CONCENTRIC CIRCLES

Hierarchy Examples
Example 1
Internal Stakeholders
Connected Stakeholders
External Stakeholders
Example 2
Partners
Primary Stakeholders
Secondary Stakeholders
Example 3
Internal
Local
National
International

VENN DIAGRAM
Stakeholder Examples
1. To whom the organization has
legal, financial, or operational
responsibilities
2. Who is affected by the organizations decisions

3. Who can influence the organizations decisions

GEOGRAPHIC
Choose a method of mapping
stakeholders according to their
geographic location.

STAKEHOLDER MATRIX 2
For each stakeholder, fill in the cell corresponding to a
named interest area if it applies to that stakeholder. For
example, if Stakeholder 1 is interested in areas A, C, D,
and F, mark each of those cells with a symbol of your
preference across the Stakeholder 1 row

Interest Area

Stakeholder

Stakeholder 1

Stakeholder 2

Stakeholder 3

Stakeholder 4

Stakeholder 5

Area A

Area B

Area C

Area D

Area E

STAKEHOLDER MATRIX 1
Choose a set of stakeholder characteristics you would
like to measure and fill them in across the top row of the
matrix. Some examples are provided in the chart below.
For each stakeholder, fill in each cell with key information describing the corresponding characteristic.

Stakeholder Characteristics

Stakeholder

Sector

Interests

Goals

Perceptions of
Present

Perceptions
of Future

Stakeholder 1

Stakeholder 2

Stakeholder 3

Stakeholder 4

Stakeholder 5

*Other characteristics that could be useful in

developing this table: Reasons for Perceptions
listed and Possibilities for Involvement

STAKEHOLDER MAP

Low

YAxis Measure

High

According to the X- and Y-Axis measures of your choice,

plot your stakeholders on the graph. For example,
interest is often the x-axis measure and power the y-axis
measure. Where stakeholders fall within the four quadrants will help determine how they should be engaged.

Low

XAxis Measure

High

STAKEHOLDER NETWORK MAP

Key
Choose nodes around which to build
out a network map and link together
stakeholder relationships.

Stakeholders
Primary
Secondary
Tertiary
Relationships
Direct
Associate
Assymetric
B
L
T
N

Sectors
Business
Legal
Technology
National Security

L
B