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Who you are What you do How you do it

visual communication
brand audit
on brand
branding voice
research
email social
vocabulary
define

on site

elevator
problems
audience pitch

personas 3- second test

research Build your


strategy
competition team

point of
difference
measures framework testing

ads ad sales
products
/monetization
affiliate
affiliate
optimisation

Launch practice
own products
Product launching
Pre launch prep

stop marketing Product planning Launch day


Discounts
PR
Product pricing
Campaigns
Advertising

Long tail

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