Robert Dunford

2275 Lakeshore Blvd. West

Toronto, Ontario M8V 3Y3

Office: 416-988-1394
robert.dunford@gmail.com

Summary
A senior marketing and sales professional with expertise in sales, sales management and direct marketing
for over 15 years. Senior Vice President Marketing and Sales in Owen Media Partners, a business
involved in the sales of online electronic products and services in the business information market space.
Significant experience in strategic marketing planning, sales force development and infrastructure,
guiding business growth from less than one million to over six million in annual revenues. Over 20
years experience selling marketing and advertising services to small and medium sized business.

Career Focus
A results-oriented Marketing Manager with:
the ability to lead organizations to successful product launches and higher revenues
expertise in developing client relations
managing all facets of sales and marketing efforts in Canada, the United States and Mexico of
products to a B2B client base of over 10,000 customers
A creative leader with strength and success in:
international product marketing, promotions, public relations, project and communications
management
people management and training, account management, and written and oral communications
developing and motivating team members, and creating mutually beneficial solutions in customer /
partner negotiations
directly managing a team of 15 leading a team of more than 40 staff providing a full range of
marketing and sales support functions including: product development and support, marketing
communications in print, electronic and web-based
providing sales support and training via automated tools e.g. CRM, and sales engineering.
A performance-driven business manager with:
skills in creating and developing marketing plans and leading successful product launches,
promotions and development
extensive international product marketing to French, Spanish and English customers in Canada,
United States and Mexico via email, direct mail, print advertising, telephone, opt in Newsletters, web
sites
a broad-based background in highly competitive and dynamic organizations
recognition as a decisive leader and excellent team player.

Accomplishments
Data Organization/CRM
Hired and managed the group that collected, classified, recorded, verified and enhanced client data to help
the sales department generate more leads and sales opportunities. Subsequently managed out source of
data collection to third party to reduce overall costs and overheads.
Sales and Promotion
Hired, trained and managed outside (40+) and inside (15+) sales groups selling advertising and data
products. Hired, trained and managed marketing group of 3 full time staff. Led Owen Media Partners to
two appearances on the Profit 100 (2004 and 2005). Developed direct mass mailings which resulted in
8% growth of customer base. Generated significant leads for sales group through online marketing.
Implemented strategy targeting high-value customers.

Organizational Development
Led executive and director level discussions and planning sessions steering company direction.
Successfully negotiated the acquisitions and horizontal integration of many businesses including Profile
Canada, Solunet Infomex, SafetyWorld and Canadian Trade Index.
Research and Analysis
Managed the research department of 6 people in collecting information about manufacturing and trucking
companies in Canada. Published and successfully sold research results to Human Resource community in
North America.
Branding
Designed and executed several branding plans to enhance reputation and reach of business brands such as
Profile Canada. Conducted studies to create messaging strategy.
SEO/SEM Strategies
Increased website traffic by 50% to over 1K daily views through effective meta-tagging, blogging and
search engine submissions.
Email Marketing
Directed team to develop database of email newsletter members for monthly product update emails to
increase credibility and client awareness by developing technical/non-technical marketing collateral and
presentations, public relations campaigns, articles and newsletters. Utilized HTML coding strategies to
design dynamic email messages and tracking software to follow customer conversation rates, increasing
email campaign efficiency.

Summary of Skills

Marketing and Sales Management

Data mining/CRM
Google AdWords
Online marketing strategies
Sales Management
Internet marketing
Marketing materials development
SEO/SEM strategies
Strategic planning
Customer targeting
Advertising solution development
Web Traffic analysis

Negotiation skills
Complex problem resolution
Technical writing
Instructional design
Press release writing
Web-based reporting tools
Conflict resolution
Strategic partnerships
Re-seller relationship optimization
Competitive analysis
Campaign performance tracking

Education
Univerity of Toronto Bachelor of Commerce Double major in Marketing and Economics
Univerity of Toronto Digital Marketing Management Certificate expected completion 2015
LunaMetrics - Google School for Google AdWords and Google Analytics.