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Your Communications Partner

Know Us
MAV Communications, a Public Relations & Social
Media

Marketing

outfit

was

incorporated

in

September 2013

However, its journey started in November 2011


when Ms. Vibhuti Amarnath Agrawal took the
independent route after spending 10 years in the
corporate world

Know Us
At MAV Communications, we partner with our
clients in various aspects of communication
including:
o Planning
o Crisis Management
o Internal Communications
o Media Relations and
o Social Media Marketing among others

Know Us
We treat this as a Communications Bureau
wherein we take each client as a case that
requires

different

kind

of

research,

facts

assimilation, thereby creating a suitable roadmap


Currently operating from Mumbai, we work with
like-minded independent associates all over India

Services On Offer

Social Media
Marketing

What Is Social Media All


About?
Social Media simply means socializing through a
media

It helps seek views and share reviews


Hey, did u
see d new
car?

Brilliant
colour &
shape
Gud pick-up
also

How Is It Different?
Public
Relations

Consumers

(endorsements from a third party (media) helps


establish credibility)

Advertising

Consumers

(helps create awareness)

Social Media

Consumers

(cuts the middlemen and connects you directly with


your audience)

Components Offered
Social Media Marketing
Online Reputation Management
SMRs Social Media Releases
Influencer Engagement

Social Media Marketing


This involves creating & maintaining Brand properties
on various Social Media platforms including

Online Reputation
Management
This involves listening to what your audiences are
saying on various forums about the Brand /
Products / Services
Online

forums

including

Facebook,

Twitter,

Discussion forums, Consumer sites, etc. are


monitored for Brand /Corporate mentions

SMRs Social Media


Releases
Press notes are released on online forums as and
when required
This helps in reaching out to a wider audience
across the world

Influencer Engagement
This involves using online influencers i.e., Bloggers

to spread the word through honest and transparent


reviews of products & services offered by the Brand

Product reviews

Contests on their
page/blogs

Public Relations

Public Relations is about enhancing ones


image among its relevant audience

Components Offered
Media Relations
Media Training
Reviews / Influencer Engagement
Corporate Profiling & Media Releases

Media Relations
The most important aspect of any PR exercise is
to build and maintain cordial relations with the
relevant media
This not only helps in getting the right news out
but plays a key role during crisis

Media Training
As is rightly said Nothing Is Off The Record With
The Media
Hence, it is important to decode the Media DNA
to handle them better and use them for our own
benefit
This is done through discussions and role play

Reviews / Influencer
Engagement
Getting

endorsed

by

reliable

third

party

(media / influencers) always leads to creation of


goodwill and credibility for the Brand
Getting

products

&

services

reviewed

by

journalists / influencers helps achieve this target

Corporate Profiling / Media


Releases
Right visibility sells right. Hence, it is important to
generate

visibility

for

the

Brand

and

Spokespeople in the right spots


In addition, press notes are used as a channel to
connect with the media from time-to-time with
relevant information

Team

Vibhuti Amarnath Agrawal,


Director
A communications professional with over 12
years of experience
Has worked with some of the leading agencies in
India

including

Communications,

Vaishnavi
Rediffusion

Y&R,

Corporate
Comma

Consulting and Windchimes Communications

Vibhuti Amarnath Agrawal,


Director
Has serviced clients across sectors:
o Public Relations: Tata Teleservices, Mumbai Metro One
Private Limited, PVR Cinemas, Hyundai Motors, Cleartrip,
HTC among others
o Social Media: Loop Mobile, Sony Music, Huawei Ideos,
Kochi IPL, Lakme Salons, Infosys, eBay, SIL among
others

Clients Serviced Under MAV

Other Clients Serviced Since


2011