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GROUP - 2

Shruti Vyas 6
Priyanka Sarda
30
Sunita Sur Roy44
Nitin Chinta
48
Tarmeen
Shaikh- 53

Mission
To bring the best inventions in
technological offering to their
customers around the world through
its innovative ideas

Objective
To pioneer in technological world

Question 1:
Trace the History & Apple
through the Years

1st April 1976

Steve Wozniak &


Steve Jobs

APPLE - I

A.C. Mike Markkula Jr.

APPLE
II

IPO Dec
1980

Entry of
IBM
1981

MACINTO
SH
1984

John Sculley New CEO


1985

Job found NeXT

Mac Classic
1990

PowerBook Laptop
1991

Apple & IBM Joint Venture


1991

Kaleida Multimedia
applications

Newton (PDA)
1993

Micheal Spindler New CEO


1993

Gilbert Amelio New CEO


1996

Apple acquired NeXT Software


1996

Steve Jobs returned as interim CEO


1997

Apple launches its website


1997

Jobs announced that Microsoft


would invest $ 150mn in Apple
Also develop its core products
like Microsoft Office for
Macintosh

Apple launches iMac


1998

Apple launches project to create


Final Cut Pro
1998

Apple launches its 1st


retail store in McLean,
Virginia

Apple launches iPod


2001

Apple introduced Mac OS X based on UN


2001

Apple introduces iPod for


Windows
2002

Apple developed web browser Safari


2003

Apple launched iTunes


Music Store
2003

Apple created a video iPod


2005

Apple abandoned PowerPC chips


& began building Macintosh with
Intel Core Duo chips
2005

Apple entered into joint venture


for new flash memory
2005

2007

Apple launched iPhone


2007

Apple released Apple TV


2007

Ultra thin mac book

MacBook Pro

Mac pro

Mac mini

Macintosh sales
increased by 40%

Jobs released Apple TV, take two


2008

Apple operated 215 stores &


retail divisions 19% total
revenue
2008

Apple offered the iPod range


2008

Apple launched iPhone


3G
2008

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