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BetseyMerkelInternet&SocialMediaSpecialist
June2015

Summary
PlatformDeveloper,StrategicCommunicationsandMediaSpecialistforbusinessdevelopment.

Objective
Toadvanceinnovationforbusinessdevelopment.Passionateabouttechnologydevelopment,
specializinginoutoftheboxsolutions,andcommunityengagementevangelist.

Skills

Platformconstruction.

Brandarchitect.

Creativedigitalmedia.

Contentmarketing.

SEO&analytics.

Insightleadership.

Strategicnetworkengagement.

Coach,mentorandtraincollaborativetechnologies.

WorkHistory

TheInstituteforOpenEconomicNetworks,Cleveland,Ohio
20052015
CoFounderandDirector
Architect,editorandpublisherof
www.iopen.org
,aneducationalplatformservingsocial
entrepreneursininnovationeconomies.Skills:

ArchitectWeb2.0platformtoolset.

Constructmetadatalibraries.

Establishpublishingstandardsandprotocols.

Brandmessaging.

Programandcampaigndesign.

Generateinformationproducts.

Storeandecommercecapacity.

SEOandanalytics.

Cultivatecontributor,memberanddonorrelationships.

COINsCollaborativeInnovationNetworksConference
2010
GlobalMediaStrategistandOnlineCommunityManager

RepresentedIOpen(TheInstituteforOpenEconomicNetworks)asacosponsorandmember
oftheOrganizingCommitteeforthe2ndInternationalConferenceonCollaborativeInnovation
NetworksCOINs2010hostedbytheSavannahCollegeofArt&Design(SCAD)incollaboration
withMassachusettsInstituteforTechnologysCenterforCollectiveIntelligence,WayneState
UniversityCollegeofEngineeringDepartmentofIndustrialandSystemsEngineering,and
SavannahCollegeofArtandDesign(SCAD).

BetseyMerkel,7305W.ClintonAve.,#2Cleveland,Ohio44102
Phone:2162462447Email:
betseymerkel@gmail.com

2
Projectfocusedonexecutingasocialmediainterface,digitalpublishing,strengthening
collaborativecommunitycohesion,andongoingassociatedprojectworktoengageandexpand
globalaudiencesforresearchandindustryinnovation.
COINsCollaborativeInnovationNetworks2010ConferenceSteeringCommittee
http://www.betseymerkel.com/recommendation.html

CaseWesternReserveUniversity,Cleveland,Ohio
20022005
TheCenterforRegionalEconomicIssues
DirectorofMarketingStrategistNetworkDevelopment

Researchedinnovativeleadersinacademia,business,civicandgovernmenttobuild
networksandengagethemincollaborationswithuniversitiesandcollegesandoff
campusorganizations.
Createdacivicforumprocessandengagedover3000leadersovera17monthperiodin
civildiscourseforthepurposeofcivicengagement,knowledgesharing,andenterprise
andeconomicdevelopmentinNortheastOhio.
Developedmarketingandcommunicationsprogramforcommunity,regionalandnational
audiences.
Strategizedfuturepartnershipswithuniversitiesandcolleges,communityorganizations,
corporationsandindividualstodevelopnewprojectsandprogramstopromote
exponentialchangeandgrowthforNortheastOhio.

EDUCATION
CaseWesternReserveUniversity
BA,music,19771983
ClevelandInstituteofMusic
BMMM,Music,Education,19741983

TECHNOLOGYSKILLS
Mostmajorsocialmediaplatforms:Facebook,Twitter,Google+,LinkedIn,etc.
Presentationsoftware:MicrosoftOfficeprogramssuchasPowerPointAdobe
OmnigraffleGoogleApps,etc.
Mediaarchiveandlibrarytools.CloudtechnologiesDatamanagementGoogleApps
SocialmedialibraryplatformssuchasSoundCloud,Picasa,Flickr,Vimeo,YouTube
MultimediacollectionandcurationtoolssuchasiMovie,iSkysoft,iPhoto

INTERESTS
Gardening
Cycling
Music
History

REFERENCES
Referencesavailableuponrequest.

BetseyMerkel,7305W.ClintonAve.,#2Cleveland,Ohio44102
Phone:2162462447Email:
betseymerkel@gmail.com