the research project consists of some of the following outcomes:

1) Systematic analysis of agents vs. agents interaction and heuristics rules will be defined to
study the effects
2) Testing of human preference and perception while interacting with brands as agent will be
modeled in a simulated environment
3) Empirically data collected from human subject will be validated against the simulation
data with appropriate statistical and econometrics procedures
4) Pattern modeling of the aggregate behavior will be facilitated through the machine
learning algorithms
5) Evolving complex adaptive systems should be given a narrative outlook which will be
taken from multi-disciplinary approaches