Beruflich Dokumente
Kultur Dokumente
Fall 2008
MGT301- Principles of Marketing (Session - 2)
► Introduction
► Decline
► Growth
► Maturity
► Decline
► Maturity
► Introduction
► Growth
► Product development
► Introduction
► Growth
► Maturity
► Innovators
► Late majority
► Early Adopter
► Early Majority
► Business feasibility
► Feasibility study
► Business analysis
► Product acceptance
► Product line
► Line extension
► Private brand
► Product bandwidth
► Design
► Style
► Variable
► Packaging
► Actual product
► Augmented product
► Core benefit
► Co-branding
► Concentrated marketing
► Mass marketing
► Targeted marketing
► Market segmentation
► Derived demands
► Steady demands
► Fluctuating
► Competitive
► Motive
► Belief
► Behavior
► Attitude
► Motive
► Role
► Lifestyle
► Tradition
► Belief
► Subculture
► Post purchase feeling
► Stimulus-response Model
► Mail
► Telephone
► Personal interview
► Population
► Descriptive
► Exploratory
► Causal
► Corrective
► Promotion
► Self-study
► Marketing research
► Cost-benefit analysis
► The government
► External partners
► Various publics
► Competitors
► Crucial
► Core
► Secondary
► Primary
► The suppliers
► The competitors
► The companies
► The publics
► Product improvement
► Market saturation
► Market growth
► Market development
► Long-range planning
► Short-range planning
► Annual planning
► Strategic planning
► Mindless marketing
► Ethics in marketing
► Societal marketing
► Not-for-profit marketing
ANSWER:
•He should satisfy the customers' need with quality product, competitive price and
satisfaction on the company's brand.
•He should meet the market demand by supplying sufficient quantity of his
products as, when and where demanded.
•He should use the modern techniques of promotion of his product or service to
convince the mind of customers.
•He should provide good after sale services to further satisfy the customers.
Feedback from the market and take remedial measures to improve the quality of
product, packaging and labeling should also be improved.
•He will have good market survey to ensure the improvement of his product and
competitive price.