BRAND SUMMARY 2012

For most external audiences, the preferred presentation of the

Cincinnati Childrens brand logo is with the brand tagline (at left).

LOGO

Cincinnati Childrens brand logo is a piece of art and a registered

trademark that cannot be altered. The configuration and spacing
of the kids icon, logo type and tagline are locked, ensuring that
our trademark is consistent regardless of orientation or size.
Please refer to the complete Brand Standards document for specifications
regarding logo variations, color and spacing.

TA G L I N E

Our tagline, change the outcome, is a piece of art and a registered trademark and cannot be altered. The tagline is presented
as a lockup with the logo or separated as a graphic element.
The tagline follows the same depiction conditions as stated
above for the the logo.

C O L O R PA L E T T E
Primary Color Palette
PMS

PMS

PMS

PMS

PMS

PMS

PMS

PMS

300

123

144

200

377

3272

2995

259

Accent Color Palette

TINTS

SHADES

NEUTRALS

PMS

PMS

PMS

PMS

PMS

PMS

PMS

PMS

PMS

PMS

PMS

PMS

PMS

PMS

PMS

PMS

7402

721

699

5777

7472

2905

7437

1245

154

188

378

322

7462

2627

Cool
Gray 9

Warm
Gray 9

Please refer to the complete Brand Standards document for further detail regarding the brand color palette. Follow the Pantone Color Bridge
breakdowns for CMYK process color (PC) values for all palette colors.

T Y P E FA C E S
Helvetica Neue LT Std

Garamond Premier Pro

75 Bold ABCDEFG abcdefg 12345&!?

Regular ABCDEFG abcdefg 12345&!?

55 Roman ABCDEFG abcdefg 12345&!?

Bold ABCDEFG abcdefg 12345&!?

56 Italic ABCDEFG abcdefg 12345&!?

Italic ABCDEFG abcdefg 12345&!?

Helvetica Neue LT Std and Garamond Premier Pro have been

selected to be used in all internal and external communications.
All weights within these type families are permissible for use.
If these typefaces are unavailable, please use any version of
Helvetica and Garamond available on your computer.

PHOTOGRAPHY
Photography should keep models as a focal point. In photos with
multiple subjects, the image should communicate close interaction
between the subjects in the composition.
When possible, use natural light. Aim for bright colors and natural
moments. Use selective focus when appropriate. Magnify details
when relevant. Use models from many origins. Strive to use models
from Cincinnati Childrens.
rev. 09/12

qu e st i o n s ?

If you have questions, please contact Marketing and Communications at 513-636-4420 or via email at marketing@cchmc.org.