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Justification of final logo

This is my final logo; I chose this logo over my other 19 designs for
several reasons. Firstly I chose design over the others, as I believe
that it is better suited to BBC ones target audience, as this logo is
simple and sophisticated. Also, the colours used in this logo match
the BBC one brand, making it easy for the audience to recognise the
channel. For this design I decided to use the font PRIMETIME as it
looks stylish and modern whilst be easy to read. I believe that this
logo will work well in BBC one Idents and programmes, as it is
stylish but not distracting.

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