How to Formulate a Winning Big

Data Strategy
Pam Baker, Contributing Editor, Ziff Davis

Data Divination: Big Data Strategies

About the Author
Pam Baker is the author of
eight books and hundreds of
technology articles published
daily in leading online and
print publications. She is a
Member of the National Press
Club (NPC) and the Internet Press Guild
(IPG). You can reach her or follow her on
Twitter and on Google+.

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Why is it so hard to determine where to

start or where to go next with big data?
Too many choices pare them down
No ones sure who is in the lead finding and
designating project leaders
Too much focus on immediate ROI you need ROI
now and in the future too

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Identifying targets and aiming your sights.

Finding ROI
Fix what is broken
Strengthen the strong
Extend your reach
Find connections that lead to innovation
Determining what external data youll need to import

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Why do you need an overall strategy and

project strategies?
Converting to a data-driven organization calls for a big
picture plan
Piecemeal projects deliver crumbs for results
If you dont plan for it, it wont happen
Ensuring ROI now and later

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Plan around the obstacles

Expose the possibilities to jump-start a change in
organizational and individual mindsets
Employ change management to overcome resistance
and fear
Include specific actions in your strategy to ensure
executive buy-in and user adoption
Preventing actionable results from becoming an inactionable wasteland

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Democratizing data and finding your Data

Diviners
Start with data science teams but quickly move to
democratize data
Finding and leveraging your in-house data diviners
The importance of correlation, cooperation, and
collaboration and why you shouldnt leave any of that
to chance

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Monetizing data: How to do it and where to

add it to your strategy
Do you need a Chief Data Officer (CDO)?
The money value in Raw Data vs Output
Including data monetization in your strategy

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Q&A

How to Formulate a Winning Big

Data Strategy
Pam Baker, Contributing Editor, Ziff Davis