AAO/AO HELD ON: 11.12.2011 Directions (1-5) : Fill in cach of the numbered blanks in the fol- Jowing passage with the most suit able word out of the alternative given against each number. (1) her monumental reputation the Mona Lisa was a (2) thirty-one inches by twenty one inches. small- cer even than the poster of her sold in the Louvre Gift shop. She hung on the north west wall'of the Salte des Etats (3) a two inch-thick pane of protective plodglas. Painted on a popular wood pane! her (4) mtst~ filled atmosphere was attributed to Da Vinci's mastery of the sfumato style, in which forms appear to (5) tn to one another. L. (I) Despite (2) Unlikely to (9) Even with (4) None of the above (4) None of the above (ta (20n (3) Behind (4) None of the above (10 Ethereal [21 Cunous [31 Pictorial [4) None of the above } Get duplicated (2) Evaporate {3) Constituted (4) None of the above Directions (6-11) : Choose the right ‘parts of speech’ of the words given in the questions below. 8. Degauss ()Noun (3) Verb [4] None of the above MARCH 2012 (2) Adjective PRATIYOGITA KIRAN MODEL SOLVED PAPER GENERAL INSURANCE CORPORATION Culvert (1) Noun (2) Adjective (3) Verb, (a) None of the above Plumose (Q)Noun (2) Adjective (2) Mets (4) None of the above Marwud ()Neun (2)Adjective + 1 Verb (4) None of the above Maleyon (1) Noun (2) Adjective (a) Vab [4) None of the above Shard ()) Noun I2) Adjective (9) Verb (4) None of the above Directions (12-20) : Read the passage and answer the questions ; The last one in this long pro- cession of silent men and women was a little wizened old man. Even he carried a load of two baskets. slungon a pole on his shoulder, the same load of a folded quilt, a caul- dron, But there was only one caul @ron. In the other basket it seemed there was a quill, extremely ragged and patehed but clean still. Al- though the load was light, it was too much for the old man. It was evident that in usual times he would be beyond the age of work and was perhaps unaccustomed te such Tabour tn recent years. His breath whistled as he staggered along and he strained his eyes to watch those ‘who were ahead, of him lest he be left behind, and his old wrinkled face www. was sel in as sort of gasping agony Suddenly he could go no more He set his burden down with grea gentlcness and sank upon the ground, his head sunk between his knees. his eyes closed, panting des- perately. Starved as he was, a lite blood rose in dark patches on ha cheeks. A vendor selling hot noo- dies set his stand near, and shout- ‘ed his trade ery, and the light from the stand fell on the old man’s drooping figure. A man passing stopped and muttered. looked at him. swear 1 can give no more this) day if am toed my own ceen noth ing but noodies— but here is Unt! old man, He brought out of he ragged grdie a bit of silver coin. ane after 2 moment's hesitation an muttering, he added to it a coppe: penny. f “There, old father’, he said with a sort of bitter heartiness. “let me see you cal noodles.” The old man lifted his head slowly. He said: ‘Ser. I did not beg of you. Sir. we have food land and we have never been starving like this before, having suck good land, But this year the river rose and men slarce even on good land at such times.. Sir. we now, have no seed lefl. We have eaten our seed." Take it’, said the man, and he dropped the money into the old man’s apron and went on his way, sighing. ‘The vender prepared his bowled noodles and called out. ‘How many will you eat. old man? The old maa, said, ‘One small bow! is enough Then the old man rose with great effort and took the bow! be tween his shaking hand and be went to the other basket. He pulled aside the quilt until ane could see the shrunken face of a émall boy lying with his eyes fast closed. The ‘old man bifted hts head 0 that hs. mouth could touch the edie of the ranprakashan.com ; iMODEL SOLVED PAPER ule bowl, he began to swallow fee- bly unul the hot mixture was fi ished. The old man kept tui ing to him “There my heart there. my child...” “Your grandson? Said the vendor. "Yes. the son of my only son. Both my son and his wife were drowned as they worked on our land when our dikes broke.” ‘But you have the sil- ver bil? cried the verder, astonished to see that the old man ordered on more. The od man shook his head. “That is for nced’ The best I can do for this grandson of mine to buy & little seed for the land.......Yea. even, I die and others must plant i the land must be pul to seed’. 12. Meaning of Cauldron (1) Narrow necked earthen pot (2) Large ketule for boiling or heating hquid 13) Metallic pot for carrying water (Metallic box to carry clothes |. The background of the ‘episode ts (1) France: (Q) New York (3/China (4) England |} Meaning of stagger (1) To reel from side to side (2) To walk unsteadily (8) To bend the body (a) None of the above The passer by was: (0) Very rich (2) Not quite rich (@) Very poor (4) Unkind (1) He was afraid of being eft behind (2) was getting dark (3) His eye sight was very poor (4) It was too hot ‘The men and women in the procession were silent because : (1) They éarried much loads 12) They were busy walking (3) They were ured (4) They were frightened 18. . Find the mis-match. . A. Band C enter into a part- J. Ais twice as good a workman . Each boy contributed rupees x of y+ YM Of x) Is: www.kiranprakashan.com ve old man hesitated lo take the atlver coin because (1) He did not understand why the man was giving him a coin (2) He was surprised (3) 1 was below his dignity to take alms (4) He had enough money Meaning of panting (1) Dizziness: (2) Slow breathing (3) Rapid breathing (4) Lay down straight (1) unaccustomed- not used to (2) agony-hungry (S}desperately-without both: ering about anything (4) drooping-bent nerahip. A invests some mon- ey al the beginning. B invests double the amount after 6 months and C invests thrice the amount after $ months. If the annual profit be Rs, 27000 C's share is: QR, 9000 (2)Rs. 11250 (3) Rs. 10,800 (4) Rs. 8625 ‘a3 B and together they finish apiece of work in 14 days. The number of days taken by A alone to finish thé wark ts : ay (2y21 (a) 28 (aaa ‘equal to the number of girls nd each girl contributed ru. equal to the number of In aclass of 60 students. | if the total amount Unus col- lected 1s Rs. 1600. how many boys are there in the class? ms mes (3)50 (4) Data Inadequate )e% of y 2) y % of x (3) 2% of ay (4) xy % of 3 GENERAL INSURANCE CORPORATION AAO EXAM 25. Two barrels contain a mixture: of ethanol and gasoline, The content of the ethanol is 60% in the first barrel and 306 in the second barrel, In what ra Uo must Uhe ntixtures from the first and the second barrels be taken te form a mixture con ‘taining 50% ethanol? ayia (2y2s1 (2a 32 . The angles of a convex hexa: gon in. degrees are iniegers.and in anthmetic progression. Land ‘M denote the largest of these @ angles. Then the maoomum val- vue that M cam take is: (1) 125degree (2) 160degree (3) 17Sdegree (4) 179 degree ‘Two straight lines can dieaide a circular disk into a maxi; mum Of 4 parts. Likewise into how many parts can, four straight bnes divide a circu- lar disk ? ws ae 13)10 au ‘The currencies in cuuntries M and N are denoted by mandn respectively. The exchange ratein 1990 was Im, @.6n the price level in 2006 in M and are 180 and 400 respectively with 1990 as a base of 100. ‘The exchange rate im 2006 based solely on the purchas- ng power parity consideration: isim: (00.225 n (2)0.625 n (3) L.6n (4)3.6n The age of Mr. Bhagat in 2002 was 1/90 of his birth year, What is his age in 2006 ? (1) 30 (ay 28 (3) 26. (ay 22 Directions (90-91) : The cost ‘of fuel running the engine of an army tank is proportional to the square of the speed and Rs. 64 per hour for a speed of 16 kmph. Other coats amount lo Rs. 400 per hour, The tank has o make a journcy of 400 km at a constant speed. MARCH 20 ceMODEL SOLVED PAPER : GENERAL INSURANCE CORPORATION AAO EXAM Mont counomical speed for journey (1) 20 kmph (2)30kmph 13) 35-kmph (41 40kmph + The total cost for the journey al this mngst ceonomucal speed is UR». 6000 (2) Rs. 8000 (9)Rs. 10000 (4) Rs. 11000 - In a market mesearch sect, 20%eopted for Nirma dewsgent whereas 60% opted for Surf Blue detergent. The rest were unsure. if the difference be- tween those who opted for Surf Blue and those who were uncertain is 720, How many respondents were covered in the survey ? (11 1800 (2) 440 (313500 (41 Dats Inadequate } A-property Lax increase was proposed hy a municipal cor- poration und it.was observed that 40% of the property own- fers favoured it while 80% of the non-owners of property favoured i. If 70% af voters are property wwners, what is {he probability that a voter se- lected at random would be the “one favouring the increase? a) 0.80 i052 (a)040 (4) Data Inadequate . Atoothed wheel of diameter 50 om is altached to a smaller wheel of dumeter 30-cm, How many ‘revolutions will the smaller wheel make when the larger one Ed 15 revolu- tions? t)i6 ¥2)20 (25 4).30 Prof. Chatterjee bought a car and got 15% of its original prices. a dealer's discount. He then sold it at 20% profit on | his purchase price. What per- | centage profit did he get on the _ Sriginal price ? (1) 358, (3) 5% (2) 12% (4) 17% . The area of a rectangle gets re- duced by 9 sq. metre if tts length 1s reduced by Sen and breadth is increased by 3m. If we inerease Use length by 2m and breadth by 3m, the area Is increased by 67aq. metre. ‘The length of the rectangle ts: (1) 9m (2) 1.6m (3) 17m (4) 185m, A dinner party 1s 10 be fixed for a group of 100 persons. In this party, 50 persons do not prefer fish, 60 prefer chicken and 10 do not prefer either chicken or fish. Find the num: \ber of people who prefer both fish and chicken. (20 (2390 . (3)40 (aio ‘The average of marks obtained tn 120 students was 35. If the average of passed candidates was 39 and that of failed can- didates is 15, the number of candidates whe passed the ex- amination is: . 4) too fa) 110 (a) 120 la) 80 ‘There-are (wo examination halls, Pand Q. If lO students are sent from P to Q. Uhen the fumber of students in each room is same. If 20 students are sent from Q to P then the number of students in Pts dou- ble of that in Q. The number of students in P and Q respee- Uvely are (1)60.40 (2) 70,50 (3) 0.60 (4) 100.80 . Ifa number of two digits isk times the sum of its digits, then the number formed by in- terchanging the digits ts the sum of the digits smultiplied by: (aek (2) 10+k (ay ni- ke Rr Directions (41-44) : Study the following graph and answer the questions. © Quanuty in takh-tins: @ Value in crores of Rupees + In which year, the value per tonne was mintmum ? (1) 1996. (a) 1997 (9) 1999 (a) 2000 . What was the approximate percent increase th export val- tue from 1996-2000? u)350 (2)3903 194993 (8) None of these . What was the percent drop in ‘export quantity from 1996 to 1997? Ww (2)90 13)25 14) None of these |. If tn 1989, the procensed food \Uns were exported at the same wate per tin as that in 1998, what would be the value of ex- ort in 1999 fin crore of Rs.1? 01409, 2)975. (3) 82 44).990 Directions (45-48) : Mr. and Mrs, Sharma have two children Asha and Shashi, Shashi married Radha, daughter of Mrs. Mahajan. Suresh, Son of Mrs. Mahajan mar- ried Rita, Sonu and Rocky are born to Suresh and Rita. Uma and Sudha are daughters of Shashi and Radha. , 45. What is the sumname of Sonu? (0) Mahajan (2) Sharma (3) Shashi DP mancnzoe ‘www.kiranprakashan.comMODEL SOLVED PAPER :GENERAL INSURANCE CORPORATION AAO EXAM (4) None of these Gi. Which part denotes people who Directions (58-69) : In the fol How ts Suresh related to] know English but not Doctor, | lowing questions find out the miss- Sudha? nor Post Oraduate nor Asian | ing number: i 00) Brother nor Indian? a @)Uncle ae a6 a> £9) Maternal uncle (10 9 G2 Ci (Cousin . Which parts denotes Post + What is Sudha's relation to| Graduate indian? Atha? ‘i Wwe en GD a» (Sister ws wa (Q) Niece Which part denotes only Indi- Bau an whe knows English ? CO Ge Ho Deugyar : (yo 9 . How ts Soow related to Mr] [ayy ae mao ay25 Mahajan? Doctors who at (0) Sister-in-law Sahih pari aieews Doclots: ~ (2)Grandson ee f1gon alae. NY Ia) None of these =” *) |. In a certain code."FAVOUR' 1s wih rei cone oly ia written as EBUPTS'. How ts ee ON ‘DAGGER’ written in that ay) on ws 10 code 7 2 as (az (ayi7 (I) EBHHFS: ‘Which part denotes Asian Post (2) CBFHDS: Graduates who know Engitsh? | 60. How many seca oes (9) CBFFDS ws a7 carbo eames by sing sare letters. of the word NOT’? ()ERFHDS we wi. : (One (a) Two 3] Ledeen rarer seae bene (Three (4) Four [9] nation of figures best represent | = trectloms (81-64): A compa- [aa] tales fathers, human beings? | sy jgmtens night prehucts, GFL S.T. U,V. W.¥, and Zin oneof the four metros of India. The r ca ie rere nunched anc afer tic eshcr (3) e561 (4) 729 over the period of 6 months in 2006. ‘Directions (51-86) : Examine a _ ‘The order in which the products the piven Venn diagram and answer were launched is consistent with the following questions the following conditions: ‘V. tslaunched before both ¥ and Q - Pom @ ets launched after Z ‘Graduates ‘T gets launched before ¥ but af- Asien Ina ter R S gets launched after V R gets launched before W Which one of the following could be true? (IVY ts the second product to be launched (2) Ris the third product to be launched (819 ts the fourth, product to ‘be launched : + (4) ts the fifth product ta be launchedMODEL SOLVED PAPER : GENERAL INSURANCE CORPORATION AAO EXAM, 62. If Z is the seventh product to (Conctustons : 72. Abus started from bus stop P. ‘be launched, then which one 1, Seete hesthickattonin, developed engine trouble and ‘of the following could be true? L 5S arin’ reached bus stop @. 40 min. (1)W ts the fith product tebe | gp Suseeente ae Ite: Wha he sence ay eine hard orem te 1. All pants are skirts. ene be launched Hj Ne nets asa I. The engine trouble devel- (3) is the sccond product to Conctustons : Soireeaz ioe belaunched 1. Some skirts arcipants. from bus stop P'and the (4) ts the 6th product to be Hi, All shirts are pants. 7 1 pence Seam tet ecto . Gis launched then ch of the fl mreoenee. the oniginal speed. Oe aaa ks ‘Conciusfons: |. The engine trouble devel- minutes f, Merge «ane "entrar neon (2)T is the 2nd product to be oe “and the speed reduced to Re Ee pee ETeowal te p Se loot FO) ofthe original apeed. (4) W is the 4th product to be Conchanlons : © | 28. What isthe value of prime launched 1. All fanny are cartoons. number x? . IFS is the fith, tobe ra g : et ee eee aie rae 19 gto two chen number noe Sere Pollow the given Initractions : Th. ys a ewo dign number, ee aupened PPM | Bach tiem has a question (l- | 24, Whai ia the Time diference in (2) ¥ is the seventh product to | wed by two statements. ‘Nairobi and Mumbat ? be launched Mark (1) ifthe question can be | 1. "The departure timc al Nairo- (3) Tis the sbcth product to'be | answered by statement | alone. bi is exactly 6 PM. local launched Mark (2) if the question can be lime and the arrwval Wine in (4) None of these answered with the help of i alan Mumbat ts next day 3.AM Directions (65:66) : In cach | Mark (3) ifthe quesiion can be local time, question below are given two state: | answered with the help of both the: TL. Plight time ts six hours. ments followed by twe conctusions | statements tnx not with the help of | 76, Sujata is the etdeat daughter numbered |and ll, You have to tke | cither statement tlsell What ts the current age of her the twoigiven stateanents to be true | bark (4) if the question can- nines even if they seem to be at variance | no be andwered ‘with the help of L. Current age of Sujata ta 25 Gods OMG of Che hare mater | both the statements. ‘years and ecrvcra ugeol ber Sions logically folows from the two | 70>, The average of three quotations sister Sangerta ts 20 years, A statements. Read ‘both the | for particular terms Rs. 120. Sangeeta's current age ts Eidtemenes ane ge answer aa * 4s the highest quotation tess i UU) onty Conclusion Hollows | Univ or equal to Rs. 1397 rd of father's age five (I ifonly Conclusion I follows: 1 ea leoeet quotation ts of | saat feet a IL, One of the quotation ts Ra. ‘Alka has two sisters and one ee 125. : brother. How many sisters 1. Some Art works are paint-| 71. How many people, read both| does Sandhya have ? ings. ‘Economie Times and Fingncial 1. Alka arid Sandhya are Sis U. All paintings are Mas Express? i ters. 1. Out of300readers, 200 réad 1, Sandhya has one brother, ‘Conclusions Financial Express. 220 read | 77. Madhav likes car X because its All Master pieces are paint. Economic Times and $0 Coat Rat. 5.00,000 ts cheapest ings . read Indian Express. ‘in C segment and Raghav likes , Il. Some Master pleces are Art |. Outef total 300 readers 220| car Y. because Hs cost were read Economic Times. 200 Rs.7,00,000 ts highest in C reads Financial Express segment. Which vehicie will be and 50 read Neither. selected by Keshav ? www.kiranprakashan.comMODEL SOLVED PAPER 1 GENERAL INSURANCE CORPORATION AAO EXAM 1. Keshav is locking for a car | 88. which is average represen: tation of © segment. I, Keshav's budget ss around Rs. 5.50.00 Directions (76-00) : Refer to the following table. Given below are the win loss histortes of four tennis . a win caries an award of Rs. 1500 and a loss of Rs. 1000 which ts the largest difference im prize moncy earned among the four ? (1) Rs. 7000. (2) Re. 14000 (3) Rs. 5000 (4) Ris, 8000, ‘As in the case above, what is the lowest average prize mon- gene mn oe ee er w 35 (2) Rs. 1300 tart ]i195 ay Rs. 1150 . the case abowe, what 18 the highest average prize mon- ey won per match by any play er? (Rs. 1495. (2) Rs. 1360 (3) Rs, 1460 (4) Rs, 1410 «The universal recipient blood droup ts : ayo (as (3) (a)B . Which one of the following is not a nuclear power ? (China @QJUSA (Japan (4) UK |. Speed of sound is maxtmum in: (1) Water (2) ur 13) Steel (4) Vacuum J. Which actd is used in lead stor- age batteries 7 CY Nitric acta (2) Sulphuric acid (3) Hydrochionie acid (4) None of these Why do fighter planes fly at great heights? (1) to escape trom birds (2] to cross the sound barrier (3) to overcome gravitational force (4) to eacape detection by ra- dar Dialysis is used to perform the function of: (Lungs (2) Heart (3) Liver (Kidneys . Whe among the following was the Chairman of the Conati- tution Drafting Committee? (1) Dr. Ambedkar (2) Dr. Rajendra Prasad (3) Sardar Patel (4) Moulal Nehru . Who among the following de- cides the cancellation of the election of a person to Parlia: ment? (1) Election Commission (2) Supreme Court (3)The Partiament [4) None of these Indian Constitution calls tn: dia a: U)Unitary State (2) Federal State (3) Quast State [4) Union of States ‘The gas used in Soda Water is: (0) Oxygen (2) Ammonia (3) Carbon Diode (4) Sulphur Dioside . Who in the current Nawab of Pataudi? (1) Mansoor All Khan (2) Saif Ali Khan (3) Aamir Khan (4) Salman Khan . During the debate tn parlia- ment over Lekpal Bill, who saluted Anna Hazare for rais- ing the tssue of Corruption? (1) Mr. Pranab Mukherjee (2) Mr. Manmohan Singh (3) Mr, Lal Krishna Advani (4) Smt. Sushma Swaraj |. Which Indian CEO of Mekin- sey who was settled in USA was criminally changed with Insider Trading in Stock Mar- ket? (0) Rajat Gupta (2) Vikerarh Pandst {3) Rajse Goet (4) Roomy Khan 94, Who married Prince William recently and may become the next Queen of England? (0) Kate Middleton, 2) Roste Pose (2) Jecea Craig (4) Olivia Hunt OS. Whois the highest wicket taker in the recently concluded In dia-England ODI 2011 series from Indian side? ()R Ashwin (2) Ravindra Jadeja (3) Vinay Kumar (4) Suresh Raina, In the recently concluded In- dia-England ODI 2011 Senes, there was one player whom the English bowlers could not get ‘out even once. Who was he? () Gautam Gambhir (2) Suresh Raina, (M5, Dhoni GIR Ashwin . Budha Iniemational Circuit ts related with which sport? (Cricket (2) Football (3) F 1 Car Race (4)Tenis ‘Which is the budgeted tmowie in Bolywood as cated recently? (1)Rock Star (2) RA. One (3) Slumdog Millionaire (4) Mausam . Which flim won the best film ‘award in the recently conctud- ed Tibet Film Festival at Dharamasala? (1) Mother (2) The Sun Beaten Path (3) Prayers Answered (4) Leaving Fear Behind 100. Who is elected as the interim Prime Minister of Libya? A Tashowns “12) Mahmoud Jfbril (9) Abdel Rahim Al-Kab {4) Sauf-Al-Islam Gaddafi www. kiranprakashan,com MARCH 2012MODEL SOLVED PAPER : GENERAL INSURANCE CORPORATION AAO EXAM. consists of a few compa: PROFESSIONAL. 108. —— z KNOWLEDGE Se 101 -sfkhe merheting can be done (1) Readymade garments (2) Ballpoint pens (3) Diamond jewellery (41 Golf Clubs 1102. Word-of-mouth marketing is: (11 Triggered by the company (2) Unpaid advertising (3) Used by the company to in- Muence behaviour (a) None of these 103. CRM is a short form of: (Customer Relationship it (2) Company Resource Mar- (8) Consumer Reaching Mar- keung ()Customer Relationship Marketing 104. Five stage model of the con sumer buying process does not include: (1) Problem recognition. (2) Post-purchase behaviour (3) Evaluation of alternatives (4) Preduct perception. 108. Segmentation of consumer markets is based on (1) Consumer characteristics (2) Consumer responses (3) Consumer} (4) Bath (1) and (2) 108. The stages of the product life cycle in chronological order ts: (i) Intreduction, growth, ma- turtty, decline (2) Intreduction, growth, ma+ turity. stagnation, decline (9) Intreduction, maturity, de- cline (4) Introduction, maturity. stagnation, decline 107. The key to competitive advan- {1) Monopolistte competition (2) Pure competition (3) Oligopaty (4) Pure monopoly 109.\Which of the following 1s. not "market follower” strategy? (1) Counterfenter (2) Adapter (8) Initiator (4) Cloner _—____ 5 registering. traifick- ing in. or using a domain name with bad faith intent to profit from the goodwill of a trade: mark belonging to someone else. (0) Email marketing (2) Cyber squatting (3) Web scraping {4) Web spidering 111. The following ts the biggest lim- ation of advertising : (1 forces consumer to buy the things he doea not need. (2) Itselia gloss and dreams to prospective buyers. (1 tells consumers about the arrival of new products in market. (4) All of the above 112. The glient of an advertising agency IB : (1) Customer (2) Major (3) Corporate (4) Account: 113. Under the barter scheme (i) Firms can offer products and services to advertising firms if the latter offer cheap: (2)Firms buy products from market and supply products. ‘to the same market. (3) Cost discounting ia the key tsaue (4) None of these 114,10 the objective is ___ then prices must be set very com: etitively to appeal to the larg- e31 possible number of poten: tial consumers. OGITA KIRAN 0) Market penetration (2) Niche Marketing (3) Product enhancement 4) None of these inctude medical spe- ‘Gialist and legal advisors. UU) Speciality services 116. The _ for the item during the lead ‘of a region around several polica social or fi nancial centres. (1) Ethnocentrism (2) Petyeentetam (3) Marketing expansion (4) Gobal marketung ibe seen culture sdwided into Orage Aesthetics (2) Technology, Economics (8) Education Religion (A) Attitudes, Values 119. Identify the group name, whose frastructure” (Reliance (2) Tata (3) Bharti enterprises (4) Kotak Mahindra 1s the Iatest-buzrword in corporate boardrooms. (Service quality (2) Service sector (3) Service industry (4) All of the above 121. Relatively large. low-cost. low- margin high-volume, self-ser- vice operations ete. 120,__MODEL SOLVED PAPER : GENERAL INSURANCE CORPORATION AAO EXAM (1) Super market (2) Discount store (3) Department store (4) Convenience store 122. Distribution mix refers. to: (1) Selection of different distrt- * bution channels like Distri- bution - Wholesaler - Re- lallers - Consumer ete. (2) Selection of sales promo- don techniques, Advertis- Ing. Sales - promation, per- sonal selling etc. (9) Selection of pre-sales dur- ing sales after sales service ete, (4) All of the above 125. Products under the brand name “Enfield” are: (1) Motor Cycles (2) Television (8) Gensets. (4) All of the above 124.N = S/P (147) indicates the: (2) Work load method (2) Sales potential method (9) Incremental method [4) Sales budget 125. “Dividend Yield" is the ratio be- tween (1) Dividend per share, market price per share (2) Total debt. total equity ~ {3)Market price per share, camnings per share (4) None of these 126.4 bank expects fall in price of @ security if Ht sells tt in the market. What ts the risk that the bank ts facing? (0) Market risk (2) Operational risk (3) Asset Liquidation risk (4) Market liquidity risk 127. When a company acquires a supplier through an acquist- tion strategy, this is referred toas (0) Vertical marketing system (2) Forward integration (2) Horizontal integration (4) Backward integration rakashan. 128, Charles Revson of Revion ob- served: ‘In the factory, we make cosmetics; in the store, — (i)we make profits [2) we challenge competitors (3)we implement ads [a)we sell hope 120. Mohan Sawhney has proposed the concept of to de- seribe a cluster of complemen- lary products and services that, are closely related tn the minds of consumers but are spread across a diverse set of indus- tries. (1) metamarket (2)vertical integration (3)hortzontal integration (4) Betamarket 130.4 tobacco advertises ftsline of muste eds. [tis a type of: (1) Substrute advertising (2) Surrogate advertising (8) Out-door advertising (4) None of these 131. You watch a movie and find out that a particular brand crops up in il very often. Iti an example of, (1) Surrogate advertising (2) Broadcast advertising (2) Covert advertising {4) None of these 182. What ts a logo? (1) Pictoral representation of = the company stands: (for {2) Graphic or emblem used by a company to trigger in- stant recall {8)"The short form of the name ‘of the company (4) All kinds of advertisements used by the company 193. Diffusion of Innovations is a theory that seeks to explain how, why, and at what rate new Ideas and Lechnology spread through cultures. The adopters of these innovations are categorised in five catego- ries. Which of the following is Incorrect? (1) Barty adopters. 12) Barly majority 19) Late adopters (4) Late majorty 184, Database markeung. (1) Direct form of marketing 12) Indirect form of markeung 13) Most efficient form of ad- vertising" 1a) None of these 135, Segmentation is: (U) A method todivide the mar- ket in to diflerent groups according lo age only 12)A method to understand consumer behaviour 19) A method used to divide the market in different indiwid- ual groups of similar needs or wants 14) None of these 138. B2B means: (1) Buyer te brand (2) Business to business 19) Business to buyer 44) None of these 137. Who started the first Hyper- market? (1) Walmart, (2) Carrefour (3) Casino 14) The dolla store 138. The first step of sales process is: (4) Showing a product 19.Core competence of a compa: ny helps tt to: (U1) Maintain an edge over its competttors (2) Position its product better (3) Price its product beiter (A) All of these 140. Laggards are: U) Individuals who do not ac- cept an innovation (2) Indrviduals who are the last to accept an innovation (9) Indrduals seeking innova- tions (4) None of these MARCH 2012MODEL SOLVED PAPER GENERAL INSURANCE CORPORATION AAO EXAM 141. Consumer research takes place at this stage (1) Before purchase (2) After purchase (3) During the purchase (4) All of these 142. SWOT analysis docs not con- ‘tain Uhts. 145. This 1s not direet markeung: (1) Door to door selling (2) Internet marketing (2) Telemarketing (4) None of these ‘144, Trademark is the legal word of: (1)Beand = (2) Product (3) Patent (4) None of these 145. Which of the following is mot an advantage of world market- ng? (1) Consistency tn brand image (RIAbility to leverage good ideas quickly and efficient. y (HUniformiy of markeung practices (41 None of these 146. The four Ps of Marketing domot include this (1) Product (2) Price (3IProfit —_ (4) Promotion 147. Porter's Five Force Medel in- chudes : (1) Bargaining power of cus- tomer (2) advertissng (3) Threat of substitute prod- wet (4) Bargaining power of suppl: om 148. The Letter T in PEST stands for: (i) Treats: (2) Technological (3) Teacher (4) Table 140. Brad Loyalty is defined by Kot- ler in for behaviour pattern. Which of the following is mot one of them. (1) Hard Core Loyals (2) Shifters (3) Semi Loyals (4) Shifung Loyals: 180. Marketing does not involve which of the following? ()Selting (2) Promotirig (3) Advertising [4) None of these Hee EISELE tells slices els EH EEE Ee a iy HEEREE EE eaiee FREE SERGESERS Seis 908 EXPLANATIONS 6. (91 The word: Degause (Verb) means : to decrease or clint PALE OF UNWanted magnetie fleld. 7. (I) The word Calvert (Nouz) means : a tunnel that carries a river or a pipe for water unt der a road. ©. (2) The word Phumese (Adjec- tive) means : like a feather. ©. (3) The word Maraed (Vert) means :to go around a place in search of things to steal or people to attack, 10. (2) The word Haleyon (Adjec- tive) means :peaceful and happy. 11.(1)The word Shard (Nowa) means : a piece of broken glass, metal etc. 12. (2) The word Canidroa (Noss) means :a large decp pot for boiling liquids or coeking food cover a fire. 14. (2) The word Stagger (Verb) means :to walk with weak unsteady steps as if you are about to fatl: totter 19, (3)The word Pant (Verb) means : to breathe quickly with short breaths. usually ‘with your mouth open 20. (2)The word Agony (Nous) means : extreme physical or mental pain. 2:1. (1) Ratio of profit sxe 1D: ex 6: Bend 1 C's share = 427000 = Rs. 9000 22. (2)1f ume taken by B be 2x days. then ume taken by Ax mone 3x72) days 23. (4)1F the number of boys «x Uhen number of girls © 60-2