N AME : _______________________________________________

8th Grade Design

Shoe Design
Design Vocabulary
Design - a plan or draw-

ing produced to show the

look and function of an
object before it is built.
Design brief a
description of a design
problem to be solved.
Rendering full color draw-

ing of a product, made to

look as realistic as possible,
using marker and color
pencil.
Market research - the
action or activity of gathering information about
consumers' needs and
preferences.
Marketing team a team
of professionals who will
determine which goods or
services will meet customer
or consumer needs.
Marketing mix - the variables, such as price, promotion, and service, managed
by an organization to influence demand for a product
or service.
Model a 3-dimensional
mock-up of a product, made
to look as realistic as possible.

STEPS
Design Brief: A local shoe manufacturer has been producing shoes for older audiences
(ages 20 40) for years and is looking to produce a shoe for a younger audience ages 12
19. Theyd like to launch a new line with one new mens and one new womans shoe. The
shoe can be a dress shoe, a casual shoe or athletic shoe for the entire 12 19 age range or a
segment of that market.
STEP I :
Market Research: Each designer will conduct their own market research for one style of
shoe. Start with questions posted on Edmodo, class code ggfncm.

The designer will interview young people in the 12 - 19 age range to find out what they
would like to see in a shoe, in terms of: intended use, color, style, comfort, materials and
price range. The information from the interviews will be collected in your sketchbooks.

The designer will research existing products or current fashion trends and collect images
of shoes on the market today. These can be collected in your sketchbook or digitally.

The designer will look for images of inspiration for the design of their shoe from: materials, insects, birds, architecture, fashion, etc. to glue into a sketchbook or collect digitally.
STEP 2:
Brainstorming: Each designer will brainstorm and draw out 3 ideas for their shoe design.
They will determine design, materials and color, then present their initial ideas to the Marketing Team to select the final design.
STEP 3:
Finished Design: Designers will complete a finished, fully rendered drawing in color, full scale (average size show is 8 for women and 9 for men), of the shoe from both the side and front view.
They will label each feature with a call out highlighting design or
material features of the shoe.
STEP 4:
Model: Each designer will create a model of the shoe, full scale,
in cardboard.
STEP 5:
Final Presentation: Each designer will create and give a visual presentation about their
shoe (like Prezi or Powerpoint) to the Marketing Team. They will include slides / pages with
the following information:

Grading
Market Research

20 pts

Brainstorming
Design Rendering

35 pts
80 pts

Scale Model

100 pts

Multi-media Prest.

55 pts

Oral Presentation

25 pts

Total

315 pts

Market Research collected information from interviews and images.

Marker Drawings and proposed materials.

Inspiration images and photos that inspired the design of the shoe.

Lifestyle images of the people who will wear the shoe and where you envision the shoe
being worn. For example: the design of a hiking boot would include pictures of the outdoors
and people hiking, camping, etc.

Photographs of the finished model.

Cost of materials for manufacturer and potential mark-up for the retailer.
Reasons why the shoe manufacturer should produce their shoe.