Sara K.

Pruett
education

Work Experience

Ball State University,

Muncie, Ind.

IU HEALTH BALL MEMORIAL HOSPITAL

DEGREE
Bachelor of Science in
Public Relations

skills
Social media marketing
Digital marketing
Website development
Brand management
Strategic planning
Data analysis
Copy writing
Editing
InDesign
Photoshop
Microsoft Office
AP Style

Social Media Manager and Communications Coordinator, August 2012-present

Increased social media network by 342% and engagement by more than 500%
through strategic data analysis
Chief editor of The Express, a monthly internal magazine that reaches 3000
employees; plan, write and edit each issue
Maintain promotions, publicity, collateral materials, and event planning for 20+
departments within the hospital, including new doctors
Produce press releases, digital ads, print ads, email blasts, billboards and other
marketing materials

FETAL INFANT MORTALITY REVIEW

Communication and Social Media Consultant, June 2014-May 2015

Developed text messaging program targeted to young mothers to push out healthy
pregnancy tips to combat the fetal infant death epidemic in East Central Indiana
Led communication team in creating weekly messaging and healthy living tips
Created and executed strategic social media plan to promote text messaging program,
gain new followers, and create a community of healthy moms
Designed brochures, fliers, and posters about Safe Sleep that are available in every
physicians office in East Central Indiana

SPINWEB

Freelance Support Specialist, November 2013-March 2014

Provided website maintenance and technical support for SpinWebs clients through
CMS Accrisoft Freedom
Performed troubleshooting techniques via web messenger to identify and resolve
issues

MUNCIE PUBLIC LIBRARY

contact
phone

765.336.9367

email

pruett.sara@gmail.com

linkedin

linkedin.com/in/sarapruett

Marketing Specialist, June 2011-August 2012

Created strategic marketing plans for all library branches and maintained
relationships with media outlets
Planned and executed Geek the Library events and promotions which garnered
state-wide attention and recognition
Maintained library social media and increased presence by 75%
Assisted in planning and execution of redesign of the website and served as
webmaster
Designed all print material (brochures, posters, bookmarks, ads) for library events

BACKYARD BROADCASTING

Account Executive, August 2010-December 2010

Effectively created and pitched radio marketing campaigns for ECI businesses
Prospected and sold three new long-term accounts for my stations for more than
$10,000
Generated more than $20,000 of new business in three months