PROGRAMA DE ESTUDIOS GENERALES ASIGNATURA: PSICOLOGIA Comportamiento del consumidor Decisiones y estrategia de marketing Alonso, J. y Grande, I. (2013). Comportamiento del consumidor. Decisiones y estrategia de marketing. Séptima edicién, Madrid: ESIC Baitorial Capitulo 2: La integraciéa interdisciplinar y cl estudio de las necesidades. 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