Beruflich Dokumente
Kultur Dokumente
Company and
Product
Description
Company Description
Internationalized company (formerly known as
Beijing Haohai Power Tech. Co.) led by Tony Luo
which has over 20 years industrial technology and
international business experiences in US and China
Company Description
Intends to find strategic overseas partners to import technology,
products and joint-develop China market
Capstone Turbine Corporation = 1st overseas company Haohai
Power seeks and an ideal partner for long term strategic
relationship
Interested in developing collaboration with companies to extend
application of CHP in air conditioning businesses
Executive Summary
Our Vision
To serve as the Chinese leader in the ongoing Smart grid system
and to be the forerunner of HEV bus application in China.
Our Mission
Business Plan:
To assemble and sell, at a fair price, the most advanced, most
environmentally-friendly, most fuel efficient power source available
in the Chinese market
To further expand our comparative and competitive advantage in
Micro grid system, HEV application and Emergency power source
Environmental and Social Mission:
To operate the Company in a manner that acknowledges our
corporate responsibility to improve our communities by
implementing proper business practices that are supportive of our
employees
Our Products
The following projects we have made are the represented
examples:
Our Products
Supplies special
power requirement
Satisfies field
operations, disaster
relief, and
communication
command
Generally in military,
police, and airport
vehicles
Provides electrical
power by combining
cooling and heating
power
simultaneously
Established for the
military to be used
in field operations
command
Market Differentiators
Market Analysis
Key Personnel
and Resources
Research and
Development Resources
8 Beijing Haohai employees in R&D departmental
key and supporting roles.
Market Research
Geographic Area
Market Description
Haohais vision is to become the market leader in fast
growing Chinese Smart grid industry
Market Definition
Competitive Analysis
Requirement Analysis
Micro turbine = popular
energy saving application
system in US, Europe, and
Japan
New market
Technological and service
barriers are high
Competitive Advantages
Top Business Partners of Haohai
Power:
Extensive
capability in
manufacturing
, R&D, service
and
investment of
gas turbines
Superior
reputation
and vast
customer
base
Competitive Advantages
CASC, CAIC and Towercrest allowed Haohai Power to accumulate
huge manpower of marketing, services and planning
Sales Strategy
Completion of Capstone micro turbine projects are
as followed:
Sales Forecast
(RMB)
Mobile CHP
System
Mobile CCHP
System
Mobile Power
System
Micro Grid
2011
2012
2013
2014
2015
4,200,000
5,000,000
7,300,000
7,900,000
8,000,000
6,100,000
8,450,000
10,500,000
11,900,000
12,000,000
3,200,000
3,400,000
3,900,000
4,000,000
4,000,000
1,700,000
3,500,000
18,000,000