INSTRUCTORS MANUAL

NeilTracey(KwantlenPolytechnicUniversity)

MARKETING: Real People,

Real Choices
Fourth Canadian Edition
MichaelR.Solomon(SaintJosephsUniversity)
GregW.Marshall(RollinsCollege)
ElnoraW.Stuart(UniversityofSouthCarolinaUpstate)
J.BrockSmith(UniversityofVictoria)
SylvainCharlebois(UniversityofGuelph)
BhupeshShah(SenecaCollege)

Toronto

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Marketing: Real People, Real Choices, Fourth Canadian Edition, by Solomon,Marshall,
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Contents:
PARTI
MakeMarketingValueDecisions

CHAPTER1
WelcometotheWorldofMarketing:CreateandDeliverValue
CHAPTER2
StrategicMarketPlanning:TaketheBigPicture
CBCVIDEOCASEPART1JunkFood

PARTII
UnderstandConsumersValueNeeds
CHAPTER3
MarketingResearch:Gather,Analyze,andUseInformation
CHAPTER4
ConsumerBehaviour:HowandWhyWeBuy
CHAPTER5
BusinesstoBusinessMarkets:HowandWhyOrganizationsBuy
CHAPTER6
SharpentheFocus:TargetMarketingStrategiesandCustomer
RelationshipManagement
CBCVIDEOCASEPART2ElectricFuture

PARTIII
CreatetheValueProposition
CHAPTER7
CreatetheProduct
CHAPTER8
ManagetheProduct
CHAPTER9
PricetheProduct
CBCVIDEOCASEPART3ElectricCars

PARTIV
CommunicateandDelivertheValueProposition
CHAPTER10
FromOnetoManytoManytoMany:TraditionalandNewMedia
CHAPTER11
Advertising,PublicRelations,Promotions,DirectMarketing,and
PersonalSelling
CHAPTER12
DeliverValuethroughSupplyChainManagement,Channelsof
Distribution,andLogistics
CBCVIDEOCASEPART4Boomers
CBCVIDEOCASE(BonusCase)PART4WebTV

Copyright 2013 Pearson Canada Inc.