BA (Hons.

) GRAPHIC DESIGN

LEVEL 6

Module Code: OUGD603

Module Title: Extended Practice

Grace Buckley

Brief Title: Yearbook Pitch (Collaboration with Emily and Samantha)

BRIEF

TONE OF VOICE

Create a proposal for the design of the Graphic

Design yearbook 2015.

Professional
Appealing
Unique
Informative

BACKGROUND

MANDATORY REQUIREMENTS

Every year, each programme at Leeds College of

Art has a yearbook made to celebrate all of the
students on the course.

Must be a pitch for the Graphic Design Yearbook

only
Must have pages that celebrate events that the
whole year have enjoyed

CONSIDERATIONS

DELIVERABLES

A signature colour?
What stock would be used?

TARGET AUDIENCE
Prospective students and professionals coming
to see the End of Year show.

Pitch/ Presentation
Mockups

BA (Hons.) GRAPHIC DESIGN

LEVEL 6

Module Code: OUGD603

Module Title: Extended Practice

Grace Buckley

Brief Title: Pugliese Food Stall (Application)

BRIEF

TONE OF VOICE

Apply the branding for an Italian food and drink

travelling stall mainly inspired by Pugliese cuisine
to products and a stall.

Friendly
Traditional

BACKGROUND

MANDATORY REQUIREMENTS

Inspired by the travelling stalls in Trinity Kitchen,

this would be a new business that could appear
in the Kitchen, and also at festivals. Puglia is in
the heel of Italy, and is famous for its olive oil and
orechiette little ears pasta in particular.

Evidence of research and development work on

blog
Brand identity should be applied across a range
of media

CONSIDERATIONS

DELIVERABLES

Price range
How to make the food easily transportable and
easy to eat
Make the packaging/napkins as eco friendly as
possible

Packaging for food & drink

Stall front graphics (sign/pop up stand etc)
Website proposal
Proposals for the look of the stall

TARGET AUDIENCE

READING LIST

Adults/Families looking for tasty, affordable and

healthy street food

Dello Russo,W. Apulias Favourite Recipes Sime

Books
Goldfinch, T. Easy Pasta (2011) Exclusive Editions
Publishing
Carluccio, A. 100 Pasta Recipes (2011) BBC Books