IMC Mix

billboards, TVC, pamphlets, outdoor

Advertisi Help increase brand recall

On an average varying from 2 -4 lac for 15 days(check)
ng
experiential marketing
Direct Help increase brand awareness
Marketin Rs.10,000 for 2 hours i.e one activity
g

social media
Internet Generate hype about the brand and its products
marketin Rs.8,000 to 10,000 for two months
g

tie ups with other brands, kiosks, samples

Sales Help increase sales
promotio Rs.25,000 to Rs.50,000
n

Scheduling
Reach of various medium
Frequency of various activities

Social Media

Advertising

Sales
promotion/Direct
Marketing

Sales
promoti
on

Over
weekends
mostly

During special
events

Social
Media

Active
campaigns
throughout
the month
with daily
posts
Occasional
competitions
during
holidays
seasons

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