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Kotler, Philip, and David Gertner. "Country as brand, product, and beyond: A place 9
marketing and brand management perspective." The Journal of Brand Management 9.4
(2002): 249-261.
Dinnie, Keith. Nation branding: Concepts, issues, practice. Routledge, 2008. 1
http://books.google.co.il/books?id=YnB2o3_UOTMC&printsec=frontcover&dq=nation+branding+keit
h+dinnie+south+africa+Conceptual+roots+of+nation+branding&hl=iw&sa=X&ei=9lNFU6umHcHNh
AfmtoCABw&ved=0CCsQ6AEwAA#v=onepage&q&f=false
Kalamova, Margarita M., and Kai A. Konrad. "Nation Brands and Foreign Direct 11
Investment*." Kyklos 63.3 (2010): 400-431.

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Bilkey, Warren J., and Erik Nes. "Country-of-origin effects on product evaluations." Journal 12
of international business studies 13.1 (1982): 89-100.
Peterson, Robert A., and Alain JP Jolibert. "A meta-analysis of country-of-origin 13
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Verlegh, Peeter WJ, and Jan-Benedict EM Steenkamp. "A review and meta-analysis of 14
country-of-origin research." Journal of economic psychology 20.5 (1999): 521-546.
Li, Wai-Kwan, and Robert S. Wyer Jr. "The role of country of origin in product evaluations: 15
informational and standard-of-comparison effects." Journal of Consumer Psychology 3.2
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Klein, Jill Gabrielle. "Us versus them, or us versus everyone? Delineating consumer 16
aversion to foreign goods." Journal of International Business Studies(2002): 345-363.

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