Sie sind auf Seite 1von 3

Interview Questions

1. What is your role at the Food Bank?


a. Community leadership corordinator, I recruit and manage volunteers. Pr
work, events and staffing. Speak at local orgs, bus, rotary clubs and
schools(presentations)
b. Maintain database for the food bank
2. What sort of writing do you do in your position? ( donors, clients, volunteers)
a. Not much at all media company, ONIRACOM marketing publishing
place, social media.
b. Revamp documents and interpret them into infographics(pictures replace
words)
3. Who is your main target audience? Donors or Clients?
a. My boss says, everybody!
b. Targeted demographics. ( age, class ) appeal to elderly
Database - Want to ask questions when meeting people, whould you like
to comeo to events. If yes, wk or mth before, run check on checked box to
have alost of contacts and how they would like to be contacted.
Parents feel attacked, personally, about how they are raising their
children.
4. Which values drive the writing done by your organization? (mission statement)
a. To provide the county with options to healthy good and education abou
this healthy food, offering education classes and programs for those in
need and the surrounding community.
b. Need to alleviate hunger, the right way.
5. Are you culturally sensitive when writing, do you use writing in different
languages?
a. We should have everything in Spanish on the website.
b. Who writes in _____ language/s?
c. FB staff writes in English. Sent off to Oni..
d. Volunteers these people write and translate documents for the food
bank.
e. Same person who writes in English not in the past.
f. It would be nice if there was a conversation to ensure the message is
conveyed similarly.
6. How do you attract donors?

Budget 3 mil. 2mil from grants, approx.


Direct mail, Holiday mail list, Monthly emails ENEWS, cold calling, current
donors referrals, social media (FB, TW, L-I, INT)
a. Website donate page, healthy eating, generates interest in making good
for an community approach, instead of taking a bandage approach. How
does this benefit me, or something Im interested in (donors)
b. - Health literature and goal of long term affect in community helped to gain
more grants from govnts. 2/3 grants (approx)
c. Workshops where do you work, where do you go to church, kids school,
college, agents to make a prospect lists as a tool.
- Use small group volunteers to reach out and connect with prior
-

businesses that they have a relationship with.


List of businesses wanting to contact, and then reach out through

volunteers connections and relationships.


d. How do statistical facts affect people?
e. How do emotional facts affect people?
- Different strokes for different folks
- Numbers impact emotions, sometimes in a bad way.
- An alarming statistic will sometimes put people off, leaving them
feeling helpless, dissuading them from volunteering or donating.
7. Would you say that emotion, logic, or fact play more into the whether people
donate or not? - Refer to above
a. The relationship between the person and who they are speaking with will
swing a decision one way or the other.
8. What genre would you classify the Cork and Fork flyer as?
a. Younger crowd, 35-55, professionals in the community
9. Who decides what to write; a committee, one individual, or do you write
yourself?
a. Complete control = complete responsibility not bad to remove this
obligation sometimes
- Before oniricon, everyone used to write their own

b.
c.
d.
e.

documents.cluttered website,
- Oniricaom redid the website for clearity
Website Pamphlets - onirticom
Flyers - oniricom
Donation Page -

10. How effective to you believe your organization is with its Flyers in attracting new
donors?
a. Direct mail auromated system, purchase list of people in the area( list
catagorized by demographics) incorporated happy messages similar to
the online
b. Online, storytelling is huge, and uplifting. A need for testimonials is present
and appeals to all ages. Super affective.
c. One person, Doom and Gloom works better in the direct mail approach.
d. Not up to Food Bank, Trusting oniricom to produce a strong message.
11. Have you considered incorporating some stories into your text?
a. Above
12. Why not use some more colorful, identifying conventions inside of the text, such
as; italics, bold, or capitalized font?
a. Up to Oniricom, prototypes are shown to FB to select final(sometimes)
13. Do you think adding some quotes to the text would enrich it more?
a. Testimonials volunteers, donors, and employees to write on the website,
explaining their feelings about the org
b. An expression about how the participants feel towards the org
c. Appealing to the motivations and feelings and interest of people who come
across our website, establishing a direct relation with recipients.

Das könnte Ihnen auch gefallen