SARA SCHUTTLOFFEL

9211 Shotgun Ct.

Springfield, VA 22153
(202) 375-9492
srschuttloffel@gmail.com

Dynamic and accomplished professional with broad corporate background

OBJECTIVE
Seek employment in public relations and communications at a reputed organization where my diverse
experience, academic credentials and skills could be utilized to promote mutual growth and success.

EXPERIENCE

American Red Cross| Senior Associate, Corporate and Foundation Programs (Contract)
01/2015 05/2015
Developed awareness and recruitment campaigns to further organizational objectives and development
goals
Wrote communications material to enhance donor recruitment efforts and the organizations image in
support of organizational goals
Generated social media content and conduct social media measurement/analysis
Wrote web content for internal and external websites of the American Red Cross
Developed communications templates and tools to facilitate donor engagement and donor employee
engagement
Provided other necessary communications support for the Development department

Freelance Strategic Communications | Consultant (some of the clients and related work listed below)
01/2013 present
Riverston Water, Colombo, Sri Lanka
Created a communications plan focused on branded storytelling to raise brand awareness and increase
brand recognition
Made recommendations to improve website, online communications, social media strategies and overall
brand voice
Accolades: Letter of recommendation and endorsement from client
DC Fashion Foundation (DCFF), Washington, DC
Created a communications plan focused on branded storytelling to raise brand awareness and increase
brand recognition
Made recommendations to improve online communications, social media tactics and overall brand voice.
Accolades: Letter of recommendation and endorsement from client
Lupwa Lwabumi Trust, Lusaka, Zambia
Created external communications strategy for an NGO working to build capacity of families and
communities in order to prevent children from becoming homeless
Created website content, marketing collateral and a new logo and provided instructions on social media
engagement
Accolades: Client endorsement on Facebook
Consultant for Volkswagen of America, Herndon, VA
Created a PR campaign and communications plan targeting millennials and pitched the communications
plan to the Chief Marketing Officer and the marketing department of VW in Herndon, VA
Accolades/Accomplishments: Won Georgetown University Branding Competition Award in 2013

Qorvis Communications, Washington, DC | Public Relations Assistant

11/2010 12/2012
Media relations efforts including media list development, story pitching, and developing strong ongoing
relationships with journalists, reporters and bloggers
Developed communications materials including press releases, letters to the editor, Op-Eds, blogs and fact
sheets
Developed web content for high-profile clients
Monitoring client competition coverage and complied media coverage reports
Served as a special consultant to a high-profile client
Monitored social media and conducted analysis

*Work experience prior to 2011 includes position on Capitol Hill at a congressional office.

EDUCATION
GEORGETOWN UNIVERSITY, Washington, DC
Master of Professional Studies, Public Relations and Corporate Communications
12/2014
GPA 3.77
Coursework: Crisis Communications, Leadership in Communications, Social Media, International Development Communications,
Branded Storytelling, Elements of Communications Planning, Ethics of Communications, Media Relations, Public Relations Writing,
and Capstone

South Dakota State University, Brookings, SD
8/2008
Bachelor of Arts, Political Science and Global Studies
Honors Distinction

PUBLICATIONS
THE DEVELOPMENT ELEMENT
Guidelines for the Future of Communicating About the End of Global Poverty

Public relations and communications

Crisis communications
Digital communications
Media relations
Project management
Event planning
Marketing
Branding
Storytelling

SKILLS AND EXPERTISE

Radian 6 (social media measurement and
analysis)
Cision
Photoshop
Illustrator
InDesign
Adobe Content Manager
Salesforce
Microsoft Office Suite, Access and Publishe

AFFILIATIONS
Washington Women in Public Relations
Public Relations Society of America