Mid-Annual Examination 2014

Class: 9 O
Paper: 1

Subject: Business
Time: 1 hour 30 min
Marks: 50

Attempt all Questions

Question no.1 (a): Differentiate between mass marketing and niche
marketing. [6]
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(b): Give one advantage and one disadvantage of selling to a mass

market. [4]
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Question no. 2: (a) Define the tem Market Segment. [2]
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(b): Explain any four different ways of segmenting a market. [8]
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Question no.3 (a): differentiate between product-oriented and market
oriented businesses.[4]
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(b): Define marketing budget. [2]
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(c): briefly explain two different types of information in marketing.[4]
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Question no. 4: (a) define primary research and secondary research. [4]

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(b): what are the four Ps of marketing mix? [4]
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(c): What is the term marketing mix? [2]

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Question no.5: (a) Name different qualities of a successful product. [2]
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(b): Explain different types of products. [8]
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