You are on page 1of 63

West Group

A PUBLIC RELATIONS CAMPAIGN REPORT AND EVALUATION FOR THE


ART MUSEUM OF GREATER LAFAYETTE
COM 353: Problems in Public Relations
Dr. Krishnamurthy Sriramesh
Spring 2015

ANNIE STOKER, Executive Director


CAYLA MACALUSO, Marketing Director
HEIDI BRANHAM, Media Director
RYANE ZAMORA, Event Director
SAMANTHA KEELEY, Research Director

TABLE OF CONTENTS

West Group

I. Introduction

II. Situational Analysis

III. Campaign Planning

IV. Campaign Execution

10

V. Lessons Learned

19

VI.Agency

22

VII. Appendix

25

West Group

West Group

BRIEF OVERVIEW

FORMATIVE RESEARCH

II. SITUATIONAL ANALYSIS CONTINUED

West Group

THE QUESTIONNAIRE INCLUDED QUESTIONS LIKE:


1.
2.

3.

4.
5.

6.

7.

9.
10.
11.

FORMATIVE RESEARCH RESULTS


Problems addressed by Art Museum:
1. Poor class attendance
5

II. SITUATIONAL ANALYSIS CONTINUED

West Group

2.
3.
4.
5.
Problems addressed by publics:
1.
2.
3.
4.
5.

West Group

GOALS
1.

2.

Rationale:

OBJECTIVES
1.
Rationale:

III. CAMPAIGN PLANNING CONTINUED

West Group

2.
Rationale:

3.

mer camp.
Rationale:

reach 100 percent enrollment through our campaign tactics.


IDENTIFYING PUBLICS
-

III. CAMPAIGN PLANNING CONTINUED

West Group

AUDIENCE SEGMENTATION

III. CAMPAIGN PLANNING CONTINUED

West Group

10

IV. CAMPAIGN EXECUTION CONTINUED

West Group

TACTICS

11

IV. CAMPAIGN EXECUTION CONTINUED

West Group

12

IV. CAMPAIGN EXECUTION CONTINUED

West Group

13

IV. CAMPAIGN EXECUTION CONTINUED

West Group

SCHEDULE OF CAMPAIGN

14

IV. CAMPAIGN EXECUTION CONTINUED

West Group

15

IV. CAMPAIGN EXECUTION CONTINUED

West Group

14th

16

IV. CAMPAIGN EXECUTION CONTINUED

West Group

5th
-

BUDGET

17

IV. CAMPAIGN EXECUTION CONTINUED

West Group

COMMUNICATION WITH CLIENT

18

IV. CAMPAIGN EXECUTION CONTINUED

West Group

19

V. LESSONS LEARNED CONTINUED

West Group

EVALUATION OF OUR OBJECTIVES


1.
Evaluation:

2.
Evaluation:

3.

mer camp.
Evaluation:

20

V. LESSONS LEARNED CONTINUED

West Group

FINAL REPORT, DISCUSSION, AND FEEDBACK FROM THE CLIENT

cial.
-

WHAT WE LEARNED

21

V. LESSONS LEARNED CONTINUED

West Group

22

VI. AGENCY CONTINUED

West Group

WEST GROUP

ANNIE STOKER | Executive Director

Assistant.
CAYLA MACALUSO | Marketing Director

HEIDI BRANHAM | Media Director

23

VI. AGENCY CONTINUED

West Group

RYANE ZAMORA | Event Director

SAMANTHA KEELEY | Research Director

24

West Group

Photos
Coupons

Poster

Exponent Article
Community Calendar Posts
-

Kids Camp Flyer


Adult Class Flyer
Billboard

SPSS Analysis

25

26

Art & Dine Event


Art Museum of Greater Lafayette; West Group
West Group: We are a group of students from Purdue University currently organizing a
Public Relations campaign for the Art Museum of Greater Lafayette. The purpose of our
campaign is to increase knowledge about the museum and the services it provides.
Art & Dine Event: One of the aspects of our campaign is to create and execute a special
event for our client. Art & Dine will be held on April 23rd at the Art Museum of Greater
Lafayette and it encourages people of the Greater Lafayette community to visit the Art
Museum and explore the galleries. Our goal is to engage the local community with the
museum as well as other local businesses.
Participating Restaurants: In addition, we plan on giving each guest a flyer with a coupon
for all participating restaurants and the agreed upon discount. This coupon could be 20%
off a meal, a free appetizer, or a free dessert. Ultimately, it is up to you and it would be
eligible from Thursday April 23rd to Saturday April 25th.
Publicity: Leading up to Art & Dine, we plan on utilizing various media, including a
press release, social media (events and posts), and posters, to publicize the event. Prior to
posting media, we will get approval for all promotional materials mentioning the
participating parties. If you agree to participate, we ask that you approve the use of your
logo (which you will provide) on promotional materials. We also hope that you will
share the event through your own social media outlets (we will provide a packet once
everything is approved) in order to have the greatest turnout possible.
Other: Other local Lafayette restaurants participating include Restauration, La Scala, and
RedSeven and we would love for you to join!
Contact Information: Ryane Zamora (email)- zamorar@purdue.edu

27

art & dine

Thursday April 23, 2015


5:00pm8:00pm

FREE DESSERT

With the purchase of two dinner entrees


Valid April 23, 2015 to April 25, 2015

La Scala Italian Restaurant


312 Main St, Lafayette, IN 47901
(765) 420-8171
http://www.lascalaitalianrestaurant.com

FREE APPETIZER
with the purchase of two dinner entrees.
Valid April 23, 2015 to April 25, 2015

Stay connected to learn about events,


classes, collections, and more!

Restauration
731 Main Street, Lafayette, IN 47901
(765) 250-3970

www.artlafayette.org
facebook.com/artlafayette
@lafayette_art
102 S 10TH ST Lafayette, IN 47905
(765) 7421128

20% OFF MEAL


With the purchase of two dinner entrees
Valid April 23, 2015 to April 25, 2015

Sylvia's Brick Oven


625 Columbia St, Lafayette, IN 47901
(765) 250-5047
http://www.sylviasbrickoven.com

& dine
art & artdine

Thursday
NameApril 23, 2015
5:00pm8:00pm
Phone Number
Email

art & dine

FREE DESSERT

With the purchase of two dinner entrees


Name
Valid April 23, 2015 to April 25, 2015

La Scala Italian Restaurant


Phone Number
312 Main St, Lafayette, IN 47901
(765) 420-8171
Email
http://www.lascalaitalianrestaurant.com

How did you hear about the event? (Please circle)

Po
W
O
Friend
with the purchase of two dinner entrees.
Valid AprilHave
23, 2015you
to April
25, 2015
been
to the museum

Poster
Social Media Site
Museum Mailing List Website
Other
Friend
Have you been to the museum before? Yes/No

Stay connected to learn about events,


classes, collections, and more!

art & dine

How did you hear about the eve


Social Media Site

FREE APPETIZER
Museum Mailing List

Restauration
731 Main Street, Lafayette, IN 47901
(765) 250-3970

Name
www.artlafayette.org
Phone Number
facebook.com/artlafayette
@lafayette_art
Email
How did you hear about the event? (Please circle)

art & dine

Name

28
20%Phone
OFFNumber
MEAL

With the purchase of two dinner entrees


Valid April 23, 2015 to April 25, 2015

Email

How
Sylvia's Brick Oven

did you hear about the eve

29

art & dine

Thursday April 23, 2015


5:00pm8:00pm
Join us at the

On Thursday, April 23rd, the Art


Museum of Greater Lafayette will
be hosting an Art & Dine event at
the museum from 5 to 8 pm.
Throughout the evening, all are
invited to walk through the
museums exhibits and
afterwards, patrons can pick up
coupons to eat at Downtown
Lafayette restaurants including
Restauration, La Scala, and Sylvias
Brick Oven. The coupons will be
eligible from Thursday the 23rd to
Saturday the 25th and will include
vouchers for free appetizers,
desserts, and 20% discounts.
There will also be a drawing held
for a gift card to Red Seven.
Tour guides will be present
throughout the evening to give
guided tours and answer
questions about the exhibitions.
We hope to see you all there!

Stay connected!
www.artlafayette.org
facebook.com/artlafayette
@lafayette_art
102 S 10TH ST Lafayette, IN 47905
(765) 7421128

30

31

See art now, dine later at Art and Dine


By News 18 This Morning
Published: April 22, 2015, 8:27 am | Updated: April 22, 2015, 9:42 am

LAFAYETTE, Ind. (WLFI) Whether you come for the art and stay for the dining discounts or vice versa,
the Art Museum of Greater Lafayette wants to see you for its Art and Dine event on Thursday, April 23.
The free event from 5 p.m. to 8 p.m. invites people to come check out the exhibits and then pick up
coupons for downtown restaurants like Restauration, La Scala and Sylvias Brick Oven. The coupons will
be valid from Thursday to Saturday, April 25.
Dine and Art is the brainchild of a group of Purdue students including Annie Stoker and Cayla Macaluso.
Its great for a date night, for families, for anyone really, said Stoker.
Patrons may also enter a raffle for a Red Seven gift card.
The art museum is located 102 S. 10th St. in Lafayette.

32

Exponent Article: The Purdue Exponent published an article about the Art and Dine event on
April 22, 2015 (online only) titled, Student-run PR firm to host art event on Thursday unfortunately the link to the article is no longer working and we cannot save a copy of the article for the
appendix. All that is left is what is found from a google search:

33

MEDIA RELEASE
FOR IMMEDIATE RELEASE
[date]

Contact: Glenda McClatchey


Administrative Assistant
765-742-1128
glenda@artlafayette.org
www.artlafayette.org

ART MUSEUM ANNOUNCES ART & DINE EVENT


______________________Enjoy a taste of art_______________________
LAFAYETTE, Ind.- The Art Museum of Greater Lafayette is hosting an Art & Dine
event on April 23, 2015 from 5 p.m. to 8 p.m. This event will take place at 102 S. 10th St.,
Lafayette, Indiana 47905, offers free admission, and encourages the Lafayette community
to connect with the Art Museum.
Art & Dine was created to engage the local community with the museum and other local
businesses. In addition to seeing the many galleries the Art Museum has to offer, guests
will receive a coupon to a local Lafayette restaurant.
The event will feature restaurants including La Scala, Restauration and Sylvias Brick
Oven. Each participating restaurants coupon will be valid from April 23, 2015 until
April 25, 2015. Additionally, there will be a raffle for a RedSeven Bar & Grille gift card.
"This is a wonderful way to visit and enjoy the exhibits in the Art Museum, while having
an opportunity to get free coupons from our Art & Dine restaurant partners," said the
museums executive director, Kendall Smith.
The Art Museum of Greater Lafayette has teamed up with West Group, a local Public
Relations Agency headquartered at Purdue University.
XXX
The Art Museum of Greater Lafayette is a nonprofit organization located in Lafayette,
Indiana. Since 1909, the Art Museum has offered local Lafayette community a place to
see art up close and personal. In addition to their growing collection, the Art Museum of
Greater Lafayette offers classes, camps, exhibitions, workshops and more to all guests.
Admission is free and the museum is open daily. For more information, please visit
www.artlafayette.org.

34

Lafayette Events Home

Local Events

Search for

| Add Your Own Event

Art and Dine

SEARCH

Lafayette Events Home > Search Results

Browse Events
April
SM TWT F S
1 2 3 4
5 6 7 8 9 1011
12131415161718
19202122232425
2627282930
- Any day Add Your Own Event!

Search results for "Art and Dine"


Sort results by

Wabash Valley
Watercolor So...

Upgrade Your Event!

Date

Promote your Event!

Avg. Rating:
May 5, TUE

Sylvia's Brick Oven


Lafayette, IN

An art exhibit of original work by local artists can be enjoyed daily while
dining. New works are displayed bi-monthly.
Add event to my calendar

Upgrade Your Event!

Event Details
Go Back
Art & Dine
Start Date: 4/23/2015
End Date: 4/23/2015

Start Time: 5:00 PM


End Time: 8:00 PM

Event Description:
This is a free event where anyone can tour through the Art Museum
of Greater Lafayette\'s exhibitions during special evening hours and
pick up coupons to use at local restaurants including Restauration,
La Scala, and Sylvia\'s Brick Oven. There will also be a drawing for a
gift card to Red Seven.
Location Information:
Art Museum of Greater Lafayette
Like

Share Be the first of your friends to like this.

Calendar Software powered by Active Calendar and Active Data Calendar

35

From:
Subject:
Date:
To:
Cc:

Art Museum of Greater Lafayette kendall@artlafayette.org


Art and Dine event
April 24, 2015 at 12:29 PM
Annie Lynn Stoker annielynnstoker@gmail.com
Meg Ellis meghellis@gmail.com, Richard Hamrlik richie812@msn.com, Alberta Barker barkera@1stsource.com,
cmacalus@purdue.edu, cohenh@purdue.edu, skeeley@purdue.edu, zamorar@purdue.edu

Annie,
You and your team created and executed an excellent and very successful project for the Art Museum! I couldn't believe how many new
people that you brought here. There was a steady stream beginning right at 5:00. Many were engaged and interested in the artwork, the
Education Center and the Gift Shop. I would guess that several of them will join the museum. The iPad survey conducted by you and two of
your team during the event will certainly bring us valuable information about how to attract more newcomers in the future. The greeters were
excellent hosts and the dining coupons were a big hit. Heidi's graphic design for the printed materials is superb. I love the fork/paintbrush
symbol for Art and Dine. I am looking forward to a follow up meeting with you and the group, but in the meantime, please forward this to
anyone who I may have missed. I applaud every aspect of your project.
Sincerely,
Kendall

Kendall Smith II
The Anne Horwedel Executive Director
Art Museum of Greater Lafayette
102 South 10th Street
Lafayette, Indiana 47905-1173
Phone: (765) 742-1128 Ext. 103
Fax: (765) 742-1120
www.artlafayette.org

From:
Subject:
Date:
To:
Cc:

Art Museum of Greater Lafayette kendall@artlafayette.org


Fwd: Art & Dine last night - WOW!
April 24, 2015 at 12:31 PM
Annie Lynn Stoker annielynnstoker@gmail.com
cmacalus@purdue.edu, cohenh@purdue.edu, skeeley@purdue.edu, zamorar@purdue.edu, Meg Ellis meghellis@gmail.com,
Alberta Barker barkera@1stsource.com, Richard Hamrlik richie812@msn.com, Jane Boswell janeboswell@comcast.net

Annie,
Jane Boswell and her husband Jeff, are our pottery instructors.
Kendall
Begin forwarded message:
From: Jane Boswell <janeboswell@comcast.net>
Subject: Art & Dine last night - WOW!
Date: April 24, 2015 at 8:49:07 AM EDT
Cc: Meg Ellis <meghellis@gmail.com>, Judy Titche <judy@artlafayette.org>, Glenda McClatchey <glenda@artlafayette.org>
To: Kendall Smith <Kendall@artlafayette.org>
Hi, all -

out amazing - the guests/visitors we met downstairs were engaged, having fun, curious about the Museum, eagerly asking questions, and
wanted to chat about what they were seeing. Nice!
We had a fairly steady stream of folks wandering around the studio, watching students work, and asking about classes and asking about the
pottery class tonight." Could be. (But...I learned a lesson: I will never again be without printed material on upcoming classes - lol.)
BRAVO to the PU marketing class! Having heard/seen several previous PU classes' presentations and projects, have to admit I wasn't
expecting much. I was wrong. From our "downstairs" perspective of the event, this PU class hit a home run - out of the park! Please
congratulate and thank them for us?
It was an exciting evening - thank YOU for all you did to help make it happen.
Jane

36

37

summer

art camps

Pirate Week at the Argh Museum

Arts & Crafts of Ancient Greece

Using our own hand-made treasure maps

Dragons & Fantasy Creatures

The Wild West in Lafayette


and should not do:

The Messy History of Art

Underwater Adventures

modernism and surrealism!


For details and to register, please visit the Art
Museum of Greater Lafayettes web page at
www.artlafayette.org. Member discounts do
apply.

Art Museum of Greater Lafayette


102 S 10th St Lafayette, IN 47905
(765)742-1128
OPEN DAILY 11 - 4 PM

38

The Art of Spontaneity: Voice Technique and


Improvisation with Sabrina Lastman
Ages: 14-21
June 8June 12
11 am1 pm
The workshop focuses on the development
of the singing voice through body awareness and voice technique. Students will be
introduced to voice improvisation, working
on individual as well as collective improvisations.
Advance Teen Workshop: Developing Your
Artistic Voice and Making An Impression
Ages: 15-18
June 10 August 5
3 pm6pm (9 sessions)
Further develop your own style, add to your
portfolio, explore career options, and more!
Experimenting with Screen Printing with
Jasmine Begesk
Open to all skill levels ages 12 and up
June 7July 19
12 pm3 pm (6 weeks)
Students will learn the fundamentals as well
as experimental techniques of screenprinting! This class is great for beginners or for
those who want to refresh or build their skills.

Art Appreciation for Teens: Finding You Passion with Anne Parks
Ages 12-16
June 9August 4
3 pm6 pm (9 sessions)
What is your favorite medium? Do you want
to try something new? Study the masters
and work on your own toward finding your
favorite medium and your own unique
voice.
Beginning Drawing for Teens with Anne Parks
Ages: 12-16
June 11August 6
3:30 pm5:30 pm (9 sessions)
Do you love to draw? Would you like to create more finished work? Learn a variety of
tools and techniques to turn your drawings
into masterpieces!
Beginning Watercolor for Teens with Anne
Parks
Ages 12-16
June 12August 7
3:30 pm5:30 pm (9 sessions)
Do you love to draw? Would you like to create more finished work? Learn a variety of
tools and techniques to turn your drawings
39
102 S

Join us at the

OPEN DAILY 11:00 AM4:00 PM


FREE ADMISSION
DONATIONS WELCOME
40

Social Media Guidelines:


What is Social Media?
According to Serrat, social networks are social communities of the web, connected via
electronic mail, websites, and weblogs, and networking applications . . . (as cited in zad and
Uygarer, 2014, p. 45). Social media websites are a great way to connect to people who are
interested in the art museum, release new information, and keep followers updated.
Why it is important to have Social Media Guidelines?
Social Media Guidelines provide boundaries that allow us to keep a professional environment.
Guidelines also offer assistance for any trouble that may occur over social media sites. In
addition, these guidelines offer a standard for each post, so we maintain a positive setting.
How to respond comments:
If there is a positive comment, thank the commenter for his/her support. If there is a negative
comment, apologize to the user and offer to set up a meeting to talk with them to resolve the
situation.
Standards
1. Only post statuses, pictures, or tweets, related to the Art Museum of Greater Lafayette
2. Posts about the Art Museum of Greater Lafayette should be timely and appropriate
a. Facebook: 1 post a day
b. Twitter: 2 tweets a day (should be at least 6 hours apart)
c. Instagram: 1 post every two days
Dos
1. DO post about upcoming events and galleries
2. DO keep posts positive and upbeat
3. DO show off the art museum
4. DO keep posts family and kid-friendly
5. DO use social media to interact with Art Museum visitors
6. DO keep it professional
7. DO use appropriate hashtags
8. DO add a link to your post so the viewer can easily find the website
9. DO report any social media misuse
10. DO manage comments, etc.
11. DO be respectful
12. DO keep your messages short, sweet, and to the point
13. DO post on each Social Media account weekly
14. DO have fun!
Donts
1. DO NOT post personal information
2. DO NOT post any explicit materials
3. DO NOT post anything controversial
4. DO NOT post anything without having all the knowledge needed
5. DO NOT post any untrue materials
41

Consequences- All posts violating the guidelines will be deleted from the social media site(s)
Any violations may result in revocation of social media privileges.
Examples
Twitter
o We are so excited to work with @artistsname this week! Come check out the
new exhibit at www.artlafayette.org
Instagram
o (Picture of volunteers)
Heres a picture of our volunteers setting up for the exhibit this weekend!
For more information check out www.artlafayette.org! The link is in our
bio!
o (Creative and attention-getting picture)
Love @artistsname s work? Check it out in person until [date] at
www.artlafayette.org
Facebook
o We are setting up a new exhibit for the art museum! Come and get a closer look at
www.artlafayette.org
Other Ideas
Maybe have a spotlight volunteer or spotlight staff member post each week, to keep up the
fun and put faces to the organization.
Profiles
Twitter
o Appropriate Avatar- Organization logo
o Name: lafayette_art
o Bio: We are an Art Museum in Lafayette, IN!
Open everyday 11-4
Free Admission
www.artlafayette.org
Instagram
o Appropriate Avatar- Organization logo
o Name: lafayette_art
o Bio: We are an Art Museum in Lafayette, IN!
Open everyday 11-4
Free Admission
www.artlafayette.org
Facebook
o Appropriate Avatar- Company Logo
o Background Picture- paint or art supplies
o Name- Art Museum of Greater Lafayette

42

43

West Group Questionnaire Results


Last Modified: 01/29/2015

1. Have you heard of the Art Museum of Greater


Lafayette?
#
1
2

Answer
Yes
No
Total

Response
106
29
135

Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses

%
79%
21%
100%
Value
1
2
1.21
0.17
0.41
135

3. Have you interacted with the Art Museum of Greater


Lafayette in any of the following ways (check all that
apply)?
#
1
2
3
4
5
6
7
8
9
10

2. Did you know the Art Museum of Greater Lafayette is


a nonprofit organization and free to visit?
#
1
2

Answer
Yes
No
Total

Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses

Response
93
42
135

%
69%
31%
100%
Value
1
2
1.31
0.22
0.46
135

11
12

Answer
No
Visited the museum
Taken a class at the museum
Attended a new exhibit opening
Attended yoga at the museum
Attended an artist discussion
Received e-newsletters
Visited the website
(http://www.artlafayette.org)
Visited or liked the Facebook
page
(http://facebook.com/artlafayette)
Followed on Twitter
(@lafayette_art)
Followed on Instagram
(@lafayette_art)
Other (please specify)

Response
37
91
41
70
3
30
59

%
27%
67%
30%
52%
2%
22%
44%

68

50%

28

21%

3%

1%

19

14%

Other (please specify)


Discussion with curator for Purdue class
am a member, and have attended fundraisers
Had company party there.
chaired a public art project
trips/travel to art events in other communities, sometimes overnight
I am a member
taught classes,painting a bear
displayed in shows, have art in gift shop and I am a member
Gift Shop
Installed sound equipment
art league events
Volunteered
Exhibited
Art League membership
Donated each year and am a member
Tried to take a class, but it was cancelled because not enough people signed up for it
I'm working on a painting project for them.
Gift shop: tried to shop but no one was around to take my money.
Statistic
Min Value
Max Value
Total Responses

Value
1
12
135

4. What do you think the Art Museum of Greater


Lafayette does well?
Text Response
Selecting art that people would enjoy seeing. Also selecting art from a variety of artists.
The exhibits and fund raising events are excellent.
Unknown
NA
Very nice variety of art, including many pieces from Indiana. Easy and comfortable to
wonder through the galleries.
The museum has wonderful exhibits and a great gift shop.
Manages excellent collections and encourages learning about the Arts.
Don't feel linked in enough to really comment, but from the outside it appears they have
a strong and loyal group of donors and volunteers and do a great job at offering a broad
array of creative and successful fundraising events.
Great exhibits - would like to see more art classes, particularly related to children
Offer lots of activities
Unknown
Exhibits, events, community programs
Very nice exhibits; good outreach with high school students thru the annual show to
highlight their work; good relationships with local area artists; strong Art League group
collects art and has classes
Nice facility, good location
Develops relationships with donors.
display paintings
promote local artists, esp in gift shop, but often in shows.
They definitely know how to send out emails
Classes and regional art exhibitions.
I love it Find classes little expensive Plan to take a class when I have more time
the exhibits are well done. I like the social ineraction and the interesting art.
Makes art available to the public - free. offers art classes to the public. Has programs to
learn about the art the museum shows. Has a wonderful gift shop that could be better
publicized. Has an art guild that creates enthusiasm for the museum and for art.
The museum provides interesting exhibits for the community. Community receptions
during exhibit openings are wonderful free opportunities to see the shows and interact
with others.
public relations
Showcases local and regional art. Provides a good forum for young artists. Promotes
art and artists. Knowledgeable staff.
exhibits art well, involves the community in their fundraisers well.
Nice variety of classes; great exhibits; very nice gift shop.
Classes, exhibit of local art
Provides an artistic outlet in a small town. Provides educational opportunities. Supports
school programs.
The recent Fine Craft Exhibit was excellent. Always enjoy the Indiana Now Show.
The special exhibits are usually great. The gift shop is a great place to find unusual and
beautiful items. The facilities are nice. A pretty good list of classes, although sometimes
they don't fill and end up being canceled. Classes for kids.
Brings to the community wonderful exhibits. Helps support local students with art
interest through scholarships. Work with local schools to foster interest through

competitions and exhibits


Give more support to regional artists---create museum artists group--reach out to artists
in small towns in support area---create artists listsexposure of local talent.
they have good variety in their exhibits and the artists are top quality.
Great museum for the community. Exhibits are thoughtful and well presented in the
space. The combination of the galleries, gift shop with unique items and classes is a
perfect mix. Generally the artwork exhibited is excellent.
Classes, exhibits, encourages artists of all levels (which is new in the last 10 years)
Great hours, always accessible, super people to work with
Raise money to help pay for the various exhibits and operations of the museum.
Art Smart, gift shop and classes.
I always enjoy the classes and I feel the exhibits do great job of showing of am artist but
sometimes it feels empty
I think it does everything well. I enjoy it when I go. I just don't have the chance to go
often.
Great Museum for the town this size.
I am proud of the variety and quality of the exhibits. I am happy that the facility is open
to many art related activities. One can participate at many different levels in the
activities offered. Taking a class or casually visiting an exhibit are some ways to get
involved. For a person with more time and interest, fund raising or volunteering for
committees and odd jobs necessary for the function of the museum are always
welcome.
I like that the museum rotates its collection and displays items from local artists. I have
visited the Art Museum generally to see the special exhibits.
We have wonderful art exhibits . I love our art classes. There are many of them in many
of different art mediums.
Education exhibits community events
Wonderful exhibits! Very creative local art projects with displays.
The exhibitions the museum presents are very nice. The variety of art mediums, the
inclusion of various cultures, are strengths.
Offering art classes.
Display Art. Encourage participation in art.
Displays students work. Offers many classes.has diverse programs
Great exhibitions, tours and classes. Best gift shop in town.
Collects and exhibits Indiana art (art by Indiana artists). Art Smart is a critical program
for IN youth too.
Introducing new artists in the area. They are also fantastic at keeping you posted on
new events or art shows via social media.
everything
They have excellent exhibitions and change them often. Also the art classes are very
good.
Great exhibits. The museum store is wonderful. There are a variety of activities.
Exhibits. Classes.
I'm so glad we have the Art Museum!!
Plan their exhibitions and get the community involved
It has long history of outstanding exhibitions, purchases, innovative new exhibits and is a
Smithsonian associate. The current director, curator and board members continue to
receive the respect and admiration of the community. It has received many kudos for
it's ART SMART program. Beautiful Gift shop!
I believe they do a great job.

Art Smart Exhibits


Exhibits local artists Wide variety of classes and guilds
Exhibits and classes
I really love the New Artists' Show. Love it. Love it sooooo much.
Engaging for kids, as well as adults
I think the Museum does a great job satisfying the needs of those that are in the art
scene. I think they do a good job working with corporate sponsors. I think they do a
good job with sustainability and stewardship.
N/a
I've never heard of it but I'm sure it's great!
Never knew about it
No idea....
Never heard of the museum
Never been there
By having it be free
I think they do a great job of providing culture to the Lafayette area. I feel like Purdue
might overshadow the Lafayette area, but it really is a fun,little,quiet place to get away
and visit.
The classes and the scholarships, courtesy of the Art League, and the exhibits are
excellent. Good variation in themes and materials to appel to a wide array of interests.
I think they do a great job of interesting exhibits that are really diverse for a relatively
small museum.
I think it's great that they offer classes to the community, and that admission to the
museum is free
I like the professionalism & everything seems to be of good quality. The people are also
very kind as far as I can tell.
Kids art classes (at least in the past- haven't had much recently). Some interesting
exhibits. I am impressed that there is a connection to the Smithsonian and I wonder what
could be done there. I liked the connection to African American studies and also art by
Native American artists...
The after-school art program is amazing!!!
Exhibits
Statistic
Total Responses

Value
84

5. How do you think the Art Museum of Greater


Lafayette can improve its services to the community?
Text Response
Publicizing themselves. Not many people know about the Art Museum, and they need to
make it better known on campus and within the community.
It would serve the community better if the location were near the center of the downtown.
It's not easy enough to find.
Get its name out there. Make it more widely known that it is free. More information about
services offered.
More information to the community would help.
I think the art museum should advertise more so more people know about it.
Not sure. I suppose I would visit more often if it were located in an area with more
shops, etc. within walking distance. For me, if I visit the Museum, it's a special trip
where I park in the Museum lot, then leave when I'm finished.
I don't know.
Look for ways to host short-term participatory events that involve families and reach
segments of the population that do not currently have much involvement with the Arts.
Find a way to improve visibility and awareness
Not sure
It does need to get the things that the museum has out in the public. I lived in the area
for twenty years before I went to the museum because I did not even know Lafayette
had one or where it was located. I only started to go because my employer is involved.
Have more juried exhibitions
Need to increase marketing to get more local people in the museum
More community activities. More advertising. More traveling exhibits.
Could offer more events to young professionals in the community.
more shows
no ideas
Outreach to community especially public and county schools that are so close by and
part of the commmunity.
Have a presence at more event Advertise free one hour demonstrations Yo get people
open Most people think they have to be born artists And that it cannot be taught
taking its art outside the museum wall.
More publicity and outreach. Talk it up at the Chamber of Commerce and other civic
groups. Have mini exhibits at schools and speak at school assemblies. Have a
presence at every public happening, eg, farmers market, art fair, etc.
Find additional ways to inform the community about the jewel in our midst. It's
surprising to learn how little many community members know about our museum. Many
have never visited the museum - even some community leaders.
juried shows for artists (in addition to the wonderful high school juried show)
Provide showcase for higher quality art. Broaden scope to include "older" quality work.
Make the community more aware of the class opportunities available. I had no idea they
do instagram. They should put the social media logos on their flyers.
Offer more classes for children to spark their interest in art and to expose their parents to
the museum.
Getting the word out that it exists, it is free to visit, and they offer classes
Not sure.
Maybe feature more show of local artist, we have many here.
An introduction to a variety of artistic mediums so that some with no/little experience can

figure out if one type of art class appeals to them for more in depth study. I think this has
been done in the past, but I haven't seen anything recently. Fused glass, metal jewelry
and/or welding are other ideas...Maybe a class registration fair where artists could show
examples of the type of work created in their classes and provide an opportunity to
answer questions about their classes. Special rates for older adults.
Somehow I don't think the general community realizes this treasure and the wonderful
free exhibits. I know they are always trying to get the word out but I wish somehow it was
more realized by non members
send artist speakers and demonstrators to schools---create on line calander art activities
in the communities- have a regional salon show...Indiana artists only...
Collaborate more with Purdue artists.Perhaps more evening
through more publicity also more school class visits
I don't know if LAM encourages school class field trips - either in or out of the museum
but encouraging children to enjoy art brings in their parents too. The Hogs, Dogs,
Frogs, Chair-ity type exhibits/programs are fun for the participants but communication
throughout the community about those seems lacking. At the Chair-ity exhibit there was
a very fun range of entries but I thought that judging via ''votes" is a poor idea as
'winners' should be chosen for their artistic excellence by artists/art teachers not
because a crowd of friends came and filled a ballot box.
Sound proof the class rooms better.
1. I think regional competitive art shows would demonstrate to the public that there is
more good art out there, and it is closer that they think. Don't limit shows to one style or
media. 2. Somehow there needs to be an education directed to the entire culture we live
in. Sports are great and thus music or bands are required. They don't seem to
understand that artists are needed - they design homes, cars, advertising, and clothing ,
in addition to decorative and functional pieces that they might put in their homes.
To date, their marketing has been woefully inadequate. They essentially communicate
with their membership for openings and exhibits, but what little marketing is done for
classes and other functions is usually sparse and too late to be effective.
Seems to be a small clique involved and not real welcoming at least at receptions.
I have no idea but I'm sure there are ways to improve it
beginning watercolor classes
I don't think they can do more than they do without making a big fundraiser. They are so
awesome and offer so much with 2 full time people and 2 half time people. To do more,
they need money.
Perhaps appeal to the digital generation with more social media.
More advertising of the art classes in the newspaper and local publications. Publicize
the gift shop, which is a secret treasure at our museum.
promote awareness about our mission
The classes seem too expensive for me, although I would like to take some
Offering the yoga class is a start. Perhaps continuing to offer classes of this type would
be of interest to the community. I believe that it is important that the museum not convey
an image of elitism. Sometimes this is the perception, even though that is not the
intention. I
Most museums are open on Saturday and Sunday...this is the time when people have
more time for other than work... Find more local artists for shows....for fundraising try to
sell pieces that you don't want anymore for the highest bidder.. Work together with
Purdue Art Department...
Seek grants to offer opportunities for seniors /elders who never had the opportunity to
reach their artistic potentisl
More children's classes.

Increase outreach efforts to youth (take some programs on the road). Offer classes
elsewhere in addition to the museum.
I think they are doing a great job! I have no suggestions.
1. Have a large sign pointing to the museum from South Street on Tenth Street. The
front door and parking lot is hard to find. The sign should also have the Days and Hours
OPEN and that it is FREE. 2. Create a Young Adult Club for High School Students
and/or young people to join right after they graduate. Invite Art Majors from all the high
schools to join. 3. Connect with a group that is for people who have just moved to the
Lafayette area.
Better communication with art classes. Class information not timely enough. When I
finally did sign up for a class, there was no communication about what to bring until the
day before the class, when it was cancelled. The instructor suggested I take a different
class that she was teaching, but again, gave me no further information until the night
before a 10 am class. No time to actually obtain materials. While I've been personally
invited to participate in exhibits, I've never been invited to anything else.
Website. Have a person answer the phone.
It's great the way it is.
Better parking and access to the second floor.
I'm not sure as they offer so many opportunities to those who would like to visit, attend a
class, listen to an artist's lecture and are involved in our community .
No suggestions.
More widely- available classes in a variety of mediums. I'd be super-interested in jewelry/
metal casting
How do we expose art to a broader community audience who would normally not think of
stopping in the museum? How do we make art more accessible?
Advertise events
N/a
Advertising more so people find out about what it is.
Promote itself. I don't think many people even know about it.
I don't know....
Never heard of the museum
Awareness- not many people know about the museum or what they have
Better advertising because I have never heard of it before.
advertising it's services more
Reaching out to the community for everyone to know what it is and what it does
More advertising so people know that it exists
Better promotion
The Art Museum of Greater Lafayette could probably do a better job of reaching out to
Purdue and providing activities for the students. I visited the museum for the first time for
a class activity and I loved and, and got an A on the paper! Cha-ching!
Better publicity. I am a Purdue student and only know about the museum because I
drove past it once.
Get the message out to a wider public about classes and exhibits. Publicize the work of
the Art League more widely. Ask your question below about children to include
grandchildren because art activities are great connectors between grandparents and
grandchildren.
More publicity-I didn't know they had yoga there!
It's kind of hard to find---typing the address into my Maps app on my phone got me
completely lost. It's really tucked back away from the main road.
Any opportunities to be involved with community projects would help but it seems to me
that they do all of this fairly well already. I suppose the best thing would be making

people more aware that they exist. I had no idea there even was a museum until I found
out from my wife. Make people more aware that services are available.
Better publicity and communication with its members. More cooperative work with
schools (suggestion: New Community School) and Purdue and broader community
organizations to pull people in around particular issues which the art addresses
(relationships, race/ethnicity, gender, sexuality, environmental concerns, local themes
and interests and local artists; local connections of well-known artists and craftspeople).
Hook up with local events as well (Taste of Tippecanoe, Art Walks) Host Happy Hours or
special dinners, do more to offer opportunities for people to spend more time at the
museum. I did not know that there was a yoga opportunity. Do something related to
specific groups- children, women, African American men - Help us see things as art that
we might not have seen otherwise. There are student and community groups that might
benefit from such events/shows.
Get the word out--put flyers in schools for the art programs, for instance.
Help visitors feel welcome.
Statistic
Total Responses

Value
82

6. What have you seen other museums do that you


would like to see at the Art Museum of Greater
Lafayette?
Text Response
Maybe serving food or beverages with the art. Also doing like a family night or date
night.
Build a new architectural masterpiece in downtown Lafayette
Classes for beginners
I would love to interact with actual painters!
Don't know.
There are many fabulous equine artists in the area, including horse hair pottery artists. I
would like to see a call-out for an equine art exhibit.
"Make & Take" Family events offered at a modest cost.
Interactive exhibits
I lived for several years in Indy and they really play up the museums there. They have all
kinds of activities they advertise.
Partner with elementary schools to offer short-term programs for children to get them
exposed to the museum (check out KAM-WAM at the Krannert Art Museum at the
University of Illinois at Urbana-Champaign)
Have free nights that are open to the public, marketing to young professionals by having
mixers or happy hour.
I'm not even sure that the Art Museum of Laf can be compared to any other art museum.
They exhibit worldwide art.. not crafts and locals only.
Kids art camps.
Larger and better musseum space for viewing the art.
Evening hours once a week. a film series. a lecture series in the evening. any way to
invite the community in after working hours.
A broader range of contemporary artist's work
Not sure.
??
Really, for a community this size the museum does a wonderful job, especially when
they bring in exhibits that feature artists from all over IN or other outside locations.
First of all do not call the MUSEUM a museum...It is an ART CENTER... ........this is
pretty weak survey
Perhaps more evening events with local musical groups in connection with art
exhibitions.
no comment
Possibly developing a couple of more high profile events that become annually
anticipated drawing cards that the community is excited about . That would take about 3
years of consistently holding high quality events to bring it to that level. A summer event
that combines food and music on the lawn and a winter 'Art Sale' with the gift shop
expanding into the galleries for a week - art work (gift wrapping provided) and local
candy beautifully wrapped - Holiday ambiance!
Make the gift shop more accessible (currently you must go up stairs) and better
advertised.
The museum needs to become more user-friendly. With hours of (I think) 11 to 4, except
for weekends, the average working person can just go fish. No opportunity to connect.
Change hours so that there is a week night available. Reach out to non-members and
work to generate interest in more than those who can financially benefit the organization.

There are people in Lafayette/West Lafayette that don't even know there is an art
museum.
More off site events
Its been such a long time since Ive been to an art museun
Just went to a museum in West Palm Beach, Florida and they had a showing of National
Geo. Photographers and that was awesome. Of course, I don't know how much
something like that would cost. It was wonderful and free.
more national exhibits like the recent crafts show
I'd like to see more workshops/classes that are one day only so I could learn without
committing to a weekly class for 6 weeks. I think there have been some in the past, but I
haven't seen very many at this museum. Is there a place within the museum (or a
location that could partner with the museum) to show art-related films? Several years
ago when I lived in Indianapolis, I went to showings of documentaries like Helvetica, and
one about Charles & Ray Eames. They were combined with a short presentation of
some kind as well. Very interesting and not something you would necessarily find or
think of to watch at home.
I don't have any suggestions, but could the staff look at successful programs and
offerings at other museums. Something fun...it is important to focus on educational
classes for children and adults, but how about some social evenings that don't focus
entirely on fund raising. Thanks.
I liked when children visited museums with their art teachers who were able to explain
them the art pieces and also involved them in participating in discussions what they saw.
I recently visited the eiteljorg in Indy. Outstanding! Perhaps Laf can partner with them
or take some ideas from them
Film series?
Welcome visitors.
Have no suggestions
A map to show where they are located. They are hiding behind a "front" entrance on
9th Street. Is there a street sign to tell you where to find it?
Many other museums have a gift shop that sells local artists work.
???
Other museums (normally in larger cities than Lafayette) seem to be at the center of
community activities- not just art activities. I want to see us continue to expose our
students to art and to encourage the young artist of the community.
N/a
I think they could host events that people could dress up for and come see what they
have to offer and advertise it around our campus.
none
Haven't been there.
Never heard of the museum
I would like to know what they offer, what type of things they have to show
hands-on activities
I don't know what they already have.
Idk
Some really cool modern art would be interesting. The IMA is one of my favorite places
in Indianapolis and they just have so many paintings, sculptures, and exhibits that first
off make you confused, but then get you thinking. I always like to know why the artist
painted something and what their thoughts and motivation for their artwork is.
I like having docents around to answer questions, I always go with my mom who works
there, but other people are probably not as lucky to have a personal tour guide.
Kids classes? (Maybe they already offer them and I just don't know....)

They may already do this but it would be nice to see local talents showing their work
every 3 months or so. I have been to the gallery but I wasn't sure where all of the artwork
came from. Maybe they already do this and I am unaware of it but it would be cool to see
art moving in and out every few months to showcase locals. Most people are not as
likely to look up the artist after an exhibit so making it clear that they are locals could
build more community.
One time displays that bring something worthwhile, and then living history events that
help people understand and interpret the significance of the artifact/artwork. Talks and
movie showings that explain or interpret shows. Interactive events where people get to
do something at the Museum- make art in the style of the show's artists, etc, Bring in
artists from other communities to teach us something new or show us something we
wouldn't otherwise get to see.
Hands-on exhibits for younger children.
Greeters. QR codes by pieces on exhibit so I can learn more. Short classes.
Statistic
Total Responses

Value
56

7. What is your gender?


#
1
2

Answer
Male
Female
Total

Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses

Response
20
115
135

%
15%
85%
100%
Value
1
2
1.85
0.13
0.36
135

8. How old are you?


#
1
2
3
4
5
6
7

Answer
Under 20
years old
20-30 years
old
31-40 years
old
41-50 years
old
51-60 years
old
61-70 years
old
Over 71
years old
Total

Response

7%

33

25%

15

11%

10

7%

18

13%

31

23%

18

13%

134

100%

Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses

Value
1
7
4.19
3.96
1.99
134

9. Do you have any kids?


#
1
2

Answer
Yes
No
Total

Response
62
71
133

Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses

%
47%
53%
100%
Value
1
2
1.53
0.25
0.50
133

10. What are the age range for your kid(s)?


#
1
2
3
4
5

Answer
No kids
0-5
6-10
11-15
16-20

Response
54
17
9
10
12

%
62%
20%
10%
11%
14%

Statistic
Min Value
Max Value
Total Responses

Value
1
5
87

11. How long have you lived in the Lafayette/West


Lafayette Community?
#
1
2
3
4

Answer
Less than 1
year
1-3 years
3-6 years
More than
6 years
Total

Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses

Response

11

8%

16
23

12%
18%

80

62%

130

100%
Value
1
4
3.32
0.98
0.99
130

Statistics
GET
FILE='\\myhome.itap.purdue.edu\puhome\My Documents\Art_and_Dine_Event.sav'.
DATASET NAME DataSet1 WINDOW=FRONT.
FREQUENCIES VARIABLES=Q1_1 Q1_2 Q1_3 Q1_4 Q1_5 Q1_6 Q1_6_TEXT Q2
/ORDER=ANALYSIS.

Frequencies

12

70

56

Missing

58

14

Frequency Table

Notes
Output Created

Valid

27-APR-2015 13:10:08

How did you hear about the event?-Social Media Site

Comments
Input

Data

Active Dataset

DataSet1

Filter

<none>

Weight

<none>

Split File

<none>

Frequency

Percent

Valid Percent

Valid

17

24.3

100.0

Missing

System

53

75.7

70

100.0

Total

How did you hear about the event?-Museum Mailing List

70

Valid

Missing

System

Total
Cases Used

Frequency

Percent

Valid Percent

12.9

100.0

61

87.1

70

100.0

100.0

How did you hear about the event?-Friend

Syntax

Resources

100.0

Processor Time

00:00:00.00

Elapsed Time

00:00:00.02

Frequency

Percent

Valid Percent

Valid

33

47.1

100.0

Missing

System

37

52.9

70

100.0

Total

100.0

How did you hear about the event?-Poster

[DataSet1] \\myhome.itap.purdue.edu\puhome\My Documents\Art_and_Dine_Event.sav


Statistics

Valid

Missing

System

Total

Valid

17

33

12

Missing

53

61

37

64

68

58

Page 1

Frequency

Percent

Valid Percent

8.6

100.0

64

91.4

70

100.0

100.0

Page 2

/COUNT ROUND CELL.

How did you hear about the event?-Website

Valid

Missing

System

Frequency

Percent

Valid Percent

2.9

100.0

68

97.1

70

100.0

Total

Crosstabs
100.0

Notes
Output Created
Input

How did you hear about the event?-Other


Frequency

Percent

Valid Percent

Valid

12

17.1

100.0

Missing

System

58

82.9

70

100.0

Total

27-APR-2015 13:16:37

Comments

100.0

How did you hear about the event?-Other-TEXT

Data

Active Dataset

DataSet1

Filter

<none>

Weight

<none>

Split File

<none>
70

Frequency

Percent

Valid Percent

Valid

59

84.3

84.3

84.3

Greyhouse

1.4

1.4

85.7

Heidi B

2.9

2.9

88.6

Meg's Daughter

1.4

1.4

90.0

member

1.4

1.4

91.4

Mom

1.4

1.4

92.9

Purdue Student

1.4

1.4

94.3

TAF e-mail

1.4

1.4

95.7

TGIF

1.4

1.4

97.1

wife

1.4

1.4

98.6

WLFI

1.4

1.4

100.0

70

100.0

100.0

Total

Cases Used

Syntax

Resources

Have you been to the museum before?

Processor Time

00:00:00.00

Elapsed Time

00:00:00.02
2

Valid

Missing
Total

Frequency

Percent

Valid Percent

Yes

36

51.4

64.3

64.3

No

20

28.6

35.7

100.0

Total

56

80.0

100.0

System

14

20.0

70

100.0

Cells Available

131029

CROSSTABS
/TABLES=Q1_1 Q1_2 Q1_3 Q1_4 Q1_5 Q1_6 Q1_6_TEXT BY Q2
/FORMAT=AVALUE TABLES
/CELLS=COUNT
Page 3

Page 4

Case Processing Summary

Notes
Output Created

Cases
Valid
N

Missing

Percent
16

22.9%

8.6%

Percent
54

64

77.1%

91.4%

Input

Percent
70

70

27-APR-2015 13:35:09

Comments

Total

Data

100.0%

100.0%

Active Dataset

DataSet1

Filter

<none>

Weight

<none>

Split File

<none>
70

28

40.0%

42

60.0%

70

100.0%

5.7%

66

94.3%

70

100.0%

2.9%

68

97.1%

70

100.0%

11.4%

62

88.6%

70

100.0%

56

80.0%

14

20.0%

70

100.0%

Cases Used

Syntax

Resources

Processor Time

00:00:00.02

Elapsed Time

00:00:00.01
2

Cells Available

131029

CROSSTABS
/TABLES=Q1_1 Q1_2 Q1_3 Q1_4 Q1_5 Q1_6 Q1_6_TEXT BY Q2
/FORMAT=AVALUE TABLES
/CELLS=COUNT
/COUNT ROUND CELL.

Crosstabs

Page 5

Page 6

Case Processing Summary


Cases
Valid
N

Missing

Percent
16

22.9%

Total

Percent
54

77.1%

Count

Percent
70

100.0%
Yes

Total

1
6

8.6%

64

91.4%

70

Total

28

40.0%

42

60.0%

70

100.0%

100.0%
Count

5.7%

66

94.3%

70

100.0%
Yes
1

2.9%

68

97.1%

70

100.0%

11.4%

62

88.6%

70

100.0%

Total

No

Total

16

12

28

16

12

28

Count

56

80.0%

14

20.0%

70

100.0%
Yes
1
Total

Count

Yes

No

Total
Count

Total

Total
4

16

16

Yes
1
Total

Page 7

No

Total

Page 8

Notes
Output Created

27-APR-2015 13:37:01

Comments

Count

Input
Yes
1
Total

No

Data

Total

Active Dataset

DataSet2

Filter

<none>

Weight

<none>

Split File

<none>
32

Count

Yes

Total

No

Total

31

18

49

Greyhouse

member

Purdue Student

TAF e-mail

TGIF

wife

WLFI

36

20

56

Cases Used
Syntax

Resources

Page 9

Processor Time

00:00:00.02

Elapsed Time

00:00:00.01

Page 10

Initial Report
Last Modified: 04/26/2015

1. How did you hear about the event?


#
1
2
3
4
5
6

Answer
Social
Media Site
Museum
Mailing List
Friend
Poster
Website
Other

Response

17

25%

13%

33
6
2
12

49%
9%
3%
18%

Other
wife
TAF e-mail
Mom
WLFI
Heidi B
Heidi B
member
Purdue Student
Meg's Daughter
TGIF
Greyhouse
Statistic
Min Value
Max Value
Total Responses

Value
1
6
68

2. Have you been to the museum before?


#
1
2

Answer
Yes
No
Total

Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses

Response
36
20
56

%
64%
36%
100%
Value
1
2
1.36
0.23
0.48
56

Initial Report
Last Modified: 04/26/2015

1. How did you hear about the event?


#
1
2
3
4
5
6

Answer
Social
Media Site
Museum
Mailing List
Friend
Poster
Website
Other

Response

17

25%

13%

33
6
2
12

49%
9%
3%
18%

Other
wife
TAF e-mail
Mom
WLFI
Heidi B
Heidi B
member
Purdue Student
Meg's Daughter
TGIF
Greyhouse
Statistic
Min Value
Max Value
Total Responses

Value
1
6
68

2. Have you been to the museum before?


#
1
2

Answer
Yes
No
Total

Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses

Response
36
20
56

%
64%
36%
100%
Value
1
2
1.36
0.23
0.48
56

Initial Report
Last Modified: 04/22/2015

1. Have you heard of the Art Museum of Greater


Lafayette?
#
1
2

Answer
Yes
No
Total

Response
31
1
32

Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses

%
97%
3%
100%
Value
1
2
1.03
0.03
0.18
32

2. Did you know the Art Museum of Greater Lafayette is


a nonprofit organization and free to visit?
#
1
2

Answer
Yes
No
Total

Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses

Response
25
7
32

%
78%
22%
100%
Value
1
2
1.22
0.18
0.42
32

3. Have you interacted with the Art Museum of Greater


Lafayette in any of the following ways (check all that
apply)?
#
1
2
3
4
5
6
7

Answer
No
Visited the museum
Taken a class at the museum
Attended a new exhibit opening
Attended yoga at the museum
Attended an artist discussion
Received e-newsletters
Visited the website
(http://www.artlafayette.org)
Visited or liked the Facebook
page
(http://facebook.com/artlafayette)
Followed on Twitter
(@lafayette_art)
Followed on Instagram
(@lafayette_art)
Other (please specify)

8
9
10
11
12

Response
4
29
3
12
0
4
4

%
13%
91%
9%
38%
0%
13%
13%

12

38%

13%

0%

0%

3%

Other (please specify)


Field trip
Statistic
Min Value
Max Value
Total Responses

Value
1
12
32

4. Did you hear about the Art & Dine Event?


#
1
2

Answer
Yes
No
Total

Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses

Response
30
2
32

%
94%
6%
100%
Value
1
2
1.06
0.06
0.25
32

5. How did you hear about the Art & Dine Event?
#
1
2
3
4
5

Answer
Flyer/Poster
Invitation
Social Media
(Facebook,
Twitter, etc)
News outlet
(Radio, TV,
Newspaper)
Did not hear
about it
Total

Response
5
12

%
17%
40%

30%

13%

0%

30

100%

Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses

Value
1
4
2.40
0.87
0.93
30

6. Did you attend the Art & Dine Event?


#
1
2

Answer
Yes
No
Total

Response
31
1
32

Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses

%
97%
3%
100%
Value
1
2
1.03
0.03
0.18
32

7. What is your gender?


#
1
2

Answer
Male
Female
Total

Response
11
21
32

%
34%
66%
100%

Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses

Value
1
2
1.66
0.23
0.48
32

8. How old are you?


#
1
2
3
4
5
6
7

Answer
Under 20
years old
20-30 years
old
31-40 years
old
41-50 years
old
51-60 years
old
61-70 years
old
Over 71
years old
Total

Response

0%

16

50%

22%

3%

13%

3%

9%

32

100%

Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses

Value
2
7
3.25
2.84
1.68
32

9. Do you have any kids?


#
1
2

Answer
Yes
No
Total

Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses

Response
11
21
32

%
34%
66%
100%
Value
1
2
1.66
0.23
0.48
32

10. What are the age range for your kid(s)?


#
1
2
3
4
5
6

Answer
No kids
0-5
6-10
11-15
16-20
Older than
20

Response
20
4
3
3
1

%
65%
13%
10%
10%
3%

19%

Statistic
Min Value
Max Value
Total Responses

Value
1
6
31

11. How long have you lived in the Lafayette/West


Lafayette Community?
#
1
2
3
4

Answer
Less than 1
year
1-3 years
3-6 years
More than
6 years
Total

Response

0%

9
9

28%
28%

14

44%

32

100%

Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses

Value
2
4
3.16
0.72
0.85
32

12. Have you been to the Art Museum before?


#
1
2

Answer
Yes
No
Total

Response
23
9
32

%
72%
28%
100%

Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses

Value
1
2
1.28
0.21
0.46
32

13. Would you go to a future event hosted by the Art


Museum?
#
1
2

Answer
Yes
No
Total

Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses

Response
32
0
32

%
100%
0%
100%
Value
1
1
1.00
0.00
0.00
32