ACKNOWLEDGEMENTS

This study owes its completion to the sincere co-operation extended to me

by many persons.
In this regard, my major acknowledgement goes to the Guide and Co-Guide.
I am deeply indebted to Dr. James Thomas Kunnanatt, Head. Department of Business
Administration, Rajagiri college of Social Sciences, Kalamassery under whose keen
supervision this study was conducted. Dr. M.S. Razeena Padmam, Professor and
Director, School of Behavioural Sciences, Mahatma Gandhi University, Kottayam deserves
special thanks for her unreserved help and advice throughout the process of this study.
Thanks are due to many others whose generous help has made this study
possible. I gratefully remember Mr. Thankappan, the Librarian, Amrita Institute of
Management, Coimbatore for allowing me to conduct computerised literature scanning
in that esteemed institution.
The Principal and the colleagues of Bharata Mata College, Thrikkakara have
been the source of moral support for my research endeavour. 1 wish to place on record
my respectful gratitude to them. I am grateful to the Principal, faculty members and
other personnel in the office of the Rajagiri College of Social Sciences, Kalamassery for
their continuous encouragement and generous help given to me, especially during my
deputation period as TFS.
The computerised processing and analysis of data were done in Centre for
Research and Consultancy, Emakulam. I take this opportunity to thank Dr. Ajithkumar
in a very special manner.
I thankfully remember all the members of Cochin Advertising Club and all
the respondents in Cochin corporation area who very willingly co-operated in the
collection of the data for this study.
The formatting and printing of the thesis was done with good care by the
staff of Twinkle Computer Centre, Kalamassery. I sincerely acknowledge their help.
Finally, I place on record my heartfelt acknowledgements to UGC for their grant under
TFS programme, without which this project would not have completed on time.

Jojo Paul.

Prepared by BeeHive Digital Concepts Cochin for Mahatma Gandhi University Kottayam