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Albert Felix
Market research
2.1 Market Research
The market research is targeting people of all nationalities between the ages of 15-20.
2.2 Target Market
Demographic information: My business will be targeting people of all nationalities between the
ages of 15-30.
Geographic Information: My business will be in San Leandro, California.
Psychographic Information: My business will be targeting people who love their school, buy
clothes for school spirit, and like to contribute money to help others in need in the world.
2.3 Competitors
Direct competitors: Shirt designing companies including Uber Prints and Custom Prints.
Indirect competitors: Wal-Mart, Target, Sears, including stores that sell shirts.
2.6 Challenges
Short-term Business Challenges: Hone my presentation skills and negotiating skills.
Long-term Business Challenges: The main long-term business challenge is to see that I gain all the
tools and skills to succeed in the business world.
Albert Felix
Albert Felix
1. Personal selling
2. Website sales by shipment
3. Social networking (company website)
3.4 Sales Estimates
Factor
Influence on sales
Market Analysis: I have observed by my survey that males between the ages of 15-20 will most
likely buy my shirt.
Maximum capacity: My maximum capacity is approximately 48ooo people are eligible to buy my
shirts.
Break Even Units: 5 units
Seasonality: Berts Shirts shirts have year round designs.
Month
Unit (approximately)
Revenue
January
96
$1,920.00
February
84
$1,680.00
March
88
$1,760.00
April
92
$1,840.00
May
96
$1,920.00
June
84
$1,680.00
July
96
$1,920.00
August
92
$1,840.00
September
92
$1,840.00
October
96
$1,920.00
November
88
$1,760.00
December
96
$1,920.00
Annual total
1,100
$22,000.00
Albert Felix
4.
4.1
Variable Expenses
Materials
Material Description
Plain shirt
0.97
$0.97
3.77
$3.77
3.77
$3.77
$10.00
Labor
Cost of Labor per Hour
$20
Material Costs
Labor Costs
TOTAL EOU
$10.00
$5.00
$15.00
EOU
4.3
$20.00
$10.00
$5.00
$15.00
Albert Felix
$0.00
$0.00
Time
5 min
15-30
15 min
45 min
1-30 min
5 min
Cost
$0.00
$0.00
$20.00
$0.00
$0.00
$0.00
Expense Type
Insurance
Salary
Advertising
Interest
Depreciation
Utilities
Rent
Other Fixed Expenses
Total Fixed Expenses
4.6
$15.00
$5.00
Description of Step
Consult with potential client to determine what types of colors is
he/she high school are.
Go home
Create shirt
Come to school
Meet client and do trade
Go to class
4.5
$ 0.00
Monthly Cost
Explanation
$0.00 Business is incapable of having insurance, too small
$0.00 no salary
$0.00 Facebook page, and advertise on Facebook wall.
$0.00 Not getting a loan
$0.00 No major materials to replace
$5.40 Only paying phone and PG&E for a couple of hours a
month.
$15.00 I'm using 20% of my room for my business
$0.00 there is none
$20.40 thats the total
REVENUE
$22.000
Gross Sales
$22,000
Sales Returns
$0.00
Albert Felix
Net Sales
$22,000
VARIABLE EXPENSES
Costs of Goods Sold
Materials
$10.00
Labor
$5.00
Total Cost of Goods Sold
$15.00
Other Variable Expenses
Commission
$0.00
Packaging
$0.00
Other
$0.00
Total Other Variable Expenses
$0.00
Total Variable Expenses
$0.00
CONTRIBUTION MARGIN
$5.00
Albert Felix
$0.00
Utilities
$ 5.40
Rent
$15.00
Other fixed expenses
$0.00
` Total Expenses
$ 20.40
PRE-TAX PROFIT
$1,466.66
Taxes (15%)
NET PROFIT
$ 20,533.34
4.7
Startup Investment
Item
Why Needed
Vendor
Cost
t-shirt
Primary detail
$1.49
In case of mistakes
$0.97
$3.77
$3.77
Albert Felix
$10.00
$5.00
$61.20
$76.20
Financial Ratios
$20,533.34
$22,000
93%
$0.93
$20,533.34
$76.20
13.12%
$13.12
$20.40
$5.00
4.08
5 units