Piper E.

Davis
SKILLS
Account Management, Blogging, Budgeting,
Campaign Experience, Cision Point, Constant
Contact, Copywriting, Event Planning, Google
AdWords, Hootsuite, InDesign, MailChimp,
Media Alerts, Media Kits, Media Lists, Media
Planning, Microsoft Office, NodeXL, Photoshop,
Press Releases, Social Media Analysis, Social
Media Planning, Research, SPSS, Tumblr

EDUCATION
Master of Arts,
Advertising and Public Relations
University of Georgia
May 2014 - May 2015
GPA: 3.8/4.0

Bachelor of Arts, Public Relations

Bachelor of Arts, English
University of Georgia
August 2010 - May 2014
GPA: 3.7/4.0

Certification
Google AdWords Search and Display

Summer Intensive Program

Creative Circus, Atlanta GA
June 2014 - August 2014

Acquired skills in copywriting and art direction

from one of the nations top portfolio schools
Presented ideas to 30+ people daily

CAMPUS INVOLVEMENT

piperedavis@gmail.com 678-860-1317
142 Springdale DR NE, Atlanta, GA 30305

EXPERIENCE
TNT + TBS Marketing Fellow
Turner Broadcasting Systems, Atlanta, GA
May 2015 July 31, 2015

Conducted market research of competitors to present best practices and

relevant strategies to marketing department
Measured #SelfiewithaSailor campaign success through social media
analysis contributing to TNTs $10,000 donation to the USO
Wrote copy for TNTs The Last Ship Rovi and iGuide campaign
Managed 6 TNT shows IMDB pages and media assets
Developed 2 creative briefs for key art and 6 production requests for spots
Managed creative invoices and budget for a $12 million marketing campaign
Participated and contributed ideas during marketing brainstorms

Social Media Committee Head

AdPR Connection, Athens, GA
September 2013 - November 2013

Managed events Facebook, Twitter and Tumblr accounts

Wrote 8 blog posts and supervised a 10 person team
Created social media plan and 35 posts with 1,800+ views
Facilitated live tweeting at a 500+ student networking event

Account Assistant
Hope-Beckham, Atlanta, GA
June 2013 - August 2013

Developed pitches for media resulting in stories placed in publications such

as the Atlanta Journal-Constitution and WGCL-TV Atlanta
Developed key messages, social media plans and 20 social media posts
Created 2 event invitations using Constant Contact and assisted in an event
Wrote and edited media alerts and press releases
Created media lists and 10 calendar listings
Assisted in the production of a Hooters book
Participated in client brainstorms

PRSSA

Junior Account Executive

September 2011 - Current

Creative Consultants, Athens, GA

September 2012 - May 2013

PRSSA Member of the Year 2013

Student Mentor and Mentee

Peabody Awards
September 2013 - May 2014

Judged submissions
Award Show Presenter on PivotTV

GET IN TOUCH
Pipers Online Portfolio:
piperedavis.com
Pipers Linkedin:
www.linkedin.com/in/piperedavis/en
Pipers Twitter:
@PiperEDavis

Secured local celebrities to participate in fundraising activities for nonprofit

Coordinated logistics for 2000+ person event, Terrapin Anniversary Carnival
Created 2 event invitations using Constant Contact and assisted in an event
Wrote SWOT analysis and conducted use-case scenario for clients website
Assisted account executive in supervising a five person team, maximized
team potential by delegating to members strengths

Public Relations Intern

Fearmans Pork Inc., Burlington, ON, Canada
May 2012 - August 2012

Developed and implemented social media plan and key messages

Negotiated communication rights and designed signage for 100,000+
person annual event, Canadas Largest Ribfest
Created script used by CEO on local TV and radio interviews
Drafted corporate response for humane handling of animals
Applied for $2,000 rotary grant for Fearmans House that was approved
Created media kit in PR Communications class used by Fearmans