save our money from Taxed by Government! We
Indians are like two sides of a Coin, one side we present our self as a genuine person and on the other side
we tear off every books of ethics to feed our greed and false ego!
So we Indians have so called very weak cable structure which get easily get corrupted with the power of
Authority combined with greed!
Until and unless we stop to indulge in such Power Play we cannot be Super Power, our Power gets wasted
in vested interests. We need to improve our Power structure; Power supply and Power control, if we do
not work in these three directions, we instead of becoming Super Power would become Super Failure.
Neither we have answerability in our Political system, nor in our Government controlled Institutions.
Sometime we feel that they are the most privileged and un challenged people by any means! The reason is
some people in Government itself facilitate un answerability among the Government controlled
Institutions from a small Municipal body of any Town to any Public Sector Enterprise, and the same
people help those in the Government to make their position strong. They are interconnected. This is the
reason for people like Annaji and Kiron Bedi to say people of India that it is time to wake up or it will be
too late for us, the people of India to keep our freedom and dignity in this country.
So first we as people will have to stop feeding our greed and false ego, then only we will get corrupted
due to them and will not let anybody in Government Authority or Private authority to indulge in
corruption, one the mammoth Tree of corruption falls, the new breed will emerge which will help our
Country become Super Power.
And let me tell you that Super Power is nothing but a Country with self sustaining resource system and
provide ample opportunity to the under privileged. It should be respected by other countries as
independent Torch Bearer to help other to become Super Power.
Posted on: 2011-12-17
Importance of Human Resource Management.
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When it comes to any enterprise or organization engaged in to business or the welfare activity, there
comes the human resource management. For so many people still today Human resource management is a
bit difficult nail.
There are different reasons for the problem but looking at is holistically, the solution is in vicinity. And for
that you will have to give some extra efforts.
Let me tell you first that gone are the days when a single person used to work and manage all the affair of
any enterprise, institution. In past years, when there was not industrial revolution in our country, that was
evident since most of the people used to earn ones own livelihood through independent efforts, but as the
industrial revolution took place, the whole picture has changed gradually.
Looking at different industry and its day today requirements, it has become relatively difficult to run any
enterprise independently and alone without help of workers. The size of business, the commercial
responsibility, institutional and govt. relation, production, marketing etc. are there to be addressed and one
cannot do it alone. So simple you need helping hand to run a business, this is called human resource,
where you induct someone to look after a particular activity of your business.
As your business grows, you need further help to manage your business in terms of manufacturing,
marketing, accounts management, business flow management and much more, now you further need
different personnel to handle these tasks. This way there will be number of people working for you for
different activity of your business. When this number rises in double digit, gradually you feel short of
handling power for your personnel. On one hand you have your own responsibility to handle key
responsibilities of the business and on the other hand you need to look after those people and their
activity, their attendance, their absence, their abilities and disabilities of tackling problems and all these.
Now in such a situation if you concentrate on your own key responsibilities only, the personnel will not
have any one to guide them and look upon them, in such a situation they will work in their own way, or
just sit down and wait for the orders from the boss! And if they do their work in their own way, there are
chances of mistakes or lake of perfection or detail required. Since you are not available to guide them,
you will have to suffer damages and loss due to your worker.
Here you need someone to look after your personnel, their requirements in terms of guidance, help and
supervision. The person who can handle this duty is called human resource manager. Since workers are
also an asset, resource for any organization, they also need to be managed and optimized for further
perfection and performance. And the human resource manager does this task. So this way human resource
management is getting more and more important today for almost all the organization that have small or
large number of personnel working for them. Whether in business or in charity, the management of
human resource is quite important.
As your business advances and diversify in term of activity or the products or service it offers, you need
to appoint human resource managers more than one. Because one human resource manager can not
handle workers from diverse field of application when the organization is big and there are hundreds of
workers working in the same organization. Now here you need a team of HR managers and
simultaneously a person to look after all the HR managers. In business terminology, the post of the person
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is called Human Resource Director, the personnel who look after the day to day duties of the entire HR
manager and guide them to work along the single minded goal of a business enterprise.
So as much as your resources grow, you need managers and directors to handle the resources. And for
efficient management, you need proper experienced professional for the duty to be handled.
Posted on: 2012-01-30
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Be a learner.
Yes it is a quality which makes all of us successful in our respective field, but actually how many of us
adhere to this truth, very few indeed! If anything to remember from our student life is to remembering
the habit of learning, what happens with most of us is, we gradually stop learning new things, that is why
we are gradually becoming a library of junk books which are full of all the old and same knowledge but
nothing like update, when we stop learning, we become an obsolete currency with which we cannot buy
anything! Similarly when there is nothing new with us, no one will take interest in us.
Gradually people forget as a person of any significance! and we are left trailing for our ends to meet. So
do not stop learning, be a student of life time, it is not that our education stops as soon as we come out of
any school or college, the society is itself a great school where we get to learn so many thing without
going in school as student with school bag or uniform. Society teaches us a lot in terms of general
knowledge, social behavior, work experience of different people, skills on working place etc. But we will
have to be a learner to get to know all these things. If we think that we know everything, then we are our
self halting our progress. No one in the World is perfect and knows everything, so keep learning, be a
learner for all your life.
All the best.
Posted on: 2011-05-24
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blogger on world renown Professional networking portals. There is no relation of my education in English
language and my career as writer!
So keep up the spirit, do your best to flourish your career and have wider vision that will help you to keep
away from negative thoughts and getting demoralized!
All the best.
Posted on: 2011-11-19
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Fruits of Perseverance.
Whenever we start something new initiative or business we are so enthusiastic to make it big and fast,
initially we are on high spirits but gradually it melts as time passes by. It is not a strange situation, it could
happen with any one you or me any one!
The question is not why it happens even though we are so much optimistic about new developments? And
why it happens even though more than enough efforts! Yes there are a lot of question come to our mind
when we pass through such a situation. But do not take it wrongly, have patience and take wise decision
with some likeminded people who have experience of going through such situation and emerged winner.
It is not about getting discouraged by the initial obstacles, since all these obstacles are not obstacles but
the gestation time of any new beginning, it takes its time and certainly take off successfully if you have
perseverance and courage to pass through that lean period, when you are at law with growing pressure of
generating result and revenue both. Instead of panicking, take some time off the work and meet some
people who have started new business in past and ask them that what were the problems they faced, what
stupid mistakes they made and how they corrected them. I am sure that seventy-five percent of your
problems will be perished one the moment when you come to know that the problems you are facing are
the same what they faced in the beginning!
And I tell you that these problems are nothing but the lake of patience, because we want fast result, quick
turnout and easy returns! These aspirations create real problem, see anything which is new takes time to
gather momentum, even we do not get young overnight, first we were infants, then kids then teenagers
and then we become young men or women! Same thing happens to new enterprise, it takes time to be
recognized, and also you are new to that business so invariably you will also require more time to do any
task related to the new business!
It is like when you are in hurry to catch a bus to reach office in time, you will find a lot of rush in queue at
bus stand, you will literally get embarrassed when a bus arrive on the bus stop and queue is not reducing
fast enough so that you can get in to the bus! The reality is that there is not at all any long queue, also
there is enough space in bus to accommodate all the passengers who are in queue, but due to your haste,
you feel that you may not get a seat there in the bus!
So my friend there is not any problem which can stop you or stuck you in any wrong situation when you
start some new initiative or business, the real problem is the lack of perseverance!
Posted on: 2011-07-11
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Everything has two aspects, you need to explore both and embrace any one as long as it gets, if you fed
up with it change to the other side of the coin. Ultimately the life is a game, crowd always follow the
Star, be an original or Joker, the crowd always want entertainment, it does not have intellect. So when it
comes to grabbing attention, one always needs to learn imitation.
Most of us have more tears run out of our eyes during the drama or filmed emotional performance of an
Actor then the actual emotional face of a rag picker standing in front of us begging few pennies to feed
hunger!
Ultimately it is human nature and one needs to tap this flip side of humans to push his/her interests in the
form of promoting any purpose, Product or Service. It is ugly to state but persuasion is all about tailored
emotions and shallow words.
Note: I am doing research in persuasion process.
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What you need to do as a professional is finding out what is the key factor/factors of your prospectus, at
what among these three the prospectus is more inclined is to be find out during initial discussion.
You may feel that how to identify these factor?
Again it is very simple, take this point carefully, when you propose for any goods or services to your
prospectus he/she will start questioning, and also argue on some answer from you, in this case take note
of the question mentally, immediately analyze that where it belongs to, you may find it ridiculous at first
instance but once you start analyzing this way you will definitely able to find personality traits of your
prospectus and keeping in mind that where his/her inclination goes in one 'K', two 'K' or in all of three 'K'.
Now as you get acquainted with the traits you will be at ease to answer according to his/her trait so it will
least create chance for argument and more of acceptance. And this way your prospectus will be converted
in to the real customer/client.
Though you might think that how to analyze the question in to these three category, that, which question
belongs to, which trait.
Then here is the clues; if your prospectus ask more about cost and benefit, then he/she is inclined to
wealth, if your prospectus ask more about the appealing factor of the product or service in his / her
context, ask for the beauty or elegance of the product or service, then he/she definitely inclined to
physical urge, physical attraction. To understand it easily, let us take an example; if a customer come to
purchase a readymade garment and ask for catchy colours body hugging outfit short sized cloths naturally
you will realize that the prospectus is more inclined towards the physical aspect of life. Similarly if a male
customer chooses to ask female counter sales girl for help or suggestion to select something, it primarily
shows his inclination towards physical urge. And if a prospective client who ask for the aesthetic values,
brand category, quality standards, asking for who is choosing your product/services to buy during
interaction with you shows that, your prospectus is inclined towards popularity traits.
So this way once you learn about the personality traits of the prospectus, fifty present of your task is
completed and remaining fifty present you can complete through technical presentation and persuasion
according to the discovered traits in the prospectus.
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'Twist'
The best among impeccable means for winning faith and showing vital statistics of any Business outfit is
Communication.
In whatever trade you may be, but when it comes to gaining faith of concerned mass is solely dependent
on the way you communicate with them. Whether it is corporate communication, image building exercise
or mass communication, each and every communication needed to be precisely targeted towards the
defined objective.
Any failure in achieving the objective means ruining the vitality of your trade, which ultimately results in
to the weaker competitiveness and reduced loyalty.
Anyone who yearns for best corporate image and brand loyalty has to take up communication very
seriously.
Why we need marketing innovations?
Human desires are always changing, so is the ways of marketing.
As a marketing organization the most challenging is keeping the edge over the competitors. Updating to
changing human desires and mind sets is crucial to market anything to the desired target and numbers.
As the desires, tastes, requirements and priorities change, we need to change our marketing strategy and
tools as well.
The second meaning of marketing is war, if you want to win the marketing war, you need to update your
knowledge of marketing strategies continuously, and upgrade your arsenal with the latest and most
sophisticated marketing tools to take on your competitors.
Importance of excellent brand management
You may establish a brand or ruin down it like "tide and ebb", but what is the use of managing brand only
with the yard stick of perceptions!
Only with the yard stick of perceptions!
If you really want to establish a brand; whether "head or tail", you need to have extreme brand
management power and perseverance, which can withstand the backlash of competition.
With most intricate brand management packed with sharp vision and unshakable brand promotion
strategy, you can win on your competition as well.
Success in any trade lies in adopting newer ways of cost cutting, Knowledge Process Outsourcing is one
of the best options available today.
If you want to make products or offer services, you can do everything in house for your requirements, but
at what cost?
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Day-by-day the cost of production, human resource, energy, raw material is going up and up. For any
trade, keeping the expenses under the bearable limit, and cost cutting of product or service is major
concern.
To cut the cost of production and back office work in any service sector can be achieved through
Knowledge Process out Sourcing, with precise planning and choosing right Consultant with reliable
resource of knowledge pool cuts the input costs very remarkably.
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See, still the fear of all of you, knocks my conscience and again and again makes me to correct spelling!
This is the power of memory, it only interrupt you in your enjoyment! Believe me, this memory is nothing
but a baggage, a baggage of advices of not doing many things!
This baggage in fact makes us to grow older, slowdown in our every action and gradually die!
Friends I want your attention to this subject and not to memorize this blog, try to be a child and you will
be able to do a lot many thing creative, enjoy life to fullest, there is nothing useful in memorizing, instead
give your 100% attention in what you do, and the memory will become your assistant, the 100% attention
is only possible if we give our heart to what we do, those who does not give heart to the task, will always
fell pray to memory, will become slave of the memory.
To my greatest sorrow, I find that including me and the whole world is getting slave to memory, if
anything to do in life, it is to live with conscience, by feeling every pulse of our heart!
Jay ho Guru "Ma" ni!
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The Unchanged.
As I woke up to the new daybreak, the first thought touched my conscience was how I would be useful,
more appealing and in demand for my clients, associates and the family in general.!
Yes, it may sound something bizarre to some of you but it is reality. The priorities are changing 360o in
the time of capitalist upsurge in the world we live in. Day by day we all are evolving consciously or
unconsciously, willingly or unwillingly. But definitely we are!
The year gone by was indeed an eventful, full of surprises and some short of adversities too. But we all
are destined to witness the New Day that is really the moment to cherish. We all have some resolutions
on the break of the new dawn.
As a humble human being on the face of this beautiful earth, one thing I resolve is to keep changing for
the survival. The experiences make me determine that stagnant is to be decomposed and supple is to be
prolonged.
It is quite common in most of Indian population to criticize western influence but on the other hand most
of us ape the same thing knowingly or unknowingly. Similar is the capitalism, some may criticize it but
most of us accept it willingly or unwillingly.
The core of the matter is evolution of our priorities. As the mankind reaching towards the sky, we learn to
focus on difficult though distinct goals. For that we have to prioritize things according to the defined route
of voyage.
Looking back to a couple of decades, most of us had enough time to keep in touch with each other in the
time of need or leisure, it was the era of personal touch with physical presence. Now we are becoming
distant stars, everything is the same but the distance is getting wider and wider as we reaching newer
galaxies of human achievements! In the days of my kindergarten; there lived an old woman with her goat
under a hut on the moon, but in the days of my sons kindergarten, I saw the Chandrayan merry-go-round
the moon!
Though everything is not yet lost in the haste. Thanks to the invention of internet and Satellite Phones /
GPS. We have found newer ways to be in touch with each other inspite of changed priorities! That is the
beauty of human intelligence! Relentlessly we keep on changing, our priorities are changing, but as
humans we still have something unchanged to offer this magnificent universe; that is HUMANITY!
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Rajkot at a Glance.
Rajkot is a beautiful fun loving city full of entrepreneurial spirits. Here you can find every third boy
dreaming of starting his own business once he is acquainted with basic experience of any trade which
suits him most. This is the City where dreams take shape in to reality more than anywhere else when it
come to entrepreneurial aspirations!
Yes friends this is the city which played the pivotal role in shaping the life of Mahatma Gandhi, there are
numerous memorabilia of the great man.
Talking about business; this city is famous for its oil-Diesel Engine industry primarily for last four
decades. But for last two decades, there are several new trade and businesses coming up in different
industry ranging from Casting, Forging, Machine tools, Heavy Machinery, Automobile ancillaries,
Kitchen & Domestic Appliance and many more.
Here are mainly SMEs (small and medium scale enterprises) manufacturers of Auto parts, Machine toolsParts, Oil Engines etc. apart from that Rajkot is the destination to find vendors of precision Brass parts
and Steel parts for different products, ranging from Appliances, Wrist Watches etc.
To feed the ever growing domestic Casting and Forging requirements as well as to meet overseas
demands, here are hundreds of Foundries and Forging houses.
Initially we had Foundries to manufacture casting mainly for Oil Engine parts-components, then slowly
new enterprises came up in the Forging sector as well, initially for the Oil Engine Industry and then they
took up challenge to manufacture forged parts for Automobiles, particularly in Two Wheelers and Four
wheelers segments. Now these sectors are become the identity of Rajkot, Forging and Casting industry of
Rajkot is renowned world over. Hundreds of companies from other parts of India as well as overseas
manufacturers procure their Molded and Forged parts for Automobile and Machine tools source from
Rajkot. Here you can find capacity to Mould a piece of casting as small as Fifty Gms. to as big as 9 Tonne
easily! And now they comes with Graded material a well. Similarly you can look for forging smallest
possible to 20-25 Kgs. Easily with intricate shapes / design and graded material to match your
specifications.
Today Rajkot has more than half a dozen Industrial zones clustered inside and outside of the city as well
as in nearby rural areas in the form of G.I.D.C. (Planned managed and some time developed by Gujarat
Industrial Development Corporation).
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fail or less successful. Because everyone has some strengths and some weakness, enhance your strengths,
if you try to train your efforts to develop persuasion process which complements your strengths to sell
something, it will automatically dilute your weakness with the might of persuasive pitch.
In the ever growing capitalism world over one will have to learn to persuade people to meet their ends. In
capitalism, best only survive! And to be the best you will constantly need to upgrade your Products /
Services. Sometime it is possible and sometime it may not be viable, but through proper Persuasion
technique you could overcome your Brand's limitations to your competitors. And instantly make people
buy your Brands. World over so many Companies use persuasion process to sell their Brands, to
overcome pressures of competition as well as pressure of providing something new all the time and
consolidate their market share.
But always make sure that you are here to create new markets for your Brand/s and there is no place for
short sighted goals and approaches, since persuasion is the matter of concerted efforts and not the magic
stick you will need to upgrade and update required changes in your persuasion process according to
competition, product / service mix and the Market Conditions.
With concerted efforts, identified strengths of your Brand, strategically well defined campaign to support
your marketing and sales forces create a wholesome process which results in to achieved sales target with
healthy margins.
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