Chapter 18

Store Layout, Design and

Visual Merchandising

McGraw-Hill/Irwin
PPT
18-1
Levy/Weitz: Retailing Management, 5/e

Copyright 2004 by The McGraw-Hill Companies, Inc. All rights

Store Design Objectives

Consistent with retailers ______ and
_________
Positive influence on customer
satisfaction and purchase behavior
Cost effective
__________
Meet needs of disabled
PPT 18-2

1990 ADA
(American Disabilities Act)
A federal civil rights law
Calls for reasonable access to merchandise
and services in a retail store that was built
before ____. Stores built after ____ must be
fully accessible.

PPT 18-3

Types of Store Layouts

Grid
Racetrack
Free Form

PPT 18-4

Receiving & storage

Grid Store Layout

Fruit

Vegetables

Books, magazines, seasonal

display
Checkouts

Cart
area
Entrance

Office &
customer
service
Exit
PPT 18-5

Free-Form Layout

Pants

Clearance
Items

Feature
Open Display Window

PPT 18-6

Tops

Tops

Accessories

Checkout counter

Feature
Open Display Window

Hats and Handbags

Dressing Rooms

Underwear

Skirts and Dresses

Jeans

Casual Wear

Stockings

Storage, Receiving, Marketing

Display Areas
Feature areas
___ caps
Promotional _____
Freestanding
fixtures
Point-of-sale areas
Walls
PPT 18-7

Space Planning
Allocating floor/shelf space locating merchandise
in store (or on website)
Where should merchandise be displayed?
How much space should be allocated to each
category/item?
How many items of each SKUs should be
displayed?

PPT 18-8

Evaluating Space Productivity

1. Sales per square foot

2. Capture rate
3. Boomerang rate
4. Density check

PPT 18-9

Merchandise
Presentation Techniques

_____ Organization
Price Lining
Vertical Merchandising
_______ Merchandising
Frontal Presentation

PPT 18-10

Types of Apparel Display Fixtures

Gondola

Rounder
PPT 18-11

Straight Rack

Four-Way

Creating a Store Environment

Color

Lightin
g
Store
Atmosphere

Scent

PPT 18-12

Musi
c