HUMOUR

This advert is very humorous in terms of concept and style of presenting the message to
the audience or readers. Meanwhile with the tagline LIFE IS GREAT really showing through the
picture captured nicely in humour sense. When people see this advert, first they will laugh and
later learn or get ideas and information. The advert was easy to understand and convey ideas and
clear information regarding the products that the company had to offer to the customers. This
advert is about life insurance and it portrait with a man in complete neat suits is fishing the
goldfish from the aquarium. Meaning, you gain a lot of benefits when buy the life insurance from
Great Eastern Life Insurance Company. At last the man get the big goldfish just from the
aquarium. The picture was captures humourously and yet spreading the main ideas and
information to the audience about the products.

HAPPINESS

This advert is about happiness showing the way of picture was being captured in style
and mood of happiness. The picture was captured as a happy family consist of a father, mother
and a daughter. The husband put on a neckles chain to his wife with the daughter as a witness for
the happiness moment among the family members. This picture clearly portrait a happiness.
When the audience or people see this it definitely giving information about the product that this
company wanted to sell. When you present something that precious and valueable people will
appreciate and the happiness will appear on the face. Especially you present this to your love
ones. Stands with the tagline ODE TO JOY, Poh Kong Jewellers Company has convey a message
to the people out there about their products. When people you love received the precious gift like
this definitely the moments of happiness will connect to a love and appreciate for the rest of your
life. This advert is telling simple message yet clear information to the people. It is also educate
the people to learn on how to show appreciation to your love ones.

INTRODUCTION
The advertisement is designed to convince the customer about the product and attract the
customer to purchase the products. The appeal in the advertisements is to add desire to the
customer to buy the products. As a result from the great combination of advertisement and appeal
it will encourage the customer to get the products from the particular company. Distinctive claim
of an advertising. Creating advertising appeal for a good or service begins with identifying a
reason for people to buy it. Advertising agencies then build advertising campaigns around this
appeal. Advertising appeals aim to influence the way consumers view themselves and how
buying certain products can prove to be beneficial for them. The message conveyed through
advertising appeals influences the purchasing decisions of consumers. Advertising uses appeals
as a way of persuading people to buy certain products. Advertising appeals are designed in a
way so as to create a positive image of the individuals who use certain products.