Running

Against Driving
Drunk
Media Kit
Monea Kerr
Courtney OKeefe
Jessica Fletcher

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Table of Contents
Logo and Tagline..3
Media Backgrounder....4
FAQ.9
Feature Pitch.....11
Radio PSA..13
Media Article..14
Meet the R.a.d.d. Representatives....15

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R.a.d.d. Logo and Tagline

Be R.a.d.d.
Dont Drive Drunk.

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Running Against Driving Drunk

Media Backgrounder
Overview:
Running Against Driving Drunk (R.A.D.D.) is a Western Washington
University Associated Students club that was brought to campus by
president Jacob Goodman in March 2015. The club was originated by his
childhood friend Jackson Stewart at University of Colorado Boulder and
has chapters at University of Washington, Notre Dame, and Washington
State University. The club aims to reach out to college-age students, about
21 to 25 year olds, because they have the highest DUI incidents in the U.S.
R.A.D.D.s mission is to get every drunk driver off the road. While that is a
great task, we at least aim to reach college student drivers, who accounted
for around 30% of the drunk driving fatalities in the US in 2012. To do this,
we're using humor, positivity, and triggering those endorphins! Get smart,
don't drive drunk. They do not aim to ostracize people for drinking, but to
promote having a good time with alcohol and being responsible when
drinking. The club is composed of two members, Jacob Goodman and
Burch Ault.

Current Activities:
R.a.d.dd holds bi-annual 5K runs. They start at Westerns Wade King
Recreation Center and finish back at WWUs campus. Their next run will be
this upcoming fall quarter. They are hoping to reach out to students of all
ages at Western to spread awareness. The event will include goody bags
that will have a Drink More Drive Less drawstring with a lighter, shot-glass,
koozie and bottle opener. Race day packets will include bibs and timing
chips. Registration can be found at raddrunning.org.

Facts:
Key Terms
Impaired driving in Washington state is defined as: driving while under the
influence of drugs, driving while impaired by alcohol, or driving with a blood

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alcohol concentration of .08 percent or above (Washington Traffic Safety

Commission 2013)

Local
In Whatcom County in 2013 according to the Washington Traffic
Safety Commission Annual Crash Data:
8/16 total fatal crashes involved an impaired driver
15 serious injury crashes that involved an impaired driver
10 fatalities due to an impaired driver
In surveys given to Western students, the percentage of people who
drove shortly after having 4 or more drinks in 1999 was 14.1 (WWU
Lifestyles Project IV)
70 people per 10,000 are arrested for DUI in Whatcom County
annually (drinkinganddriving.org)

Regional
Fatalities from drunk driving decreased from 37 percent to 34 percent
from 2010 to 2011 in Washington state (Mothers Against Drunk
Driving)
Males were more likely than females (15.1 percent vs. 7.9 percent) to
drive drunk (Mothers Against Drunk Driving)
In fatal rashes in 2011, the highest percentage of drunk drivers was
for drivers ages 21 to 24 (32 percent) (Mothers Against Drunk
Driving)
From 2003 to 2012, 1,921 people were killed in crashes involving a
drunk driver in Washington (Centers for Disease Control and
Prevention)
Among drivers with BAC levels of 0.08 % or higher involved in fatal
crashes in 2012, one out of every 3 were between 21 and 24 years of
age (32%). The next two largest groups were ages 25 to 34 (27%)
and 35 to 44 (24%). (Centers for Disease Control and Prevention)

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National
Drunk driving costs the United States $199 billion a year (Mothers
Against Drunk Driving)
Every day, almost 30 people in the United States die in motor vehicle
crashes that involve an alcohol-impaired driver. This amounts to one
death every 51 minutes. (Centers for Disease Control and
Prevention)
In 2012, 10,322 people were killed in alcohol-impaired driving
crashes, accounting for nearly one-third (31%) of all traffic-related
deaths in the United States. (Centers for Disease Control and
Prevention)
Of the 1,168 traffic deaths among children ages 0 to 14 years in
2012, 239 (20%) involved an alcohol-impaired driver. (Centers for
Disease Control and Prevention)
Of the 239 child passengers ages 14 and younger who died in
alcohol-impaired driving crashes in 2012, over half (124) were riding
in the vehicle with the alcohol-impaired driver. (Centers for Disease
Control and Prevention)
In 2010, over 1.4 million drivers were arrested for driving under the
influence of alcohol or narcotics. That's one percent of the 112 million
self-reported episodes of alcohol-impaired driving among U.S. adults
each year. (Centers for Disease Control and Prevention)

Bios:
Jacob Goodman- Representative of R.a.d.d. at WWU
Goodman is a WWU senior and recreational major. Goodman started
the club at WWU because one of his best friends Jackson Stewart who
founded R.a.d.d. was in a drunk driving accident and Goodman felt
personally affected by this. Stewart asked Goodman to start the club at
Western and Goodman felt it was his obligation to his friend to start the
club and support the cause to end drunk driving. Goodman has also had
other friends who have been injured or killed from drunk drivers.
Email: jacobgoodman98110@gmail.com Phone: 206-455-5847
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Burch Ault- Representative of R.a.d.d. at WWU

Ault is a WWU sophomore who will apply to the design program this
fall. Ault got involved with R.a.d.d. because he has lost friends from drunk
drivers. He felt this was a good way to positively combat the problem that
surrounds the college life-style of drinking.
Email: aultd@students.wwu.edu Phone: 505-795-0613
Jackson Stewart- Founder of R.a.d.d.
Stewart established the original chapter at The University of Colorado
at Boulder in 2012 where he attends. During his senior year of high school,
he was drunk and got into a car with a drunk driver. On their way home the
car crashed and Stewart was the most hurt out of the passengers in the
car. He was told he had a 2 percent survival rate and was in a coma for 21
days, but he made a 100 percent recovery. From this accident, Stewart had
the mission to stop students from drunk driving. His love for running gave
him the idea to start an organization with the mission to get students to run
or walk marathons in effort to spread awareness and stop students from
driving drunk.
Email: r.a.d.d.running@gmail.com Phone: 206-697-9575

Boilerplate:
Running Against Driving Drunk is a WWU AS Club founded in 2015
as a sister program to the original founded in Boulder, Colorado. R.A.D.D.
is dedicated to promoting alternative ways of transportation for those that
are intoxicated. The club hopes to bring humor and positivity to real life
issues regarding drunk driving. Through fun interactions amongst college
peers, R.A.D.D. aims to further the notion that one can drink responsibly,
not drive, and still have fun. R.A.D.D. is new at WWU and currently has 2
members. They host an annual 5k, Run from the Police, to promote safe
drinking. Jacob Goodman is the current president of R.A.D.D. For more
information, check out their orgsync page at:
https://orgsync.com/109119/chapter

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Sources:
"MADD - 2011 Drunk Driving Fatalities by State." MADD - 2011 Drunk Driving Fatalities
by State.
December 13, 2012. Accessed April 14, 2015.
http://www.madd.org/blog/2012/december/2011-State-data.html.
Fabiano, Patricia, Gary McKinney, Kristoffer Rhoads, and Christopher Stark. "WWU
Lifestyles Project IV."
November 1, 2000. Accessed April 14, 2015.
http://west.wwu.edu/institutional_research/documents/Lifestyles_2000-02.pdf.
Drinking and Driving. Accessed April 14, 2015.
http://www.drinkinganddriving.org/rcountydata/default.aspx?state=wa&county=whatcom.
"Washington TrafficSafety Commission." Washington Traffic. Accessed April 14, 2015.
http://wtsc.wa.gov/research-data/crash-data/.
AS Clubs. Accessed April 14, 2015.
http://asclubs.wwu.edu/show_profile/109119-running-against-drunk-driving.
"Home." Running Against Drunk Driving. Accessed April 14, 2015.
http://raddrunning.org/radd/.
"MADD - Drunk Driving Statistics." MADD - Drunk Driving Statistics. Accessed April 14,
2015.
http://www.madd.org/drunk-driving/about/drunk-driving-statistics.html#demo.
"Impaired Driving: Get the Facts." Centers for Disease Control and Prevention. January
13, 2015. Accessed April 17, 2015.
http://www.cdc.gov/Motorvehiclesafety/impaired_driving/impaireddrv_factsheet.html.
"Sobering Facts: Drunk Driving in Washington." Centers for Disease Control and
Prevention. December 1, 2014. Accessed April 18, 2015.
http://www.cdc.gov/motorvehiclesafety/pdf/impaired_driving/drunk_driving_in_wa
.pdf.

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Top Ten FAQs for R.a.d.d.

1. What is R.a.d.d.s overall mission?
Our mission is to get drunk drivers off the road. While that is a large task,
we hope to reach college-student drivers and encourage them to stay off
the road after a night of drinking with friends.
2. What is the organizations history?
Running Against Driving Drunk is a Western Washington University
Associated Students club new to Western as of Spring Quarter 2015.
Jackson Stewart, a student at the University of Colorado Boulder, founded
R.a.d.d. In 2011, Stewart of Bainbridge Island, Wash. was in a near fatal
crash as a passenger of an impaired driver. He was given a less than 2
percent chance of survival. Against all odds, Stewart came out of his coma
and made a near full recovery. After a long recovery, Stewart got back to
his love of running and decided to create this organization to combine
running with raising awareness of drunk driving. There are currently four
club locations: University of Washington, University of Colorado Boulder,
Western Washington University and Washington State University.
3. What are the benefits of being a member?
Being a R.a.d.d. member means making friends and inspiring your
community. You get to participate in our 5K runs on campus and receive
free R.a.d.d. merchandise. Truly, the best part of being a member is
knowing you are making our community a safer place. You could be the
reason someone decides not to drive home drunk.
4. How do I become a member? What are the requirements?
We dont have any requirements to become a member other than our
members all committing to stand behind our mission and work to prevent
drunk driving. To become a member you can contact Jacob Goodman or
Burch Ault, the WWU student founders of R.a.d.d. Their contact information
is listed at the bottom of this page.
5. What annual events do you hold?
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We hold bi-annual 5K runs. They start at Westerns Wade King Recreation

Center and finish back at WWUs campus. Our next run will be this
upcoming fall. We are hoping to reach out to students of all ages at
Western to spread awareness. You can sign up for the run on our website.
6. What else do you do to work towards your mission?
We are currently focusing on gaining awareness for the club. Being so new
to WWU, we are striving to gain more members to create a strong team.
The more active members we have will help us achieve our mission of
preventing drunk driving in our community.
7. Where and when do you meet?
We are currently working on scheduling regular meetings. We dont have a
permanent meeting location and time yet. Our website, Facebook and
twitter page will be updated with this information once it is available.
8. Is there a mandatory time commitment?
No. We are open to anyone joining and being a part of our team. If you can
only make one event a quarter, thats awesome!
9. Who can I contact?
WWU R.a.d.d. Representative: Jacob Goodman, p: 206-455-5847, e:
jacobgoodman98110@gmail.com
WWU R.a.d.d. Representative: Burch Ault, p: 505-795-0613, e:
aultd@students.wwu.edu
10. Where can I learn more?
Visit our website: http://raddrunning.org/radd/
Visit our twitter: @RaddWWU
Visit our Facebook page:
https://www.facebook.com/raddrunning.org?ref=hl

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Feature Pitch for The

Western Front
Dear Heidi DeHart and Maddie Takata,
On a chilly night in 2011, Western Washington University student Jacob
Goodman stood among his fellow Bainbridge High School classmates as
they held a vigil uplifting hope for one of their close friends as he laid
unresponsive and fought for his life in a hospital bed.
Goodman, a WWU senior and recreation major, is one of two
representatives for the new Associated Students club Running Against
Driving Drunk (R.a.d.d.). During Goodmans senior year of high school, his
best friend Jackson Stewart was in a near fatal crash as a passenger of an
impaired driver. He was given a less than 2 percent chance of survival.
Against all odds, Stewart came out of his coma and made a nearly full
recovery. After several months, Stewart got back to his love of running and
decided to create this organization to combine running with raising
awareness of drunk driving.
At a very young age, Goodman became close friends with his neighbor and
elementary school classmate Jackson Stewart. Almost inseparable, they
traveled through elementary school, middle school and on to Bainbridge
High School together. Ever since that scary night during his senior year in
2011, when Goodman found out his lifelong friend might not ever walk, talk
or laugh with to him again, he has formed a true passion to help prevent
drunk driving.
In December of 2014, Stewart, now a student at the University of Colorado
Boulder, approached Goodman and asked him to start a R.a.d.d. chapter at
WWU. Inspired by his strength and wisdom, Goodman couldnt turn down
the offer.
During Spring Quarter of 2015, Goodman recruited his friend and lacrosse
teammate Burch Ault, and together they started the new WWU R.a.d.d.
chapter. Ault has also been affected by drunk driving accidents in his

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personal life and felt that R.a.d.d. would be an awesome way to positively
combat the problem that surrounds the college lifestyle.
For many, college is a time when students begin to further experiment with
alcohol and drugs, often allowing room to make mistakes that lead to
unwanted consequences. Every day, almost 30 people in the U.S. die in
motor vehicle crashes that involve an alcohol-impaired driver, according to
the Center for Disease Control. This amounts to one death every 51
minutes.
In our own community, the Bellingham Police made 199 DUI arrests in the
year 2014 and as of April 17, 2015, they had made another 57 DUI arrests.
In April of 2015 Goodman and Ault hosted Running from the Police 5K, on
WWUs campus, an event to help spread awareness and promote sober
driving, which they intend to hold biannually. They are currently working
towards gaining more club members in order to achieve their mission of
preventing drunk driving in this community.
Goodman and Ault are passionate leaders who are not afraid to stand up
for what is right. In a community of over 15,000 college-aged students,
these two young men rise above the rest with their irresistible passion to
prevent drunk driving and save the lives of innocent people.
I have attached a photo as well as a media backgrounder with additional
information. Please visit R.a.d.d.s website at: www.raddrunning.org/radd/

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May 7, 2015 For Immediate Release

Contact: Jacob Goodman jacobgoodman98110@gmail.com 206-455-5847
www.raddrunning.org/radd/

Running Against Driving Drunk (R.a.d.d.)

30 sec. Radio PSA
The college parties are dope. Generally, college students dont take driving
drunk seriously enough. In college communities people need help to make
safe choices to get home after a night of drinking. Join radd., a Western
Washington University Associated Student Club to end drunk driving. Its a
way to trigger your endorphins by running marathons to spread awareness
about drunk driving. Lets keep our college community safe and support
one another. Be R.a.d.d. dont drive drunk. Go to W-W-W dot radd running
dot org slash radd.

https://soundcloud.com/jessicarfletcher/radd-psa-be-radd-dont-drivedrunk/s-iahCc

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Media Article
http://www.westernfrontonline.com/2015/04/28/western-runs-from-thepolice-to-raise-awareness-about-drunk-driving/

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Meet the WWU R.a.d.d. Representatives

Jacob Goodman

Major: Recreation
Hometown: Bainbridge Island, WA

Burch Ault

Major: Design
Hometown: Santa Fe, NM

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