Monterey County Parks Logo

Nicole Langstaff
Spring 2014
Instructor: Bobbi Long

Client Questionairre
Project Title
Client
Client Representative
Representatives Title
Business / Organization
Office Address
Mail Address (if different)
Phone
e-mail
Purpose

Goal of Project
Target Audience
Project Needs

Monterey County Parks logo

Monterey Country Parks Department
Phil Rubino
Marketing Specialist
855 E. Laurel Drive, Building G Salinas, CA 93915
P.O. Box 5249
(831) 755-4912
rubinop@co.monterey.ca.us
Promotion
X
Marketing
X
Instruction
Entertainment
Presentation
Game
Other
To create a newly designed logo for the MCP that encompasses all that they offer
Who is this for? Those that frequent their parks and basically anyone in Monterey County
New or redesign? Brand new
Graphic Identity
Color X
Black & White (versions of Black and White, must work
(Logo)
in positive and negative)
Logo Applications Print:
X
Web:
X
Other:
Everything
Print
Brochure
Flyer
Newsletter
No. of Pages:
Size (trim /folded)
Output: Print / photocopy
Other: Will submit various printed comps of the logo at 6 size and at a halfinch size
Screen

Features

Content

Due Date
Budget

Mode of delivery
Web
CD/DVD
Podcast
Other
Static HTML
Database
Animation
Interactive forms
Video
PDF
X (will send PDF versions of logos)
Other
A creative and eye-catching logo that embodies the recreation and nature of the parks and accurately
depicts the plant and wild life there (no cypress trees). They want something completely new that will
attract visitors and transform their entire brand.
Client will provide the following media:
Text:
X (just Monterey County Parks)
Artwork
Photos
X if necessary
Video
Audio
Other:
X information about the parks and what there is to do there/ wildlife
May 12, 2014
The class will be working for free but the winner of the competition will be awarded various prizes.

Research

MCP Research

Ideation & Thumbnails

Hand-drawn Concept Sketches

Symbol Logo Evolution

20.43.91.2

7.11.100.1
37.14.0.0

77.34.100.24
55.62.89.63

5.57.100.0
7.11.100.1
67.1.21.0

Type Logo Evolution

Monterey
County
Parks

72.24.92.7

13.66.100.1

monterey
county
parks

5
6

Wordmark Logo Evolution

M
M
M

54.67.84.66

77.4.100.0

5.38.92.0

54.67.84.66

77.4.100.0

ONTEREY
COUNTY PARKS
ONTEREY
COUNTY PARKS
ONTEREY
COUNTY PARKS

Final Symbol Logo

Final Type Logo

monterey
county
parks

monterey
county
parks

monterey
county
parks

monterey
county
parks

monterey
county
parks

monterey
county
parks

Final Second Type Logo

Final Wordmark Logo

Color Specs
Symbol Logos:

RGB: 71.42.26
CMYK: 47.71.81.63

RGB: 51.160.71
CMYK: 79.11.100.1

RGB: 155.192.230
CMYK: 37.14.0.0

RGB: 97.33.13
CMYK: 35.88.99.53

RGB: 24.119.60
RGB: 60.74.159
CMYK: 87.28.100.18 CMYK: 89.83.0.0

RGB: 81.142.72
CMYK: 72.24.92.7

RGB: 29.84.41
CMYK: 85.40.100.40

Type Logos:

Wordmark Logo:

RGB: 62.42.21
CMYK: 52.67.84.66

RGB: 54.173.73
CMYK: 77.4.100.0

Monterey County Parks Dept.

855 E. Laurel Drive, Bldg. G
P.O. Box 5249, Salinas, CA 93915

(888) 755-4912
www.mocoparks.org

monterey
county
parks
Monterey County Parks Dept. 855 E. Laurel Drive, Bldg. G P.O. Box 5249, Salinas, CA 93915
(888) 755-4912
www.mocoparks.org

Monterey County Parks Dept. 855 E. Laurel Drive, Bldg. G P.O. Box 5249, Salinas, CA 93915
(888) 755-4912 www.mocoparks.org

Monterey County Parks Dept.

855 E. Laurel Drive, Bldg. G
P.O. Box 5249, Salinas, CA 93915

(888) 755-4912
www.mocoparks.org