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Name: _____________
1. Which companys toothpaste are you currently using?
Colgate Pepsodent Close up Other
2. Which factor affects your purchasing decision the
most?
Price Advertisements Availability
Packaging Brand
3. What is the one thing you look for while purchasing
toothpaste?
Freshness Flavor Whitening Cavity
prevention Sensitivity
4. Do you prefer?
Gel variety Paste variety either
5. What kind of offers would most likely make you
purchase another brand of toothpaste?
Buy one get one free Price Reduction No
brand Change
6. Have you seen the Advertisement of your current
toothpaste?
Yes No