MC DONALDS : EFFECTIVE MARKETING COMMUNICATION

The promotonal activities adopted by the Mc Donald helps to communicate

efficently with the target customers. The diagram gives an idea about the
promotion strategy of Mc Donald.
Application of above mentioned Communication Mix describes the consumes.
Some of the most famous marekting campagins of Mc Donalds are

Its all you need

Its all you need, with a kick!
Big Mac Selfie
Find the hidden big mac and win!
Try the new! 1955 BURGER
Be Happy Day!

Mc Donalds Corporate using promotional tools in right direction, today it has

became the Worlds largest leading Burger Empire and easily reaches to target
audience and transfers message.
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