EZ-P

Billy Hughes
Alex Minnig
Lily Van
Shelbie Wright

Streamlining health
records for physical therapy
private practices.

INTRODUCTION

EZ-P

EZ-PT is a Software as a Service (SaaS)

provider for private Physical Therapy
practices
EZ-PTs EHR system is a 100% online
environment designed to optimize
performance of private practices
EZ-PT increases our customers operating
efficiency and dramatically reduces costs

EZ-P

PROBLEM

INEFFICIENC
IES

PTS
ARE
LOSIN
G
MONE
Y
PAPER
EXPENSES

PENDING
GOVT.
REGULATIO
NS

SOLUTION
EHR software built on
a software as a
service (SaaS) model
No servers, no
software, no IT staff to
manage

Use a lean software

development process

EZ-P

EZ-P
MARKET & INDUSTRY
Cost based marketing to target affordability for the
private practice market segment
The EMR industry is growing at an exponential rate
Current Annual income of $29.6 billion
Average annual growth rate of 4.5% (from 08-13),
including a 5.7% rise in 2013
Employment of 300,400 with over 105,500 Businesses
Expected establishments growth by 2016: 105,587
123,351

Physical Therapy industry is fragmented with both

large and privately owned practices
There is an equal percentage (21.6%) of Physical
Therapists working out of Hospital-based outpatient
clinics and private outpatient practices

Sales

There currently appear to be a large number of

practices that are unaware of existing PT EMR
solutions

Hospital-based
PT's
Academic
Institutions
Acute Care

One potential solution is to partner with insurance,

government agencies, and various PT associations to
increase visibility get endorsed to the smaller practices

11.6
21.6
5.1 21.6
6.5
8.7

Private Practice
Extended Care
Home Care

COMPETITION
Strengths

Weaknesses

EZ-P
Opportunities

Low cost
Reported
Exploit rate
Physician
inefficiencies
increases
Quality
Increased
Reporting
costs to meet
System (PQRS)
PQRS eligibility
certified
PQRS certified
Developed in
cooperation
with APTA

Other EHR
providers

Higher cost

Large
No direct
businesses
concentration
with a lot of
on PT needs
funding
Likely late to
Potentially
market
modify existing
platforms

Exploit high
cost model

First to market
advantage

COMPETITION
Only 28% of the entire EMR/EHR market
(includes physicians and other medical
services) use a web-based solution
Unknown % is specifically targeting PTs
WebPT is the primary competitor identified
providing web-based EHR with a PT focus

Competitors pricing ranges from $49 a

month and up
WebPT starts at $49 per PT and goes up
with additional data usage
Another low-tech competitor has the
following pricing model:
1 user for $69/month
3 users for $89/month
5 users for $99/month
Additional users are each $10/month

EZ-P

EZ-P
BUSINESS MODEL
Core
Strategy
We provide
services that
maximize
efficiency
and improve
the quality
of patient
care in the
Physical
Therapy field

Strategic
Resource
s
First hand
Physical
Therapy
experience
from being a
Technician, a
patient, and
a PrePhysical
Therapy
Student

Partners
hip
Network

Custome
r
Interface

Extensive
communicati
on with
insurance
companies

Private
Physical
Therapy
clinics

Constant
consumer
feedback and
R&D

Monthly
Subscription
based
revenue

EZ-P
BUSINESS MODEL
Enter market with Lean SW
development
Get base product
Charge initial customers low rate with the
knowledge that they will give feedback to
help us develop a finalized product
Move finalized system to market

EZ-P

MANAGEMENT
EZ-PT Team
Skills:

PT
Experien
ce

Marketin
g

Alex
Minnig

Billy
Hughes

Lily Van

Shelbie
Wright

Software
Develope
r
Lawyer

Finances

Tech
Skills

Strategy

Legal

EZ-P
MARKETING PLAN
Start with grass roots (boots on the
ground) marketing
Utilize Google AdSense and AdWords
Join the approved vendor list for
Medicare/Medicaid
Become PQRS compliant

Partner with insurers

Anticipates government regulations and may
potentially get be first on additional
approved vendor lists

EZ-P
FINANCIAL PROJECTIONS
Revenue Projections
Avg. Cost per
Clinic
Customers
Yearly Revenue
Compounding
Rev.

Year 1 / 2015

Year 2 / 2016

Year 3 / 2017

$6,120

$6,120

$6,120

45

90

150

$275,400

$550,800

$918,000

$826,200

$1,744,200

FUNDING

EZ-P

We need $500,000
This will cover initial SW development and
marketing fees.
Initial legal team expenses.
Marketing.
Additional product and market research.

In return for:
10% equity in EZ-PT.

EZ-P

TIMELINE

February
2014
Acquire
Needed
Funding.

March 2014
Hire legal
and
software
teams.

January
2015
Introduce
EZ-PT to
market.

January
2017
Introduce
Updated
System.

QUES

IONS?