You are on page 1of 17

SwiftKeyEmojiReport

PartTwo-June2015

1.5BILLIONEMOJI
InAprilof2015,SwiftKeyanalyzedmorethanabillionpiecesofemojidatatolearnhowspeakers
ofdifferentlanguagesuseemoji.AccordingtoTheAtlantic,SwiftKeyhasthebiggestdatabaseof
emojiintheworld.Inthisreport,welookat15newlanguagesandanadditional500,000emoji
beyondthe16languagespreviouslyanalyzedinordertoexpandwhatweknowabouthowthis
emergingimagebasedlanguageisbeingusedallovertheworld.

Thenewlanguages1analyzedinclude:

1.
2.
3.
4.
5.
6.
7.
8.

Croatian
Czech
Danish
Dutch
Finnish
FrenchCanadian
Greek
Hinglish(English/Hindihybrid)

9. Hungarian
10. Norwegian
11. Portuguese
12. Romanian
13. Serbian
14. Slovakian
15. Swedish

Thisreportanalyzeslanguagesandlanguagevariants(egFrenchvsCanadianFrench)across60
emojicategories.ThefindingsinthisreportcamefromananalysisofaggregateSwiftKeyCloud
dataoverafourmonthperiodbetweenOctober2014andJanuary2015,andincludesboth
AndroidandiOSdevices.

BackgroundonSwiftKey:
SwiftKeyKeyboardisthe'mindreading'hitkeyboardappforiPhoneandAndroidknownfor
learningandpredictingyourfavoritewords,phrasesandemojisometimeswithstartling
accuracy.SwiftKeyusershavesavednearlytwotrillionkeystrokesandmorethan23,000yearsin
combinedtypingtime.FoundedinLondonin2008,SwiftKey'stechnologyisnowfoundonmore
than250Mdevicesworldwide.Learnmoreatwww.swiftkey.com.

MediamayreachtheSwiftKeyPRteamatpress@swiftkey.com

DownloadSwiftKeyhere:

basedonlanguagesenabledbyusersoftheSwiftKeyKeyboardapp

KEYFINDINGS:

Swedishspeakers,whosehomelandisfamousforitscrisp,softandsweetbreads,usethe
breademoji(
)morethananyotherlanguage
NorthPoledwellingDanish,NorwegianandSwedishspeakersusetheSantaemojimore
thanallotherlanguages(Interestingly,theirFinnishspeakingneighborsunderindexforthe
Santaemoji,despiteaFinlandtownclaimingthetitleofSantasbirthplace)
Finnishspeakersuse8xmoreblackmoonemoji(
)thananyotherlanguage(anodto
theirlongwinternights?)
Hinglishspeakersleadtheworldinuseofpartyemoji,aswellasthefoldedhandsemoji(
:interpretedaseitherprayingorclappinghands)
FrenchspeakingCanadiansareaperfectmixofFrenchspeakersandCanadianEnglish
speakers,fallingrightinthemiddleofthetwolanguagesuseofhearts,happyfacesand
sadfaces
Portuguesespeakers(usingthePortuguesefromPortugallanguagevsBrazilian
Portugueselanguagemodel)overtakeAustralianEnglishspeakersinuseofdrugsemoji
(pill,syringe,mushroom,cigarette)
SlovakianspeakersreplaceTurkishasthe#1usersofhappyfaceemoji(the#1emoji
categoryworldwide)
Theredheartemoji(
)isthe#1emojiforseveralScandinavianandEasternEuropean
languages.Inthefirstreport,theonlylanguagethathadanemojithatisnotasmileyface
inthe#1spotwasFrench.

TABLEOFCONTENTS

Section1:Emojiusecomparisoncharts-pages3-7
Section2:Language-specificdata:Scandinavia-pages8-10
Section3:Language-specificdata:EasternEurope-pages14-15
Section4:Languagespecificdata:VariousEuropeanlanguages-pages14-15
Section3:Language-specificdata:Otherlanguages-page16

EMOJIUSECOMPARISONCHARTS

HOLIDAY

DRUGS

HAPPYFACES

ANIMALS

PARTY

HEARTS

FRANCEFRENCHvsCANADIANFRENCHvsCANADIANENGLISH

SPAINVSPORTUGAL

PORTUGALPORTUGUESEVSBRAZILIANPORTUGUESE

(reportcontinuedbelow)

LANGUAGESPECIFICEMOJIDATA

SCANDINAVIA

Danish

(cont.below)

Finnish

Norwegian

Swedish

(cont.below)

10

EASTERNEUROPE

Croatian

Czech

11

Hungarian

Romanian

12

Slovakian

Serbian

13

VARIOUSEUROPEANLANGUAGES

Greek

Portuguese

14

Dutch

(cont.below)

15

OTHERLANGUAGES

Hinglish

FrenchCanadian

16

Howthisresearchwasconducted
ThesefindingsweretakenfromtheSwiftKeyClouddatabase,whichweoccasionallyanalyzeto
identifyaggregate,anonymizedtrendsabouthowpeopleusewordsandemoji.Thisalsohelps
makesureourpredictionsareasaccurateandpersonalizedaspossible.Youcanlearnmore
aboutourdataandSwiftKeyCloudhere.

17