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GROUP/TEAM 1 NAME

OVERALL EVALUATION CRITERIA


Innovative Campaign, Essential Parameters & Skills Exhibited
Measuring Criteria
1. Innovative Campaign

2. Essential Parameters

3. Skills Exhibited

PARAMETERS

Total % - 100%
78

1.Overall
Campaign
Concept (20%)
1.Originality of
thought and
strategy (5%)

20%
16
25%
4

2. Innovation
(10%)

3. Practicality and
Viability of the
idea (10%)
8
1. Product
development
skills (5%)
2. Brand
marketing skills
(10%)

55%
3

3. Innovative
conceptualization
skills (10%)
8
4. Presentation
skills (10%)
8
5. Concise and
clear
understanding of
Product features
& target market
(10%)
8
6. Financial
Management &
Budgetary skills
(10%)

Comments
Campaign Name - I Aspire

longterm and short term cmpaigns

the big idea(hse of incentives

#VALUE!

GROUP /TEAM 2 NAME :


OVERALL EVALUATION CRITERIA
Innovative Campaign, Essential Parameters & Skills Exhibited
Measuring Criteria
1. Innovative Campaign

2. Essential Parameters

3. Skills Exhibited

PARAMETERS
1.Overall
Campaign
Concept (20%)
1.Originality of
thought and
strategy (5%)

Total % 100%

64

20%
14
25%
3

2. Innovation
(10%)

3. Practicality and
Viability of the
idea (10%)
7
1. Product
development
skills (5%)
2. Brand
marketing skills
(10%)

55%
3

3. Innovative
conceptualization
skills (10%)
6
4. Presentation
skills (10%)
7
5. Concise and
clear
understanding of
Product features
& target market
(10%)
8
6. Financial
Management &
Budgetary skills
(10%)

GROUP /TEAM 3 NAME :


OVERALL EVALUATION CRITERIA
Innovative Campaign, Essential Parameters & Skills Exhibited
Measuring Criteria
1. Innovative Campaign

2. Essential Parameters

3. Skills Exhibited

PARAMETERS
1.Overall
Campaign
Concept (20%)
1.Originality of
thought and
strategy (5%)

Total % 100%

67

20%
14
25%
3

2. Innovation
(10%)

3. Practicality and
Viability of the
idea (10%)
8
1. Product
development
skills (5%)
2. Brand
marketing skills
(10%)

55%
3

3. Innovative
conceptualization
skills (10%)
6
4. Presentation
skills (10%)
6
5. Concise and
clear
understanding of
Product features
& target market
(10%)
8
6. Financial
Management &
Budgetary skills
(10%)

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