(sau phn Linh L)

Phn nhnh theo AHP

La chn smartphone
ph hp nht

Mc tiu

Tiu ch

Thng hiu

Sn phm

Iphone

Thit k

Cu hnh

SS galaxy S6

Gi

Bphone

Trch ngun:
The mobile consumer, 2013, truy cp ln cui 05/06/2015.
http://www.nielsen.com/content/dam/corporate/uk/en/documents/Mobile-ConsumerReport-2013.pdf
Factors Affecting Consumer Choice of Mobile Phones: Two Studies from Finland, Heikki
Karjaluoto, Jari Karvonen, Manne Kesti, Timo Koivumki, Marjukka Manninen, Jukka
Pakola, Annu Ristola, Jari Salo, Journal of Euromarketing; Vol. 14(3), 2005, truy cp ln
cui 05/06/2015.
http://citeseerx.ist.psu.edu/viewdoc/download?
doi=10.1.1.129.2934&rep=rep1&type=pdf
The Relationship between Brand Trust, Brand Affect, Attitudinal Loyalty and Behavioral
Loyalty: A Field Study towards Sports Shoe Consumers in Turkey, Fatih Geti1 &

Hayrettin Zengin, International Journal of Marketing Studies; Vol. 5, No. 2; 2013, p112,
truy cp ln cui 05/06/2015.
http://www.ccsenet.org/journal/index.php/ijms/article/viewFile/24628/15858
Gii thiu v BKAV, http://www.bkav.com.vn/gioi-thieu, truy cp ln cui 05/06/2015.
Apple info, http://www.apple.com/pr/, truy cp ln cui 05/06/2015.
Thng tin Sam Sung, http://www.samsung.com/vn/aboutsamsung/, truy cp ln cui
05/06/2015.

Hiu qu hot ng ca Sam Sung,

http://www.samsung.com/vn/aboutsamsung/samsung/performance_2.html, truy cp ln
cui 05/06/2015.
Tun Anh, Galaxy S6 dng vi iPhone 6, 31/3/2015, truy cp ln cui 05/06/2015.
http://sohoa.vnexpress.net/photo/dien-thoai/galaxy-s6-do-dang-voi-iphone-63175338.html

(sau phn Cnh)

AHP: La chn smartphone ph hp nht

La chn smartphone
1.00

Mc tiu

Thng hiu

Thit k

Cu hnh

Gi

Tiu ch

Iphone

SS galaxy S6

Bphone

Sn phm

Trch ngun:
The mobile consumer, 2013, truy cp ln cui 05/06/2015.
http://www.nielsen.com/content/dam/corporate/uk/en/documents/Mobile-ConsumerReport-2013.pdf

Factors Affecting Consumer Choice of Mobile Phones: Two Studies from Finland, Heikki
Karjaluoto, Jari Karvonen, Manne Kesti, Timo Koivumki, Marjukka Manninen, Jukka
Pakola, Annu Ristola, Jari Salo, Journal of Euromarketing; Vol. 14(3), 2005, truy cp ln
cui 05/06/2015.
http://citeseerx.ist.psu.edu/viewdoc/download?
doi=10.1.1.129.2934&rep=rep1&type=pdf
The Relationship between Brand Trust, Brand Affect, Attitudinal Loyalty and Behavioral
Loyalty: A Field Study towards Sports Shoe Consumers in Turkey, Fatih Geti1 &
Hayrettin Zengin, International Journal of Marketing Studies; Vol. 5, No. 2; 2013, p112,
truy cp ln cui 05/06/2015.
http://www.ccsenet.org/journal/index.php/ijms/article/viewFile/24628/15858
Gii thiu v BKAV, http://www.bkav.com.vn/gioi-thieu, truy cp ln cui 05/06/2015.
Apple info, http://www.apple.com/pr/, truy cp ln cui 05/06/2015.
Thng tin Sam Sung, http://www.samsung.com/vn/aboutsamsung/, truy cp ln cui
05/06/2015.
Hiu qu hot ng ca Sam Sung,
http://www.samsung.com/vn/aboutsamsung/samsung/performance_2.html, truy cp ln
cui 05/06/2015.
Tun Anh, Galaxy S6 dng vi iPhone 6, 31/3/2015, truy cp ln cui 05/06/2015.
http://sohoa.vnexpress.net/photo/dien-thoai/galaxy-s6-do-dang-voi-iphone-63175338.html