WARDAH

YAMNA
SALMAN
IFRA
TALHA
STEPS DETAILS FOR MBA.
Step # 1: Introduction (Give a short synopsis of the case)
1.
2.
3.
4.
5.
6.
7.
8.

Time of case
Company Established in
Industry of operations
Geographical location
Key players
Key competitors
Products and services
Issues overview-Very General
Step # 2: Situation Analysis

External Analysis:
1. External Macro Environmental Analysis DEEP-LIST
2. External Micro Environmental Analysis
a) Porter Five forces Model (Template)
b) Five Cs Analysis
3. KSFs
4. CSFs
5. EFE
Internal Analysis:
1. Three questions;
a. Where the company is coming from
b. Where it is standing
c. Where is it heading
2. Strategic Orientation:
a) Corporate Level Strategy
i.

Growth, Stability , Turnaround or Retrenchment

ii.

Acquisitions/ Repositioning/Divestitures, JV, Mergers

b) Business Unit Level Strategy

i.

Generic Strategies

ii.

Integration, Intensive, Diversification, Defensive

c) Functional level strategies.

i.

Functional Strategies

3. Corporate Intent
a) Vision & Mission
b) Long term goals & objectives
i.

Strategic Objectives

ii.

Financial Objectives

4. Value chain analysis (VCA)

a) Fish bone diagram
b) Link ( P+, P- Template)
c) VCA & VRIN
5. Resources
a) Tangible + Intangible + Organizational capabilities = SCA
b) VRIN-RBV & SCA (Model)
c) Core Competencies of the firm
i.

Competency Tree

d) TOWS Matrix
6. Financial Analysis Using Balance Sheet, Income Statement & Cash flow Statement
a) Ratios
b) Horizontal analysis
c) Vertical analysis
d) Du Pont Analysis

7. Competitive Analysis
a) Competitors analysis General
b) CPM
8. IFE Analysis
Step # 3: Problems/Opportunities/Issues Identification
1. Main problems/opportunities/issues
a. Identify 1 Main Problem or 1 Main Opportunity or 1 of each only.
2. Sub problems/opportunities/issues
a. Identify up to 3 sub problems & opportunities combined. Dont exceed over 3 in total.
Step # 4: Strategic Alternatives
1. List of Alternatives
2. Evaluation of Alternatives
i.

MBA-Table of Pros and Cons

Step # 5: Selection of Best Alternative

Step # 6: Implementation of Alternative
1. Who is going to implement it?
2. What should be the cost of implementation?
3. What new strategies will be incorporated?
4. What will be the check points to ensure implementation process?
5. Main changes?
6. Gantt chart