Queen of the flies
Fishing is the perfect antidote to stress, says Jean Williams, consummate
fly-maker and angler’s best friend. By PATRICK BISHOP
[AN OLD-fashioned bell tinkles as you
push open the door of Sweets tackle
shop. Once you cross the threshold
the modern world vanishes. Inside the
dim interior itis forever 1978. Odd bits
of fishing equipment and faded pho-
tographs line the walls haphazardly. A
‘monster 35%Ib salmon looks down from
a dusty glass case. And there behind
the counter is the smiling face of Jean
\Williams who has presided over the
place for nearly forty years.
‘Fishermen hate change, she says.
“They love coming back and finding
everything exactly as they remembered
it~ notall white and clinical’ Amid the
clutter on the counter is an envelope
addressed in an elaborate copperplate
hand to ‘the amazing Jean of Sweets
=the one and only fount of fishing
knowledge’
It’s bitof an exaggeration perhaps,
but indicative ofthe devotion that she
inspires. The phone rings frequently as
anglers cal from far and wide, inquiring
bout river conditions and what the fish
are up to. There isa constant stream of
visitors, from elderly male dog walkers
dropping in fora chat to young lads
reporting their successes.
‘Sweet's is inthe little Monmouth.
shire town of Usk where Jean has
happily spentll her life. Asa teenager
she wanted to be ‘a hairdresser ora
{clephonist.. Instead, a chance encounter
between her aunt and Mrs Sweet in 2
tobacconist’s led toa jobas an assistant
in the shop.
‘The owner, Lionel Sweet, was a
famous fisherman who was able to cast
five rods at once ~ two in each hand and
one strapped to his foot. She learned how
ee,
| x=
aay.
to te lies and then Mr Sweet took her
fishing. She caught first time ~a trout
ona Claret and Mallard. When Mr Sweet
died in 1978 she and her husband, Mike,
bought the business. Mike isa golfer and
rugby man, and the shop is very much
her domain. In the years of her reign it
hnas become a mecca for anglers coming
to fish the Usk river, they go there to
buy her beautiful fies and listen to her
talking wisely in her soft Marches accent,
about trout, salmon and life in general
“Fishing is wonderful levells’ she
says. ‘You meet people fiom all walks of
life and all temperaments.” Her cus-
tomers have included rugby star Sir Ga.
reth Edwards, comedian Billy Comnoly,
actor Timothy Dalton and, rather surpris-
ingly, the American crooner Gene Pitney,
‘who was playing a local country club.
She also believes it is much better for
you than pills or psychotherapy. ‘People
get so tensed up these days,’ she says.
“They might be very important or do very
stressful jobs, but when they geton the
river they forget all about time. Nothing
else matters except the water and the
fish, and all your cares and worries drop
away, When they get home, they area
better person. Some wives would do well
to realise tha.”
Fishing is still a predominantly male
activity, and often an obsessive one.
‘Women tend to react to their menfolk’s
‘enthusiasm for it in two sharply different
‘ways. Category A resents their frequent
and often open-ended absences, Category
B shares the view expressed in a poster